Melissa Archibald Email & Phone Number

Colorado Springs, Colorado, United States

• The job title nearly describes it all. As Marketing Content and Events Manager, my primary responsibilities surround the development and deployment of marketing communications, executing our industry trade show.
• Strategize integrated communication campaigns for email, web, social, and PR/earnedmedia placements.
• Create segmentation and deployment strategies for email marketing that perform aboveindustry benchmarks.
• Manage the day-to-day marketing functions along with Graphic Designer under my supervision.
• Work with outside agencies/vendors to execute a variety of projects like trade show boothdesign, promotional print and softgoods, website improvements, event planning, logistics, etc.
• Coordinate exhibition for each division at more than 30 trade shows ranging in sizefrom a tabletop to 800 sq. ft. Responsibilities include contracting for space, interdepartmentalscheduling, product logistics, booth.

Colorado Springs, Colorado Area & Telecommute

• Help clients define and reach their communication performance goals. Clients include: The NewGait, FreeMotion Fitness, Fitness Tools, KMR Wellness, Sessions Fitness, Pixel Whip, Jungshin Fitness, Club Industry and more.
• Collaborate and consult with clients on effective communication strategies and tactics.
• Determine audience segmentation and scope of work for targeted projects with various typesof media.
• Facilitate the execution of marketing, branding, and communication projects with outsidevendors on behalf of the client.

Bothell, Washington, United States

• Dyaco Commercial & Medical, North America became a separate division from Spirit Fitness to solely focus on the commercial and medical fitness markets for the brands Spirit, UFC, Johnny G, and Philips for Taiwan-based.
• Critical team member for the launch of the Commercial and Medical fitness product lines for Dyaco International in the US.
• Managed marketing efforts for the portfolio of corporate and licensed commercial brands:Spirit, UFC, Johnny G, and Philips.
• Developed the marketing strategy and proposed $1.2m marketing budget, managing its implementation and execution with Graphic Designer under my supervision.
• Worked closely with other department heads to support operational needs while upholding the international brand standards and global initiatives.
• Organized and art directed photo and video shoots.

Jonesboro, Arkansas, United States

• Spirit Fitness is a subsidiary of Taiwan-based, Dyaco International. My function as Marketing Manager was to develop and implement the marketing and communications strategies for the introduction of their initial.
• Developed the US Spirit brand strategy and support materials for various market segments as sold through an extensive dealer network.
• Manage the day-to-day marketing functions along with Graphic Designer under my supervision.
• Established traditional print and digital advertising campaigns with commercial industry trade publications.
• Functioned as the primary copywriter and proofreader to create applicable messaging for all communications from print to digital, social to public relations.

Colorado Springs, Colorado Area

• Reporting to the Marketing Director, as Project Manager, I performed an integral role connecting across multiple departments to identify opportunities to streamline communication efforts. Working as part of the.
• Developed and implemented a project management system to organize, standardize, and document marketing projects with more than 1200 tasks for on-time and on-budget completion.
• Strategized integrated communication campaigns utilizing direct mail, email, web, social, and traditional advertising channels with measurable results.
• Created segmentation and scheduling strategies for high-volume, high-frequency email distribution that performed above industry benchmarks.
• Aggregated campaign data from various sources (vanity url traffic, email opens/clicks, discount code usage, ad click-through, social metrics, etc.) to evaluate campaign performance, develop strategy, and adjust.
• Worked with video production agency to script, storyboard, and produce hype videos for broadcast during annual national conferences to approximately 2500 attendees.

Colorado Springs, Colorado Area

• Under the supervision of the Marketing Manager, I helped promote the potential of the NSCA and its products through strategic communications. Working as part of the Marketing Team to draft marketing materials and.
• Primary copywriter and editor for all marketing communications, working with various departments to create key messages for all forms of media.
• Responsible for the development and maintenance of select website content utilizing enterprise CMS system.
• Assisted with and executed trade show representation at up to six events.
• Organized commercial photoshoots: hire photographer and talent, establish shot list, acquire wardrobe, manage on-site logistics, maintain budget, etc.
• Managed and contracted $135,000 advertising budget negotiating a 10% per insertion savings and included value-add placements.

Colorado Springs, Colorado Area

• As proofreader, my eyes were the last line of defense before a piece was printed or posted.
• Proofread all copy for correct grammar, spelling and punctuation per AP style.
• Ensured clients’ written style and brand standards were adhered to.
• Verified project layouts were accurately built per insertion order or print specifications.

Colorado Springs, Colorado Area

• My responsibilities began when the project was conceptualized and ended when the final piece was consumed. From the initial project estimate, to hiring talent and maintaining deadlines, I worked hand-in-hand with.
• Awarded Department of the Year, 2003 - 2004.
• Coordinated the company-wide efforts for exhibition at more than 25 trade shows ranging in size from 100 to 11,000 sq. ft., including contracting for space, scheduling, product logistics, travel, booth operations, and.
• Worked with a number of outside agencies/vendors to execute a variety of projects like trade show booth design, corporate brand development, commercial photo shoots, video shoot/production, website re-design.
• Collaborated with graphic design team and served as lead copywriter for most communications and editing support for public relations and education department.

Logan, Utah

• Originally hired as a copywriter to support nationally recognized consumer fitness products, my responsibilities quickly broadened to include working with outside agencies to complete projects in a variety of media.
• Wrote copy for various forms of media for internationally recognized brands including producttear sheets, brochures, ads, packaging, web, etc.
• Worked with outside agencies to develop packaging for Reebok-licensed products sold at Targetstores nationwide.
• Managed television direct response efforts working with production company for scripting,shooting, and editing of:30s,:60s,:120s and hour-long shows.

Bachelor'S Degree, Marketing

Education record