Melissa Waller Email & Phone Number

Bentonville, Ar, Us

Bentonville, Ar, Us

Bentonville, Arkansas, United States

Shift accessibility left to the design phase by training UX designers to create and annotate accessible designs.Conduct research and usability studies with users living with disabilities and design products.Work cross-functionally with researchers, developers, and other stakeholders to ensure that designs are accessible and ways of working are efficient.

Uiuc And College Of Aces

Spearheaded 4 cross-functional collaborative project teams of 6-12 members, including UX designers, accessibility specialists, and engineers, to ensure cohesive design and documentation decisions that align with user needs and business goals.Directed design review sessions, obtaining consensus and securing approvals on designs and documentation, ensuring a positive ROI by aligning design outputs with stakeholder expectations.Standardized user-friendly experiences across platforms by integrating WCAG standards into 50+ high-fidelity design assets for responsive web designs.Mastered Figma to create a scalable and responsive design system with digital standards, 6 style guides, 20 pattern libraries, and interactive prototypes for 100+ layouts.Boosted usability with the ACES Program Explorer product, reducing decision paralysis by 60% and accommodating an ever-growing array of majors, degrees, and certificates.Employed low to high-fidelity wireframing and rapid prototyping to iterate UI/UX concepts, streamlining project management for the development of the College of ACES’ new web theme and migration of 10 websites averaging 170 pages in 15 months.Communicated design strategies and updates through 14 monthly meetings to stakeholders, driving a 20% rise in web theme adoption across the organization.

Campus Recreation, Champaign, Il

Architected and executed content marketing strategies with a UI-focused approach, amplifying program registrations by 12% and enhancing user engagement.

Marketing and product template design for professional photographers. Online web store with over 3000 products.

Created and designed an intuitive online storefront and membership website, leveraging UI design principles, resulting in an increase in digital template sales and tutorial engagement, enhancing the user experience and maximizing customer engagementExecuted targeted marketing campaigns, providing strategic recommendations for cross-selling related products and implementing customer retention strategies, driving increased sales and fostering long-term customer loyalty

Champaign, Il

Created visually captivating printed materials, such as event tickets, large posters, and media books, employing design principles to convey key messages and enhance brand recognitionImplemented cost-saving initiatives by researching, monitoring, and executing optimized printing processes, materials, and projects through vendor management, driving efficiency and maximizing budget resources