Melissa Westvelt

Melissa Westvelt Email and Phone Number

Executive Vice President and Principal @ Igloo Capital
Edmonton, AB, CA
Melissa Westvelt's Location
Edmonton, Alberta, Canada, Canada
Melissa Westvelt's Contact Details

Melissa Westvelt work email

Melissa Westvelt personal email

n/a
About Melissa Westvelt

Hi there, LinkedIn viewer! My name is Melissa, and I'm a business consultant. I love what I do.One of the best feelings in my line of work is seeing that sense of relief cross a client's face when we've found and implemented the right solution for them. Whether it be helping them to sell their business, refinance, or plan for change - I love getting to know my clients, understanding their business, helping them figure out what their best next move is, and then finding the most effective way to get it done.In my current role of Executive Vice President at Igloo Capital, I take advantage of my past experiences and business sense to find the right solutions for clients and their businesses. With 20+ years of experience in marketing, business operations, and management, I pride myself in bringing a wealth of knowledge and understanding to clients. I began my career with a national appraisal and valuation firm, and later fine-tuned my skills by running a privately-held wholesale company and managing a multimillion dollar marketing budget for one of Alberta’s largest travel agencies. Through these roles, I've developed expertise in negotiations, analytics, and planning to achieve desired outcomes. I bring creativity and forward thinking to all aspects of my life, which consistently lead to new and effective solutions.I grew up in Saskatchewan, and moved to Edmonton in 2000 to begin my career. In my free time, I love to travel, scuba dive, read, and spend time with my husband and our English Bulldog, Vita.

Melissa Westvelt's Current Company Details
Igloo Capital

Igloo Capital

View
Executive Vice President and Principal
Edmonton, AB, CA
Website:
igloocapital.ca
Employees:
7
Melissa Westvelt Work Experience Details
  • Igloo Capital
    Executive Vice President And Principal
    Igloo Capital
    Edmonton, Ab, Ca
  • Igloo Capital Inc.
    Executive Vice President / Principal
    Igloo Capital Inc. Jul 2018 - Present
    Edmonton, Canada Area
  • Igloo Capital Inc.
    Sr. Vice President / Principal
    Igloo Capital Inc. May 2014 - Jul 2018
    Edmonton, Canada Area
    Igloo Capital is an Alberta based business advisory firm specializing in business sale advisory, management buyouts, and financing solutions. We focus on providing strategies that work for our clients, and we take the necessary steps to ensure that we are able to achieve the most effective outcome. We are a dedicated team with a strong record of success.
  • Ama Travel
    Marketing Team Lead
    Ama Travel Aug 2011 - May 2014
    10310 39A Avenue, Edmonton, Ab
    • Develop comprehensive marketing plans for major products and services to build and maintain customer base• Identify database segmentation, ROI, campaign management, new marketing opportunities and forecasting• Develop methods to track effectiveness of implemented marketing programs• Develop and distribute collateral material• Coach and manage Advertising Coordinators • Provide marketing support, advice and guidance to marketing team and provincial management team• Communicate and negotiate with suppliers and advertisers (internal and external)• Evaluate and implement direct database, online and traditional media marketing efforts• Collaborate efforts with web marketing and social media marketing • Develop and oversee numerous marketing projects simultaneously and ensure deadlines are met within budget• Work with cross functional teams across the Association
  • Alberta Motor Association
    Marketing Analyst
    Alberta Motor Association May 2006 - Aug 2011
    My major responsibilities in this role included direct marketing and analytics for both our Travel and Rewards divisions. I helped to build the travel data in the marketing database (ePiphany), and developed analytics reports for both travel and SYC&S. The travel analytics reports were so well received that they were requested for all list-based initiatives, and used to plan and tweak future campaigns. I became one of three ePiphany super users. It’s a badge I wear with honor.
  • Mathew'S Craft & Hobbies
    General Manager
    Mathew'S Craft & Hobbies 2004 - May 2006
    I was head-hunted for this role, where I took over management of a small wholesale company that was operating physically within the warehouse of its parent company.I inherited a staff of 8 (some of whom had been there for 20+ years), scouted new warehouse/office locations, coordinated the move and the setup of the new location and ran it for two years. I was HR, purchasing, office/warehouse management and marketing. It was intense. I learned a lot about just how much I can actually handle when I’m challenged. I now believe that I can work with anyone, and I can handle pretty much anything that is thrown at me.
  • Intermerge Advisory Inc.
    Special Projects Manager
    Intermerge Advisory Inc. 2003 - 2004
    Intermerge was a business sale and mergers & acquisitions advisory firm. I worked closely with the BDM in developing strategies for our clients, including preparing company profiles, meeting and screening potential buyers, working with lenders and working through the sale process. I was also responsible for developing all proposals for our business valuation department, follow-up and closing the files.

Melissa Westvelt Skills

Marketing Marketing Strategy Marketing Communications Social Media Marketing Direct Marketing Online Marketing Advertising Management Analytics Team Leadership Market Planning Event Management Strategic Planning Database Marketing Marketing Management Team Building Integrated Marketing Email Marketing Market Research Web Analytics Interactive Marketing Analysis Google Analytics Online Advertising Webtrends Analytics Crm Brand Awareness Google Adwords Marketing Research Lead Generation Multi Channel Marketing Microsoft Office Microsoft Excel Account Management Travel Marketing Supplier Negotiation Business Sale Corporate Finance Mergers And Acquisitions Management Buyouts Business Advisory Succession Planning Factoring Business Valuation Refinance Exit Planning Due Diligence

Melissa Westvelt Education Details

Frequently Asked Questions about Melissa Westvelt

What company does Melissa Westvelt work for?

Melissa Westvelt works for Igloo Capital

What is Melissa Westvelt's role at the current company?

Melissa Westvelt's current role is Executive Vice President and Principal.

What is Melissa Westvelt's email address?

Melissa Westvelt's email address is me****@****a.ab.ca

What schools did Melissa Westvelt attend?

Melissa Westvelt attended York University, Saskatchewan Polytechnic, Melville Comprehensive High School.

What are some of Melissa Westvelt's interests?

Melissa Westvelt has interest in Marketing, Education, Environment, Scuba Diving, Dogs, Reading, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Travel.

What skills is Melissa Westvelt known for?

Melissa Westvelt has skills like Marketing, Marketing Strategy, Marketing Communications, Social Media Marketing, Direct Marketing, Online Marketing, Advertising, Management, Analytics, Team Leadership, Market Planning, Event Management.

Who are Melissa Westvelt's colleagues?

Melissa Westvelt's colleagues are Michael Gauthier, Ken Blake, Steve Pugh, Mba, Pmp, Cst, Blair Bondar, Alan Matt, Holly Opalinsky Cpa, Ca.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.