Melissa Sargeant
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Melissa Sargeant Email & Phone Number

Chief Growth Officer | Rebuilt Growth Marketing Organization with New Integrated Marketing Framework at SignUpGenius
Location: Raleigh-Durham-Chapel Hill Area, United States, United States 15 work roles 1 school
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Role
Chief Growth Officer | Rebuilt Growth Marketing Organization with New Integrated Marketing Framework
Location
Raleigh-Durham-Chapel Hill Area, United States, United States
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Melissa Sargeant is listed as Chief Growth Officer | Rebuilt Growth Marketing Organization with New Integrated Marketing Framework at SignUpGenius, a company with 43 employees, based in Raleigh-Durham-Chapel Hill Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Melissa Sargeant.

Melissa Sargeant previously worked as Head of Marketing at Lumaverse Technologies and Founding Member at Cmo Huddles. Melissa Sargeant holds Bachelor Of Arts (Ba), Political Science And Us History from Roanoke College.

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Profile bio

About Melissa Sargeant

As a 5x Chief Marketing Officer, I create & oversee marketing strategies, enabling a growth-focused organization to achieve its revenue goals. I am known as a modern-marketing pro with a proven track record of transforming four different organizations at different stages of growth to exceed pipeline/revenue goals. I enjoy the real leadership workโ€”developing a mission, defining values, and creating a culture that champions an organization's people and vision. My #1 job as a leader is cultivating the next generation of marketing, sales, and product leaders.These career accomplishments illustrate my expertise:๐Ÿ”‘ Marketing transformations that result in 5x pipeline growth & 3x revenue growth.๐Ÿ”‘ Go-to-market strategies that consistently exceed pipeline & revenue goals, including partnerships with Chief Revenue Officers to ensure marketing strategies align with business goals & revenue objectives. ๐Ÿ”‘ Leveraging campaign ROI data & analytics to inform future marketing & business decisions, creating category-winning brands.๐Ÿ”‘ Organizational leadership. Iโ€™m people-driven & values-focused. The worldโ€™s best high-performing organizations are successful due to a strong culture & growing talent pipeline.๐Ÿ”‘ DEI Focus. Throughout my career, Iโ€™m proud to have served as an inclusion champion for women in technology.๐— ๐—”๐—ฅ๐—ž๐—˜๐—ง๐—œ๐—ก๐—š ๐—Ÿ๐—˜๐—”๐——๐—˜๐—ฅ๐—ฆ๐—›๐—œ๐—ฃIn addition to enjoying brand storytelling in podcast interviews, panel discussions, or keynote addresses, Iโ€™m a proud founding member of CMO Huddles, whose purpose is to bring together & empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care & dare each other to greatness. In the future, I hope to serve on a board to leverage my industry expertise & provide marketing strategy & leadership guidance to organizations.๐—ค๐—จ๐—ข๐—ง๐—˜๐—ฆ ๐—ง๐—›๐—”๐—ง ๐——๐—ฅ๐—œ๐—ฉ๐—˜ ๐— ๐—˜๐Ÿ”‘ โ€œIโ€™m not here to be right. Iโ€™m here to get it right.โ€ ~ Brenรฉ Brown๐Ÿ”‘ โ€œThe most important thing Iโ€™ve learned is that what you do will never define you for long. Who you are always will.โ€ ~ Abby Wambach๐Ÿ”‘ โ€œCourage allows the successful woman to fail - and to learn powerful lessons from the failure - so that in the end, she didnโ€™t fail at all.โ€ ~ Dr. Maya Angelou

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SignUpGenius
Signupgenius
Chief Growth Officer | Rebuilt Growth Marketing Organization with New Integrated Marketing Framework
Chapel Hill, NC, US
Employees
43
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15 roles · 30 years

Melissa Sargeant work experience

A career timeline built from the work history available for this profile.

Chief Growth Officer | Rebuilt Growth Marketing Organization With New Integrated Marketing Framework

Chapel Hill, NC, US

Founding Member

Current

Iโ€™m proud to be a Founding Member and serve as a strategic advisor to the team and members at CMO Huddles, a membership organization whose purpose is to bring together and empower an elite cross-section of B2B Chief Marketing Officers (CMOs) to share, care, and dare each other to greatness.๐Ÿ”— Learn more at https://cmohuddles.com/ Huddles are moderated by.

