Sovereign Brands is an international branding agency specialising in the creation and collaberation on world class destinations, branded environments and unique experiences within the real estate, retail and hospitality sectors.Based in Singapore and Australia, the Sovereign team brings a combined experience of over 40 years in intellectual property (IP) management, consumer products, retail, branded real estate and location based entertainment.We bring together IP Owners with Developers, Operators and/or Retailers who wish to deliver on a new level of innovation, story telling and authenticity in their engagement with consumers.Sovereign Brands advise and guide clients through every step from strategy creation to project activation and beyond. Backed by a vast global network like no other agency in its field, to complement its extensive experience in brand architecture and IP management.

Responsible for developing and driving the regional commercial and creative strategies related to consumer products for an iconic roster of intellectual property including, Ben 10, Powerpuff Girls, Adventure Time, We Bare Bears and many more. Thus leading to award winning programs for the franchises at retail, and licensed promotions during my tenure.Led regional CNE licensing, marketing, creative and LBE teams, together with licensing agents I appointed.Achievements:Delivered the largest commercial deals for Cartoon Network Enterprises, for the region historically, via expansion into new categories, geographies and distribution channels.Negotiated and led creative on CNE's first in world, fully themed/skinned Airbus A320 deal with Thai Smile for Adventure Time.Championed the development and execution on CNE's first regional strategy and P&L for LBE across all branded formats including Exhibitions, Live Events, Family Entertainment Centres (FEC), Theme Parks, Hotel/Resorts, Retail, Dining & Entertainment (RDE) and Cruise Ships.Negotiated CNE's first in world, fully themed, 40 acre waterpark, Cartoon Network Amazone, together with leading creative, project management, merchandise, guest experiences, OTG and on-air sponsorships, operational standards and compliance. Launched in 2014, Cartoon Network Amazone received numerous Travellers' Choice (Tripadvisor) awards, together with the Leading Edge Award (2014) for innovative design, themes and interactive experiences from the WWA (World Waterpark Assocation).Negotiated CNE's first in world, fully themed 400+ key branded hotel and 150 branded residential units. Led creative development together with development of hotel/franchise guidelines, operational standards and policies.Panel participant and speaker for consumer products/licensing, franchise management, content and themed entertainment, both at regional and global industry forums and summits.

Chorion is a global media company, producer and licensor of classic and iconic brands to include: Mr Men & Little Miss, Noddy, Beatrix Potter, The World of Eric Carle, Octonauts and Agatha Christie by way of example.Key Responsibilities:Complete P&L responsibility for the Asia Pacific regionGenerate sales across all Chorion divisions: TV, Home Entertainment, Publishing, Consumer Products and RetailRecruitment/management and leadership of all staff locallyAnnual/long term forecasts/budgeting Regional strategies approved by BoardKey Achievements:Exceeded sales targets 2005-2010YOY programming sales achieved with FTA and cable partners across SEA and Greater ChinaNegotiated appointment and management of 6 licensing agents across the region

Haven Licensing is Australia's leading independent licensing agent representing worldwide licensors such as Fox, Sesame, HIT, Sanrio, LEGO, Nickelodeon to name a few.Key Responsibilities:Directly responsible for portfolio management of: Universal Studios, New Line Cinemas, MTV and ACP

Key Responsibilities (Licensing):Management of ABC brand portfolio to include Bananas in Pyjamas and PlayschoolManagement of international rights to include: Entertainment Rights (Basil Brush & Postman Pat)

(Talent Management Division of Haven Licensing) to include rights/talent management of Big Brother and Australian Survivor Series.Key Responsbilities:Develop structure to provide strategic career direction and fulfillment for clients to include domestic and international PR, endorsements, sponsorships together with the sourcing of roles within the entertainment and theatrical arenasContract negotiation with TV networks, advertising agencies and all forms of paid media