Melissa Schoonmaker Email & Phone Number

Frederick, MD, US

Washington, District Of Columbia, United States

• Award-Winning Productions: Initiated and launched the "How I Discovered" series, narrating personal medical diagnosis stories, leading to a Webby Awards Honoree in 2023.
• Video Production: Directed and produced monthly content for the "Top Tips/Explains" series on AARP's Answers YouTube channel, attracting over 15,000 subscribers.
• Video Quality: Oversaw quality control and coordinated production for the Video Voter Guide series, delivering 216 pieces of content for aarp.org and state social pages.
• Platform Engagement: Produced several key videos focused on elevating audience engagement, resulting in a 24% increase in total views YoY across multiple platforms including AARP.org and AARP Foundation's.
• Project Management: Orchestrated the production of a long-term project, successfully creating and launching 60 bilingual deliverables.

Washington, District Of Columbia

District Of Columbia

• Video Production
• Recognized with awards and nominations based on contributions, including the Regional Edward R. Murrow Award for News Documentary in 2019 and a Capital Emmy Awards Nomination for News Producer in 2019.
• Managed cross-functional teams to plan, develop, and execute creative strategies and video production plans, consistently meeting strict deadlines in a high pressure environment.
• Fostered a collaborative, transparent, and creative environment that encouraged innovation and experimentation in video production techniques.
• Maintained up-to-date knowledge of industry trends and technological advancements, applying them to projects for enhanced quality and efficiency.
• Analyzed viewer feedback and metrics to gauge content effectiveness, informing future project strategies and content direction.Project Management

Annapolis, Maryland

• Managed athlete information database and ensured timely payment processing and adherence to budget
• Wrote and distributed weekly newsletters to ensure interested parties stay up to date on organization goals
• Increased Instagram follower count by 117%
• Created and managed website content including coach biographies, event calendars, and registration information
• Develop and implement a social media strategy to increase visibility and engagement for Annapolis Junior Rowing Association

Oak Ridge, TN

• Spearheaded media relations and publicity efforts to bring community awareness to events, competition results, and team achievements
• Launched and maintained two social media pages and website to provide centralized location for updates
• Wrote and distributed detailed press releases to local media outlets
• Represented organization as onsite media coordinator for large regattas and events including US Rowing Club Nationals 2014, an event featuring 1,500 athletes from across the country
• Identified members of the organization as experts and facilitated conversations with the media
• Developed and promoted corporate brand, images, and identity to media and public

Knoxville, Tennessee Area

• Trained and mentored new hires and interns, contributing to their professional growth in the newsroom
• Collaborate with a team of news reporters and anchors to develop and produce engaging digital content that aligns with the station's brand and audience preferences
• Produced a live, two-hour-long morning show featuring guests and remote shots, adhering to strict deadlines
• Owned the content creation for brand social media pages
• Managed station's web content and wrote error-free stories on local and national news and events