Melissa Fleischacker, M.A. Email & Phone Number

• Produce timely, creative and seasonally relevant product, story and social media content for a variety of outdoor industry clients
• Write and edit blog posts and educational/how-to articles as assigned
• Adhere to content-marketing and SEO best practices using long-tail keywords and supporting imagery

• Produce content that clearly and concisely communicates a brand’s story and ideate how content will be presented or distributed
• Create content strategies that address and connect clients’ business objectives, as well as customer/end user needs
• Collaborate with creative, client service, digital and subject matter expert teams to develop educational, email marketing, infographic, brand messaging/platform, internal and other content based on need
• Develop strong relationships with subject matter experts across a variety of industries
• Stay educated on emerging trends in content marketing and research to educate agency members and client teams

• Partnered with clients in various industries to produce quality deliverables and implement communications best practices
• Addressed client needs with creative and impactful communication strategies, recommendations and support
• Managed graphic designers, programmers, communications and marketing entities to satisfy communications needs
• Drafted, edited and optimized blog posts, website content and other customer-facing brand-marketing materials
• Delivered timely, accurate messages with appropriate voice and creative, including imagery, videos, graphics and more

Fargo, North Dakota

• Primary internal communications resource for Sanford Health’s Fargo-region leadership team
• Led the planning, organization and coordination of internal communication for regional leadership and major events/initiatives
• Developed and implemented internal communication strategies across the enterprise to create an informed, engaged and inspired workforce
• Ensured messages are delivered in the appropriate voice and with appropriate creative presentation, including imagery, videos, graphics and more
• Advocated for and led development of needs through partnership with various creative and marketing teams to support information technology department initiatives
• Created, scheduled and distributed internal communications through most fitting channel(s), including: email, print, digital, social and company intranet

Sidney, Nebraska

• Created and distributed corporate communications via emails, newsletters, digital screens, text messaging and videos
• Responded as necessary to concerns, complaints, crises, legal and other incidents that might negatively impact the brand
• Led focus groups and audit exercises to improve engagement with content delivered via internal channels
• Supported Cabela’s media relations team on media trips to develop top-of-mind awareness with industry professionals
• Maintained numerous content calendars and content delivered via the SharePoint intranet homepage

Cabela's World Headquarters

• Chief editor/content manager of the first Hunter’s Harvest magalog that received national recognition via Field & Stream
• Interviewed and was a ghostwriter for Pro-Staff members, outdoor ambassadors, and Cabela’s executives
• Led creative teams and collaborated with various merchant groups to generate impactful brand-marketing materials
• Wrote, edited and approved written content used across print, digital and mobile channels
• Trained writers to ensure adherence to Cabela’s standards
• Chief editor, writer and content manager of Cabela’s Cooking, Hunter’s Harvest and Gunsports magazines (print and digital)

• Collaborated with social, web-design, creative, brand and merchant teams to ensure content meets company needs
• Wrote authentic, brand-supporting content for.com, catalog, flyers, emails, SEO, text messaging and buyer’s guides
• Copy editing and proofreading

• Drafted and edited all written documentation including advertisements, gym policies, website copy and team handbooks
• Managed daily operations including customer service, staff scheduling, policy changes and organizing special events
• Scheduled and led all hiring interviews, trainings and weekly meetings for a staff of 15 or more employees
• Led gym staff when hosting events such as New York State competitions, coaching clinics, open houses and day programs

Master'S Degree, Public Relations, Advertising, And Applied Communication

Awarded College of Journalism and Mass Communications Hitchcock Fellowship, Fall 2016

Bachelor’S Degree, Writing, General

Graduated Magna Cum Laude

Associate’S Degree, Business Administration And Management, General

Associate’S Degree, Liberal Arts And Sciences/Liberal Studies