Melissa Webster Email & Phone Number

Brisbane, Queensland, Australia

Delivering a range of consumer marketing campaigns for domestic brand, retail, NZ and events.

Brisbane, Australia

Administer the Queensland Destination Events Program - responsible for providing high quality and timely support across a range of activities and processes involved in the assessment, approval, engagement, implementation and reporting of destination events for the Queensland events calendar.Contract management – manage event investment contracts and the delivery of benefits with event owners to maximise return on investment, minimise risk and ensure the delivery of contractual outcomes.Manage all aspects of the SmartyGrants administration system, and in conjunction with the team, identify and implement opportunities to increase effectiveness and efficiency of online application and assessment management.

Brisbane, Australia

Work alongside the Events Group to manage all event opportunities, contractual obligations, signage and advertising opportunities promoting the It's Live! in Queensland event marketing platform across over 160 major, regional and business events across the state. • My role is to develop and execute domestic leisure marketing activity for Queensland events in accordance with brand values and strategic direction to achieve growth in consumer awareness, preference and intention.• Develop and execute campaign activity, including project management, reporting and analysis working in close liaison with our external media agency IKON.. Carry out the role of brand guardian to ensure brands are appropriately & consistently represented.• Develop brand ads that showcase the following genres: Participation Sports (endurance), Food and Beverage, Music, Festivals, Arts and Culture and Spectator Sports & develop print ads that allow for events to be showcased and destination and/or genre copy• Manage In Stadium Event opportunities and in broadcast event opportunities and on other event related channels. • Manage It’s Live social amplification activity through Facebook & Instagram (carousel ads) promoting upcoming key events.• Coordinate event specific (dedicated) Facebook activity. • Manage all Out Of Home (large format digital & airport) in NSW & VIC – promoting the It’s Live brand and upcoming key events.• Liaised with GOLDOC on Commonwealth Games creative & shared contracted event opportunities.• Project manage and develop creative, media and online marketing briefs, coordinate photo shoots, produce AVs & video related projects through external production studio Cutting Edge.• Work with other agencies/suppliers as required, brief in projects for quoting, coordinate and develop collateral/brochures/digital executions as required for our external event partners, TEQ Board, Executive, Events Group, brand and international teams.

Brisbane

The Australian Tourism Exchange (ATE) is the largest business-to-business tourism trade event held in the southern hemisphere which brings together travel wholesalers and agents from around the world to meet and do business with Australian tourism sellers for a period of 5 days. The event was established in 1979 and is owned and managed by Tourism Australia, hosted on an annual and rotating basis by the states. ATE is a trade event which TEQ has attended for over 30 years and hosted a number of times previously, including Cairns in 2014. In 2016 the event was held on the Gold Coast (14-19 May) and aimed to:• Showcase the Gold Coast to global product buyers• Facilitate formal contractual arrangements between international travel trade (buyers) and Australian tourism product.• Maximise opportunities for international buyers to visit and experience Qld’s destinations and products pre and post the event (famils).My specific responsibilities were to:Manage the Queensland stand – approvals of design, imagery in consultation with stand builder. The stand also operates as a café and will serve fresh juice daily.Coordinate key events for delegates including:- ATE Media Cocktail Reception at Sheraton Grand Mirage Resort. The media program is an exhibition style event bringing together international & domestic travel media with Australian tourism product media representatives - 250 pax.- Qld Sellers Welcome Function - Northcliffe Surf Life Saving Club – 300 pax.- Americas, NZ & Pacific Buyers Dinner - Southport Yacht Club – 275 pax.- Continental Europe & UK Buyers Dinner - Northcliffe Surf Life Saving Club - 280 pax.Assist with procuring merchandise, local produce, audio visual requirements, theming, furniture, entertainment, transfers etc for above events.Liaison with Gold Coast Convention & Exhibition Centre for all meeting room and stand requirements Coordinate Queensland Happy Hour – 200 pax2018 Commonwealth Games exhibit and activations

Brisbane, Australia

Brisbane, Australia

Brisbane, Australia

Develops and executes domestic leisure marketing plans for Queensland destinations, events and special interest markets in accordance with brand values and strategic direction to achieve growth in consumer awareness, preference and intention.* Project manage and develop creative, media and online marketing briefs, coordinate photo shoots, produce AVs vis Cutting Edge, provide updates relating to developing and revising Brand Style Guidelines. Manage image library and production requests when team members on leave. Coordinate changes/briefs between graphic designer & relevant clients to specific deadlines.* Works closely with the Events Group to manage all event opportunities and contractual obligations, signage/advertising opportunities promoting the It's Live! in Queensland event marketing platform. * Manages International (Eastern market) requests including review, recommend, proof read and approval of brand elements in international collateral.* Works with Production Coordinator and other agencies as required, brief in projects for quoting, coordinate and develop collateral/brochures/AVs as required for Board, Executive, brand and international teams, head office, both consumer facing and internal.

• Assist with coordinating photo & film production shoots• Manage footage - consult, source and search for Queensland film imagery for the tourism industry, media, advertising agencies, conference organisers etc. Advise clients on current prices and policies in obtaining film footage and applicable restrictions of use. • Manage Hippo website including tagging.• Coordinate post-production activity including managing day-to-day relationship with Post Production House Cutting Edge. Inform internal team on partnership and Hippo updates.• Coordinate permits with QPWS and regional councils.• Administer all financial procedures relating to the sale of footage• Manage project budgets• Maintain a good knowledge of production companies• Foster and maintain good supplier relationships• Work closely with external and internal stakeholders to obtain and clarify key project deliverables• Administration of Brand Depot and Image Gallery as required.

Brisbane

Responsible for the coordination and implementation of selected trade events and promotional plans and activities for Queensland in line with Tourism and Event Queensland’s Global Brand Strategy and ultimately to increase visitation to Queensland. Specifically:• Coordinate promotional activity that is in line with the Global Brand Strategy and Corporate Business Plan.• Coordinate suppliers and consultants to ensure successful outcomes for TEQ• Liaise with sponsors and partners ensuring commitments are met and relationships are maintained.• Maintaining key milestones, budget and event running sheet documents.• Ensure projects are on budget and deadlines are met.• Liaise with internal and external parties including the TEQ Executive Team, VIPs, RTOs, sponsors, suppliers and event partners.

Brisbane, Australia

Assisted the Southern Great Barrier Reef team with launch of “Where Great Begins” campaign and various marketing administrative activities.

Brisbane, Australia

Successfully coordinate activities for ATE 2013 Sydney. Responsible for all elements including TEQ’s seller and buyer applications and staff registrations, stand build, accommodation, uniforms, catering, networking events on stand, welcome industry function, liaison with Tourism Australia over seller acceptances, allocation of seller booths to floor plan, placement of overhead banners, communications with TEQ international team and industry. Manage contracts and payments and ensure deadlines and budget are met working closely with Directors Western & Eastern Markets, International. My success being measured by my ability to meet deadlines, work under pressure, meet budget and project milestones and feedback from all relevant stakeholders both internal and external.

Brisbane, Australia

• Provided administration support to the Brand & Marketing team (& other Marketing teams as required) to ensure they were successful in meeting the department’s objectives of developing innovative and creative campaigns.• Provided timely and effective Finance One support including all purchase order and invoicing requirements, monthly Coroneo, Mediacom and Mitchells finance activities, effectively coordinate travel arrangements, coordination of weekly team meetings and activities and other admin support for Marketing division as required. • Assisted with testing of Brand Depot implementation.

Brisbane, Australia

Brisbane, Australia