Melissa Rust Email & Phone Number

Provo, Utah Area

• Served as lead for the Symantec Corp. backup and recovery account; developed effective product campaigns that included metrics and goals, overall launch strategy and tactical development. • Developed relationships with business, trade and vertical press to secure contributed content and secure interviews with client executives. • Led the development and execution of multiple social media efforts including, Google+ Hangout planning and strategy, social media influencer programs, and social media monitoring and tracking. • Served as the main lead for the F5 Networks thought leadership initiative, securing more than 50 contributed articles in key, influential publications in a two year period. • Managed the highly-successful onsite survey program at several major industry tradeshows and conferences, assisting with all aspects of survey development and post-survey creation of marketing materials/deliverables; also conducted pitching efforts on survey results, garnering coverage with trade, business and vertical press.

Implemented numerous entertainment themed events throughout Salt Lake and Utah Valley

Ba, Communications

Associates Degree, General Academics