Melissa Young Email and Phone Number

Manage all aspects of operational marketing for a division of a Fortune 500 companyDevelop, direct, and implement community marketing plans and events to drive trafficManage and buy all media (internet, print, television, outdoor, public relations, email marketing and radio)Responsible for budget analysis for $1.3 million, ensuring revenue goals are metAccountable for implementing all corporate sales promotions, including purchasing media, creating and executing aggressive marketing plans to ensure sales goals are exceeded Organized and managed grand opening for a $15 million community recreation center, including management of event concepts and directing advertising initiativesDirected new marketing initiatives for a 3,000 unit master planned development Elected to serve on the Architectural Review Committee designed to assist homeowners with their exterior home needs while ensuring they are in compliance with HOA guidelines

Support sales team and direct community marketing, staying focused on the company's long-term goals while being sensitive to day-to-day dynamics of working in a fast paced, high turnaround environment. Maintain high value on attention to detail, building strong media relationships, and empowering and motivating the internal sales team to ensure communities are run efficiently and effectively.

Facilitated the organization of mentor training courses and elected to serve on the Pulte Quality Council, a team that verifiably helped increase employee morale and created a stronger and more supportive cultureCo-created Pulte's Preferred Realtor Program, allowing Realtors to earn more money and rewards with their dedication to selling Pulte Homes; this program increased community Realtor traffic by over 50%Managed Realtor events for model home grand openings for over 15 communities, strategically targeting Realtors and raising event attendance from 50 to over 200 Realtors for each grand openingCreated and implemented promotions to increase community traffic and sales, managed advertising and purchasing budgets, created and developed all advertising, community signage and special events

Developed an in-house advertising program reducing department expenditures $150,000 annuallyDesigned all community signage, newspaper advertising, direct mail under direction from Marketing ManagerWorked closely with outside vendors to ensure Sales Associates received everything they needed to run a successful community (brochures, floor plans, updated plat maps, accurate and clean signage and flags)