Melissa Roy-Hart Email & Phone Number

Portland, Oregon, United States

Making Oregon a more welcoming place for people with disabilities by leading media relations and public affairs work for our state's federally mandated, nonprofit Protection and Advocacy organization.

Portland, Oregon Metropolitan Area

• Turning nonprofit visions into realities by identifying priorities, planning strategies, researching audiences, crafting messages, executing tactics and measuring results.• Recent projects include a communications program audit, a strategic messaging framework, a two-year digital roadmap, and regional storytelling workshops for C-suite executives.

Portland, Oregon Area

• Led a dedicated group of parents and community members helping to enhance college preparation for high school students who think like artists.

Portland, Oregon Area

• Created collaborative communications plans based on statewide demographic and service area research for 13 local, statewide and national land trusts. • Led visioning workshops with trustees, staff, and volunteers to identify priority goals and audiences.

Portland, Oregon Area

• Collaborated with C-suite executives and global staff to improve board equity, attract and retain top talent, and increase staff satisfaction, diversity, and performance at the world's largest conservation organization.• Reviewed state, national and global publications to help ensure equitable representation of people, communities and priorities.

Portland, Oregon Area

• Directed marketing for New Mexico and Nevada, engaging millions via earned and paid media, stewarding thousands via member publications and outreach, raising much-needed internal awareness by networking and pitching, and writing executive communications.• Introduced the Conservancy's brand in Las Vegas, adapting priority messages for unique urban audiences, establishing fruitful partnerships with media and city leaders, and supporting donor cultivation and acquisition events. •… Show more • Directed marketing for New Mexico and Nevada, engaging millions via earned and paid media, stewarding thousands via member publications and outreach, raising much-needed internal awareness by networking and pitching, and writing executive communications.• Introduced the Conservancy's brand in Las Vegas, adapting priority messages for unique urban audiences, establishing fruitful partnerships with media and city leaders, and supporting donor cultivation and acquisition events. • Conveyed complex scientific data by identifying and promoting compelling stories. • Supervised virtual in-house agency team. Show less

Portland, Oregon Area

• Piloted omni-channel strategies to increase awareness and funds raised for renewable energy, climate change and water conservation.• Designed the first Las Vegas ‘parklet’ with the University of Nevada, sharing Mojave Desert conservation priorities, connecting people with nature, and garnering stories in top-tier print, broadcast and online media, including Spanish-language channels.• Increased online returns on investments for six US states and the Canada and Colorado River programs,… Show more • Piloted omni-channel strategies to increase awareness and funds raised for renewable energy, climate change and water conservation.• Designed the first Las Vegas ‘parklet’ with the University of Nevada, sharing Mojave Desert conservation priorities, connecting people with nature, and garnering stories in top-tier print, broadcast and online media, including Spanish-language channels.• Increased online returns on investments for six US states and the Canada and Colorado River programs, boosting production efficiencies, traffic, and revenue for all.• Created digital metrics report adapted as a model across North America programs.• Managed centralized email system for 12 states, improving metrics and practices.• Directed videos from conception to completion for the Arizona, New Mexico, Nevada and Oregon chapters. Show less

Portland, Oregon Area

• Managed fundraising collateral for two capital campaigns, helping to raise over $160 million.• Supervised entire suite of standout member publications, personalizing story content, decreasing costs, and increasing gifts.• Executed email outreach for Measure 66, helping to permanently earmark 15% of annual Oregon Lottery funds for conservation.• Wrote yearly donor thank you video scripts and directed crews and post-production. • Led cause-related marketing efforts, partnering… Show more • Managed fundraising collateral for two capital campaigns, helping to raise over $160 million.• Supervised entire suite of standout member publications, personalizing story content, decreasing costs, and increasing gifts.• Executed email outreach for Measure 66, helping to permanently earmark 15% of annual Oregon Lottery funds for conservation.• Wrote yearly donor thank you video scripts and directed crews and post-production. • Led cause-related marketing efforts, partnering with large corporations including Portland General Electric and PacifiCorp. • Directed digital outreach, including redesign and migration of 100+ page website and stewardship of TNC's third largest online community. Show less

Portland, Oregon Area

Eugene, Oregon Area

M.A., Journalism, Communications, Women'S Studies

B.A., Broadcasting, Film, Political Sociology