Melissa Young Email & Phone Number

Mooresville, Nc

Mooresville, Nc

• Design graphics for custom hats, apparel and accessories• Create (design, write and edit) presentation/collateral materials• Manage and create images and content for social media (Facebook and Instagram)• Provide sales and accounting support where needed• Clients include NASCAR, the NBA, Bud Light, breweries, restaurants, schools and more

Mooresville, Nc

• Managed and created content (graphic design/copywriting), including SEO optimization, for earthkind.com; successfully transferred to a new platform with a revamped layout• Conceptualized and developed ideas for creative marketing campaigns and events for the EarthKind brand as well as the CEO’s brands • Designed, wrote, edited, managed and optimized all email marketing, training/marketing materials, surveys, social media (Facebook, Instagram and Twitter), brand awareness/sales presentations, proposals, sampling campaigns, trade show collateral, product packaging and POS displays• Generated monthly/quarterly reports that gave analytics, highlights, recommendations and insights pertaining to earthkind.com, social media, email marketing, sampling campaign and trade show efforts; helped identify business needs and developed strategies to engage customers through their lifecycle in order to increase conversions and loyalty• Managed production of marketing collateral, product packaging and POS displays• Planned company’s attendance at industry trade shows (managed materials, design and logistics from setup to teardown); collaborated with PR agency, Burt’s Bees Natural Launchpad and other organizations to facilitate specialized projects and speaking opportunities for the CEO/Owner• Online marketing efforts increased revenue by 30% in the 1st 6 months and saved the company $20,000/month leading the company to create the EarthKind award of which I was the 1st recipient; online sales continued to increase 15-20% month-to-month thereafter

Charlotte, North Carolina Area

• Managed and optimized the company’s 4 websites, including designing graphics and copywriting/editing; overhauled 3 of the websites and managed the creation of a 4th; increased online revenue by over 200% across the board within 1st year of overhaul and saw at least a 50% increase year over year thereafter• Wrote, edited and designed content for catalogs, emails, promotions, presidents’ letters, press releases, social media and other marketing collateral; managed print production• Generated monthly/quarterly reports that gave B to B and B to C analytics, highlights, recommendations and insights pertaining to BHC’s websites and email marketing efforts• Managed co-op advertising program, delivering reports and managing communication with outside vendors• Collaborated with sourcing and outside vendors (ex. Energizer, Honeywell) to ensure effective presentation of products online and in print• Planned each company’s attendance at industry trade shows (domestic/international) and participation in charity functions (Make-A-Wish/Habitat for Humanity); managed materials, design, travel and logistics

Orlando, Florida Area

• Worked with domestic and international vendors to source, acquire, and deliver apparel and other products for all Margaritaville and Cheeseburger in Paradise locations in the US, Caribbean and Mexico • Created and presented quarterly, seasonal line “look” books to buyers; processed buyer orders and ensured timely delivery of all products• Involved in all aspects of product development including comparative research, sourcing, sampling, package design, labels and POS, not only for store locations but for the Margaritaville frozen food and liquor lines

Orlando, Florida Area

• Assisted office manager & owner in day-to-day running of business • Sourced apparel, primarily t-shirts • Corresponded with buyers to present them with seasonal "look" books• Submitted bids, handled orders from placement through delivery, & resolved quality issues• Worked with graphic designer & reviewed color separation films• Handled t-shirt press checks at screen printers• Attended apparel trade shows and compiled comparative research for marketing trends• Clients included: Disney, Six Flags, Sea World, Universal, Cedar Fair, & more

Mountain Lakes, Nj

• Assisted with the processing of tax returns, worked on client's W-2s & 1099s, & edited financial statements • Maintained partners & firm's CPAs calendars• Calculated client production & payroll reports • Supported office manager, four partners, & several CPAs