Melissa Wilson Email and Phone Number
Melissa Wilson is a Head of Marketing at Hachette Australia Books. She possess expertise in newspapers, journalism, copy editing, editorial, media planning and 17 more skills.
Hachette Australia Books
View- Website:
- hachette.com.au
- Employees:
- 103
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Head Of MarketingHachette Australia BooksSydney, Nsw, Au -
Group Marketing ManagerHachette Australia Books Jun 2022 - PresentAustralia -
Marketing Campaign ManagerHachette Australia Books Jul 2020 - Jun 2022Australia -
Head Of Marketing And Children’S ContentBetter Reading Apr 2018 - Oct 2021Sydney, AustraliaLeading the team at Better Reading to increase and expand a highly engaged book community reaching 500,000 + book lovers daily. With a strong focus on Australian stories, Facebook Live interviews, top rating podcasts, live bestseller lists, weekly newsletter, preview and recommended reads, Better Reading’s unique content is curated by a team with over 30 years in the book industry. Responsibilities:• Conception and management of marketing campaigns for Australia’s largest publishing houses and government funded literary initiatives such as the Prime Minister’s Literary Awards and the Reading Hour.• Management of sponsorship and stakeholder relationships• Management of annual Top 100 and Top 50 initiatives• Creation of growth opportunities for Stories Behind the Story, a twice weekly podcast, taking you behind the scenes of the book world to reveal the stories behind your favourite books. With over 300,000 downloads these ‘all access’ podcasts have received rave reviews and are regularly featured as a highlight on iTunes. • Managing all aspects of children’s content for Better Reading Kids and significantly expanding this audience to encompass parents, teachers, librarians and industry professionals - resulting in the fastest growing kids book page in Australia. -
Marketing ManagerThe Loch Berrima Jan 2016 - Apr 2018BerrimaThe Loch guest house is an inspired architectural conversion at the heart of historic Berrima in the Southern Highlands of NSW.The role of Marketing Manager oversees all aspects of the business including:• Communications and marketing• Site activation events – Implementation of several regular events onsite including seasonal Foodie Field Days, Christmas in July events and produce-based events e.g. a truffle lunch• Project management of website, creation of new website copy, coordination of images, updating website content to ensure all copy is current• Development and implementation of social media strategy and guidelines for The Loch social media networks• Collaborations and partnerships – working with local producers to establish additional promotional channels for The Loch including Foodie Field Days• Development of and content creation for a weekly newsletter
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CoordinatorWalsh Bay Arts And Commerce Jun 2013 - May 2016Walsh BayWalsh Bay Arts and Commerce is the Chamber of Commerce representing businesses in the Walsh Bay Precinct - Sydney’s premier performing arts destination. The Chamber promotes both the precinct and local business through marketing and PR activities, and is their advocate with local and state governments. The Coordinator role covered all facets of the organisation, including • Government relations and lobbying• Member relations• Communications and marketing• Writing of grant proposals and grant reporting • Budget management • Site Activation Events – Implementation of several events to bring new audiences onsite including Arts Table and Deckchair Arts• Project management of website, creation of new website copy, coordination of images, updating website content to ensure all copy is current• Development and implementation of social media strategy and guidelines for Walsh Bay Arts and Commerce social media networks.• Sponsorship and Partnerships – working with local businesses to establish additional revenue and promotional channels including sponsorship for Arts Table• Working with venue stakeholders to improve venue hire offerings and marketing via websites and newsletterI continue to be involved as a consultant -
SyndicationsNews Ltd 2003 - 2011• Coordinating the purchase of feature material, book extracts and photographs for group newspapers• Negotiating book serialisation agreements for individual and group purchases• Cultivating and maintaining a strong network of contacts in the book publishing industry • Working closely with key editors in the News Limited group• Reviewing contracts and advising editors on aspects of book extract contracts• Participating in auctions to secure major book extract deals• Coordinating special editions e.g. summer reading supplements and educational poster series• Training and assisting with recruitment of syndications staff• Locating and purchasing feature material for group papers from overseas and Australian suppliers including newspapers, magazines, feature agencies and freelance writers• Providing advice on copyright to staff and assisting with public enquirers• Maintaining comprehensive records and extensive accounts of purchases and sales, process invoices and supply of such information to the accounts department -
Media StrategistRandom House Australia 2002 - 2004• Co-ordinating, implementing and supervising publicity campaigns for a broad range of Random House titles• Writing press releases and putting together information for the media on various Random House titles and events• Creating and maintaining contacts in the media, publishing and book trade• Co-ordinating speaking events, school tours and festival appearances for authors nationally• Traveling with authors to media engagements• Monitoring authors profile’s within the mediaCampaigns included:Norma Khoury, Naomi Woolf, J.M.Coetzee, Amanda Ellis/Westpac, Chester Porter QC, James Valentine, Deborah Abela and Allison Pearson
Melissa Wilson Skills
Melissa Wilson Education Details
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Honours Degree -
Macleay CollegeEditing And Publishing
Frequently Asked Questions about Melissa Wilson
What company does Melissa Wilson work for?
Melissa Wilson works for Hachette Australia Books
What is Melissa Wilson's role at the current company?
Melissa Wilson's current role is Head of Marketing.
What schools did Melissa Wilson attend?
Melissa Wilson attended Sydney University, Macleay College.
What skills is Melissa Wilson known for?
Melissa Wilson has skills like Newspapers, Journalism, Copy Editing, Editorial, Media Planning, Online Journalism, Magazines, Feature Articles, Copywriting, Media Relations, Storytelling, Publishing.
Who are Melissa Wilson's colleagues?
Melissa Wilson's colleagues are Claudia Scalzi, Tonile Wortley, Fiona Palmer, Bella Nohra, Victoria D'cruz, Lujie Jiang, Kelly Oliver.
Not the Melissa Wilson you were looking for?
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2cub.com.au, hotmail.com
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Melissa Wilson
Strategic Transformation Lead @ Dept. Of Agriculture | Digital TransformationGreater Brisbane Area1daf.qld.gov.au -
Melissa W.
Leadership | Coaching | Outsourced Hr | Change Management | Productivity | People First, Always.Gold Coast, Qld2ipar.com.au, redcrossblood.org.au -
Melissa Wilson
Talent Management And Diversity And Inclusion Specialist | Endeavour Group |Greater Sydney Area
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