Melissa Archibald Email & Phone Number

Colorado Springs, Colorado, United States

The job title nearly describes it all. As Marketing Content and Events Manager, my primary responsibilities surround the development and deployment of marketing communications, executing our industry trade show presence and delivering an annual, two-day workshop for customers for three business divisions.• Strategize integrated communication campaigns for email, web, social, and PR/earnedmedia placements.• Create segmentation and deployment strategies for email marketing that perform aboveindustry benchmarks.• Manage the day-to-day marketing functions along with Graphic Designer under my supervision.• Work with outside agencies/vendors to execute a variety of projects like trade show boothdesign, promotional print and softgoods, website improvements, event planning, logistics, etc.• Coordinate exhibition for each division at more than 30 trade shows ranging in sizefrom a tabletop to 800 sq. ft. Responsibilities include contracting for space, interdepartmentalscheduling, product logistics, booth operations, and set-up/dismantle.• Plan and execute an annual in-house software workshop for customers. Responsibilities includebranding, promotion and registration management, contracting with hotels, planning receptions/meals, off-site dinner events, and tailoring swag bags for attendees.

Colorado Springs, Colorado Area & Telecommute

Help clients define and reach their communication performance goals. Clients include: The NewGait, FreeMotion Fitness, Fitness Tools, KMR Wellness, Sessions Fitness, Pixel Whip, Jungshin Fitness, Club Industry and more.• Collaborate and consult with clients on effective communication strategies and tactics.• Determine audience segmentation and scope of work for targeted projects with various typesof media.• Facilitate the execution of marketing, branding, and communication projects with outsidevendors on behalf of the client.

Bothell, Washington, United States

Dyaco Commercial & Medical, North America became a separate division from Spirit Fitness to solely focus on the commercial and medical fitness markets for the brands Spirit, UFC, Johnny G, and Philips for Taiwan-based, Dyaco International. As Marketing Manager, it was my responsibility to develop the marketing strategy and manage the implementation of communications from web to print to social using internal and external resources. • Critical team member for the launch of the Commercial and Medical fitness product lines for Dyaco International in the US.• Managed marketing efforts for the portfolio of corporate and licensed commercial brands:Spirit, UFC, Johnny G, and Philips.• Developed the marketing strategy and proposed $1.2m marketing budget, managing its implementation and execution with Graphic Designer under my supervision.• Worked closely with other department heads to support operational needs while upholding the international brand standards and global initiatives.• Organized and art directed photo and video shoots.• Manage all marketing functions from trade shows, media planning/advertising, print,email, web and social—from creative and messaging to contracting and production.

Jonesboro, Arkansas, United States

Spirit Fitness is a subsidiary of Taiwan-based, Dyaco International. My function as Marketing Manager was to develop and implement the marketing and communications strategies for the introduction of their initial offering in the commercial fitness market. • Developed the US Spirit brand strategy and support materials for various market segments as sold through an extensive dealer network. • Manage the day-to-day marketing functions along with Graphic Designer under my supervision. • Established traditional print and digital advertising campaigns with commercial industry trade publications.• Functioned as the primary copywriter and proofreader to create applicable messaging for all communications from print to digital, social to public relations.

Colorado Springs, Colorado Area

Reporting to the Marketing Director, as Project Manager, I performed an integral role connecting across multiple departments to identify opportunities to streamline communication efforts. Working as part of the Marketing Team, I help develop and implement marketing/communication strategies that support association goals surrounding Membership, Certification, Continuing Education and Conferences.• Developed and implemented a project management system to organize, standardize, and document marketing projects with more than 1200 tasks for on-time and on-budget completion.• Strategized integrated communication campaigns utilizing direct mail, email, web, social, and traditional advertising channels with measurable results.• Created segmentation and scheduling strategies for high-volume, high-frequency email distribution that performed above industry benchmarks. • Aggregated campaign data from various sources (vanity url traffic, email opens/clicks, discount code usage, ad click-through, social metrics, etc.) to evaluate campaign performance, develop strategy, and adjust accordingly.• Worked with video production agency to script, storyboard, and produce hype videos for broadcast during annual national conferences to approximately 2500 attendees.• Collaborated with copywriter to establish framework, messaging, calls-to-action, and key tag lines for projects and campaigns.

Colorado Springs, Colorado Area

Under the supervision of the Marketing Manager, I helped promote the potential of the NSCA and its products through strategic communications. Working as part of the Marketing Team to draft marketing materials and external communications in support of departmental goals, products and services.• Primary copywriter and editor for all marketing communications, working with various departments to create key messages for all forms of media.• Responsible for the development and maintenance of select website content utilizing enterprise CMS system.• Assisted with and executed trade show representation at up to six events.• Organized commercial photoshoots: hire photographer and talent, establish shot list, acquire wardrobe, manage on-site logistics, maintain budget, etc.• Managed and contracted $135,000 advertising budget negotiating a 10% per insertion savings and included value-add placements.

Colorado Springs, Colorado Area

As proofreader, my eyes were the last line of defense before a piece was printed or posted. • Proofread all copy for correct grammar, spelling and punctuation per AP style.• Ensured clients’ written style and brand standards were adhered to.• Verified project layouts were accurately built per insertion order or print specifications.

Colorado Springs, Colorado Area

My responsibilities began when the project was conceptualized and ended when the final piece was consumed. From the initial project estimate, to hiring talent and maintaining deadlines, I worked hand-in-hand with multiple vendors, printers, the in-house creative team and various departments to create outstanding marketing pieces on time and on budget.• Awarded Department of the Year, 2003 - 2004.• Coordinated the company-wide efforts for exhibition at more than 25 trade shows ranging in size from 100 to 11,000 sq. ft., including contracting for space, scheduling, product logistics, travel, booth operations, and set-up/tear-down.• Worked with a number of outside agencies/vendors to execute a variety of projects like trade show booth design, corporate brand development, commercial photo shoots, video shoot/production, website re-design, educational programming, promotional materials, and more.• Collaborated with graphic design team and served as lead copywriter for most communications and editing support for public relations and education department.

Logan, Utah

Originally hired as a copywriter to support nationally recognized consumer fitness products, my responsibilities quickly broadened to include working with outside agencies to complete projects in a variety of media from packaging to signage, website to TV, and more.• Wrote copy for various forms of media for internationally recognized brands including producttear sheets, brochures, ads, packaging, web, etc.• Worked with outside agencies to develop packaging for Reebok-licensed products sold at Targetstores nationwide.• Managed television direct response efforts working with production company for scripting,shooting, and editing of :30s, :60s, :120s and hour-long shows.

Bachelor'S Degree, Marketing

Education record