Melissa Schoonmaker Email & Phone Number

Frederick, Md, Us

Washington, District Of Columbia, United States

• Award-Winning Productions: Initiated and launched the "How I Discovered" series, narrating personal medical diagnosis stories, leading to a Webby Awards Honoree in 2023.• Video Production: Directed and produced monthly content for the "Top Tips/Explains" series on AARP's Answers YouTube channel, attracting over 15,000 subscribers.• Video Quality: Oversaw quality control and coordinated production for the Video Voter Guide series, delivering 216 pieces of content for aarp.org and state social pages.• Platform Engagement: Produced several key videos focused on elevating audience engagement, resulting in a 24% increase in total views YoY across multiple platforms including AARP.org and AARP Foundation's Connect2Affect website.• Project Management: Orchestrated the production of a long-term project, successfully creating and launching 60 bilingual deliverables.

Washington, District Of Columbia

District Of Columbia

Video Production• Recognized with awards and nominations based on contributions, including the Regional Edward R. Murrow Award for News Documentary in 2019 and a Capital Emmy Awards Nomination for News Producer in 2019.• Managed cross-functional teams to plan, develop, and execute creative strategies and video production plans, consistently meeting strict deadlines in a high pressure environment.• Fostered a collaborative, transparent, and creative environment that encouraged innovation and experimentation in video production techniques.• Maintained up-to-date knowledge of industry trends and technological advancements, applying them to projects for enhanced quality and efficiency.• Analyzed viewer feedback and metrics to gauge content effectiveness, informing future project strategies and content direction.Project Management• Provided daily project status updates to stakeholders, ensuring transparency and alignment with project goals.• Conducted training for new hires and existing employees in various software platforms, enhancing team proficiency.• Developed and implemented strategies to improve team coordination, resulting in more efficient project execution.• Oversaw project timelines and resource allocation, ensuring optimal use of budget for high-quality project outcomes.• Negotiated contracts and agreements with external vendors and service providers, securing favorable terms and resources.• Implemented risk management strategies to identify issues and developed contingency plans to ensure project continuity.• Conducted regular team meetings to discuss project progress, address challenges, and align on objectives and deadlines.

Annapolis, Maryland

• Managed athlete information database and ensured timely payment processing and adherence to budget • Wrote and distributed weekly newsletters to ensure interested parties stay up to date on organization goals• Increased Instagram follower count by 117%• Created and managed website content including coach biographies, event calendars, and registration information • Develop and implement a social media strategy to increase visibility and engagement for Annapolis Junior Rowing Association

Oak Ridge, Tn

• Spearheaded media relations and publicity efforts to bring community awareness to events, competition results, and team achievements• Launched and maintained two social media pages and website to provide centralized location for updates• Wrote and distributed detailed press releases to local media outlets• Represented organization as onsite media coordinator for large regattas and events including US Rowing Club Nationals 2014, an event featuring 1,500 athletes from across the country• Identified members of the organization as experts and facilitated conversations with the media• Developed and promoted corporate brand, images, and identity to media and public

Knoxville, Tennessee Area

• Trained and mentored new hires and interns, contributing to their professional growth in the newsroom• Collaborate with a team of news reporters and anchors to develop and produce engaging digital content that aligns with the station's brand and audience preferences• Produced a live, two-hour-long morning show featuring guests and remote shots, adhering to strict deadlines• Owned the content creation for brand social media pages• Managed station's web content and wrote error-free stories on local and national news and events