Mar 2021 - Present

Chief Marketing Officer | Built Gtm Strategy & Team That Drove 86% Pipeline Growth

New York, New York, United States

AlphaSense is a market intelligence platform offering AI-powered solutions with $300M in revenue.In my role as Chief Marketing Officer, I served on the leadership team and built the go-to-market (GTM) strategy and team that drove 86% pipeline growth for the company. I was a key contributor to board strategy sessions.

Mar 2022 - Nov 2023

Chief Marketing Officer | Built Companyโ€™S 1St Integrated Marketing Program & Increased Pipeline 50%

Cambridge, Massachusetts, United States

Litmus is a global email and personalization SaaS solution provider with $60M in revenue. As Chief Marketing Officer, I built the companyโ€™s first integrated marketing program and served on the leadership team. In addition, I led an amazing team of 25 marketing professionals responsible for innovative marketing programs to support the companyโ€™s mission.

Oct 2019 - Mar 2022

Chief Marketing Officer | Modernized Demand Generation & Marketing Team To Increase Pipeline 30%

Raleigh-Durham, North Carolina Area

SugarCRM is an award-winning CRM whose mission is to help marketing, sales, and customer service teams achieve high-definition customer experience by providing the CRM platform that makes the hard things easier. In my role of Chief Marketing Officer, I served on the leadership team and participated in board strategy presentations. During my tenure, I.

2018 - 2019 ~1 yr

Chief Marketing Officer | Orchestrated Digital Transformation That Doubled Pipeline Contribution

Raleigh-Durham, North Carolina Area

ChannelAdvisor is a global e-commerce SaaS solution provider and was acquired by CommerceHub in Nov 2022; $170M in revenue. Serving as the Chief Marketing Officer, I orchestrated a digital transformation that doubled the pipeline contribution for our company. I also served on the leadership team and in board discussions.

2016 - 2018 ~2 yrs

Vp, Marketing | Enabled Tax Business To Scale Through Strategic Acquisition

Raleigh-Durham, North Carolina Area

Avalara makes tax compliance faster, easier, more accurate, and more reliable for 30,000+ business and government customers in over 90 countries. As the Vice President of Marketing, I was responsible for setting marketing strategy for three business units: our company and its acquired business units. I was also responsible for P&L oversight for our.

2014 - 2016 ~2 yrs

Senior Director, Product Marketing | Built Gtm For Acquired Business To Win Gartner Magic Quadrant

Research Triangle Park, North Carolina, United States

CA Technologies was a lobal leader in management software solutions with $5B in revenue. It was acquired by Broadcom in Nov 2018.As the Senior Director of Product Marketing, I led the development and execution of the global go-to-market (GTM) strategy for SaaS product lines.

2010 - 2014 ~4 yrs

Director, Product Marketing | Built Messaging, Positioning & Sales Enablement To Grow Pipeline 10X

Washington DC-Baltimore Area

As the Director of Product Marketing, I built the messaging, positioning, and sales enablement strategies to grow the companyโ€™s pipeline.

2004 - 2010 ~6 yrs

Director Of Marketing

Boston, Massachusetts, United States

2001 - 2002 ~1 yr

Marketing Communications Manager

Vienna, Virginia, United States

1998 - 1999 ~1 yr

Corporate Communications Manager

Bethesda, Maryland, United States

1996 - 1998 ~2 yrs
Team & coworkers

Colleagues at SignUpGenius

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1 education record

Melissa Sargeant education

FAQ

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What company does Melissa Sargeant work for?

Melissa Sargeant works for SignUpGenius.

What is Melissa Sargeant's role at SignUpGenius?

Melissa Sargeant is listed as Chief Growth Officer | Rebuilt Growth Marketing Organization with New Integrated Marketing Framework at SignUpGenius.

Where is Melissa Sargeant based?

Melissa Sargeant is based in Raleigh-Durham-Chapel Hill Area, United States, United States while working with SignUpGenius.

What companies has Melissa Sargeant worked for?

Melissa Sargeant has worked for Signupgenius, Lumaverse Technologies, Cmo Huddles, Alphasense, and Litmus.

Who are Melissa Sargeant's colleagues at SignUpGenius?

Melissa Sargeant's colleagues at SignUpGenius include Kelly Johnson, Aly Spencer, Kelsey Caldwell, Robin Lootens, and Ashley Kaufman.

How can I contact Melissa Sargeant?

You can use AeroLeads to view verified contact signals for Melissa Sargeant at SignUpGenius, including work email, phone, and LinkedIn data when available.

What schools did Melissa Sargeant attend?

Melissa Sargeant holds Bachelor Of Arts (Ba), Political Science And Us History from Roanoke College.

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