Melissa Reid

Melissa Reid Email and Phone Number

Vice President, Digital Operations at Epsilon @ Epsilon
irving, texas, united states
Melissa Reid's Location
Wakefield, Massachusetts, United States, United States
Melissa Reid's Contact Details

Melissa Reid personal email

About Melissa Reid

-Accomplished professional with extensive experience in client/professional services, relationship management, project management, implementation, database infrastructure & design as well as software integration.-Recognized for decisive leadership and achievements in operational efficiency, expansive revenue growths and profitability.-Team leader with a proven ability to train, supervise, motivate and evaluate client facing and technology professionals-Excellent personal motivation that has demonstrated the ability to build and work collaboratively in a team environment and independently

Melissa Reid's Current Company Details
Epsilon

Epsilon

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Vice President, Digital Operations at Epsilon
irving, texas, united states
Website:
epsilon.com
Employees:
8045
Melissa Reid Work Experience Details
  • Epsilon
    Vice President, Digital Operations
    Epsilon Jan 2019 - Present
    Wakefield, Massachusetts
  • Epsilon
    Senior Director Digital Operations
    Epsilon Dec 2015 - Dec 2018
    Wakefield, Massachusetts
  • Epsilon
    Senior Director/Relationship Manager
    Epsilon May 2008 - Nov 2015
    Wakefield, Ma
    -Primary client relationship owner with responsibility for proper delivery of contracted services with client, client satisfaction, sales contribution, retention, growth and providing strategic value on existing accounts.-Tasked with understanding the clients business, objectives, challenges and competitive landscape in order to become a valued partner and assist in helping the customer reach their business goals -Manage Epsilon’s support team (Account Directors, Account Managers, Business Systems Analysts, Account Executives) in day-to-day operations, including campaign management, reporting, analytic deliverables, and database operations.-Function as a client advocate to anticipate and resolve issues.-Responsible for exceeding business objectives, account profitability and customer service satisfaction objectives.-Forecast revenue, invoicing and financial management accountability.-Liaison with Epsilon team to identify client business needs, formulate solutions to address those needs, and sell-in recommendations for additional services
  • Quaero
    Senior Account Manager
    Quaero Feb 2006 - May 2008
    Burlington, Ma
    -Overall responsibility of the Customer relationship and ensuring the Customer is optimizing the use of Equifax services and is able to measure the value Equifax is contributing to the Customer’s business goals. -Tasked with understanding the clients business, objectives, challenges and competitive landscape in order to become a valued partner and assist in helping the Customer reach their business goals. -Act as the client advocate while balancing the best interests of Equifax to best ensure a successful relationship-Responsible for understanding the profitability of an account and working with the Equifax project team to develop plans and processes to improve or maintain the desired profitability level.
  • Lycos
    Manager Of Crm Solutions
    Lycos 2004 - 2006
    Waltham, Ma
    -Responsible for company wide reporting. Work with all internal groups to design and develop reporting requirements. Develop reports to track information such as revenue, traffic analysis, product usage, subscriptions, registrations, etc.-Work with product groups to design and develop database feeds to be used for integration into the data warehouse as well as the campaign management and analysis tools -Responsible for working with internal groups to integrate new products, monitor data integrity; coordinate database enhancements, updates and modifications-Drive cost-effective programs to increase subscriptions and promote usage and understanding of Lycos products-Accountable for handling all aspects of planning, implementation, and tracking of database marketing initiatives
  • Kana/Broadbase/Aperio
    Consultant
    Kana/Broadbase/Aperio 1999 - 2001
    -Defined and developed statements of work in support of Kana’s e-CRM & analytic applications-Coordinated and led requirement gathering workshops with clients to determine scope, risks, objectives, gaps, customizations, milestones and budget for the project implementation and integration. -Managed client implementations from inception through completion in order to ensure total customer satisfaction-Responsible for project planning, schedule development, change management and resource allocation for designated clients-Supplemented the technical staff by performing duties such as data mapping, data validation, documentation, testing, report & campaign creation-Successfully managed multiple concurrent projects within the designated timelines and budgets outlined within the requirements phase
  • Epsilon
    Account Director
    Epsilon 1989 - 1999

Melissa Reid Skills

Strategy Database Marketing Crm Business Intelligence Management Marketing Strategy Email Marketing Multi Channel Marketing Program Management Analytics Leadership Campaign Management Digital Marketing Marketing Automation Business Analysis Account Management Lead Generation Direct Marketing Databases Salesforce.com Analysis Customer Relationship Management E Commerce Relationship Management Customer Acquisition Segmentation Project Management Integrated Marketing Marketing Saas

Frequently Asked Questions about Melissa Reid

What company does Melissa Reid work for?

Melissa Reid works for Epsilon

What is Melissa Reid's role at the current company?

Melissa Reid's current role is Vice President, Digital Operations at Epsilon.

What is Melissa Reid's email address?

Melissa Reid's email address is me****@****hoo.com

What is Melissa Reid's direct phone number?

Melissa Reid's direct phone number is +146926*****

What skills is Melissa Reid known for?

Melissa Reid has skills like Strategy, Database Marketing, Crm, Business Intelligence, Management, Marketing Strategy, Email Marketing, Multi Channel Marketing, Program Management, Analytics, Leadership, Campaign Management.

Who are Melissa Reid's colleagues?

Melissa Reid's colleagues are Sally Raymond, Arnav Oberoi, Belinda Disilvio, Jaylon Tate, Sarah Mcwilliams Guerra, Nimmi Nimmi, Samantha Cormier.

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