Melissa Attree Email & Phone Number

Cape Town, WC, ZA

Cape Town, Western Cape, South Africa

South Africa

Consulted on all aspects of marketing and comms

Cape Town, Western Cape, South Africa

Growing purposeful communities and movements for the issues of our time 🌳

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

Cape Town Area, South Africa

Cape Town, Western Cape, South Africa

I managed the Ogilvy CT PR and Social team for 6 months during a maternity cover. I helped navigate the team through the Covid-19 changes and managed key client relationships during this time to ensure that work was effectively delivered during a difficult time. I made sure that the team felt supported and led over this challenging period.

Cape Town, Western Cape, South Africa

Design Quarter, Fourways, Johannesburg, South Africa

Developed and implemented the social media strategy for the brand. Provide ongoing strategic input for social and web/mobi platforms.

Johannesburg Area, South Africa

I specialise in bridging the gap between marketers and online media; I'm constantly trying to find creative ways of using basic online tools to create dynamic brand touchpoints. I've been a journalist, a copywriter, a marketer and a PR professional. Currently, I utilise elements of online and social media marketing, online PR, key influencer engagement and.

Consult to Ogilvy from time to time on social media strategy.

Black Khaki Wired worked together with the Online / Digital and Advertising sister companies. I and two other shareholders formed the company with a specific focus on PR. Clients included Clover SA, Big Blue, Kemtek, Clover Mama Afrika, mobiles2go and amAze GPS.

• Lead the development and change of Kérastase into a selective luxury brand in SA.
• Managed the business unit P&L to achieve unit and value targets and the bottom-line, this also ultimately ensured the entire division’s success. Kérastase achieved 23.4% over 2002 in 2003, which ensured the total.
• Managed and motivated the distribution strategy
• Management of sales team and Marketing Manager.
• Brand Management – Controlled marketing and PR functions, the initiative to drive, influence and change the brand.
• Developed and aggressively implemented the international “Institute” concept in SA. Worked with designers and architects to implement 2 institute salons, which put Kérastase SA on the global map.

• Eco-Vet develops, manufactures and distributes natural veterinary medicines and nutritional supplements. I was involved with Eco-Vet since its inception. I managed the development and implementation of the Eco-Vet.
• Develop, implement and coordinate the marketing strategy of the Eco-Vet brand. This included budgeting and above the line, below the line, public relations, customer relationship management and Internet marketing.
• Liason with ad agency in planning strat, packaging, ads and PR
• Manage and co-ordinate sales team and functions.
• Liase with clients and suppliers.
• Manage office staff and coordinate company standards and image.

Johannesburg Area, South Africa

Copywriter - worked on Hyperama, House&Home and Clinique. Also did freelance copywriting for a number of small clients

Ba, Journalism & Media Studies, English

Dip Man, Business Administration And Management, General

Matric