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Experienced in all aspects of Marketing from Planning through to Execution. I have been working in the Marketing Industry for over 20 years during which time I have established marketing teams from scratch as well as working with established groups.I have experience in the full range of Marketing Activities including Digital and Online Marketing, Ecommerce, Social Media, Direct Mail, Telemarketing, Exhibitions and Events, Catalogue and Literature production, Artwork and Design, PR and management of external agencies.My current focus is on developing effective online sales and marketing for both B2B and B2C clients using the full marketing mix.My goal is to continue to learn about the ever changing world of marketing and the benefits that new technology can bring.Specialties: B2B MarketingDigital MarketingCRO SEOEmail MarketingAnalysis and ReviewMarketing Across LanguagesPREcommerceSocial MediaExhibition & Event Planning
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EcologistTotal Ecology Nov 2023 - PresentCorbridge, England, United Kingdom -
Group Performance MarketerLanchester Group Mar 2021 - PresentNewcastle Upon Tyne, England, United KingdomTasked with maximising ROI on all channels for all group companies. Ecommerce, Email Automation, PPC, Social Advertising, CRO & Affiliates. -
Bat WorkerEast Durham Bat Care Jun 2017 - PresentNorth East EnglandSub-contractor for bat surveys across the North East at both Dawn & Dusk, using a variety of different types of equipment to assist in the identification of roosts and flight paths. Volunteer bat carer and educator for bat walks.
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Biodiversity VolunteerWwt (Wildfowl & Wetlands Trust) Jun 2012 - PresentWashington, England, United KingdomAssisting with visitor engagement as a Guide in the Hide and carrying out themed wild walks to educate and inform. Carrying out regular surveys including fungal populations, bird counts, bat roost surveys. -
Ecommerce Executive / Digital Sales & Marketing ExecutiveAndrew James Worldwide / Clarks Warehousing Nov 2017 - Nov 2020Easington Lane, England, United KingdomResponsible for ecommerce and marketing for Andrew James/Clark Warehousing selling kitchen appliances and baking equipment. Also supported warehouse clients with their ecommerce. Marketing activities covered both B2B and B2C marketing and ecommerce strategies. Activities includeOverall marketing strategy development and implementation with a focus on CRO.Developing, managing and optimising email marketing and social media marketing to drive website traffic.Developing, managing and optimising Google PPC campaigns including shopping, search, display and remarketing.Developing, managing and optimising Facebook advertising campaignsBuilding, managing and optimising websites using Shopify, Wix and Big Commerce. Managing and optimising product listings on Amazon market places including UK, FR, DE, ES, IT, alongside FBA and SFP strategies.Amazon PPC for product ads and brand ads. Managing the company Amazon Storefront.Managing and optimising product listings on Ebay marketplaces across the EU.Managing Ebay sponsored listings and promotions.Reviewing product performance and sales across all online channels (including Tesco, Daily Mail and Frugo). Creating and implementing promotions and pricing strategies to improve sales performance.Creating online content for all channels to drive organic traffic, covering written articles, infographics and video content.
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Head Of MarketingCrystal Galleries Limited May 2016 - Nov 2017Middlesbrough, Cleveland, UkUsing the full range of marketing tools and techniques to engage and educate clients for wholesale and distributed crystal and glass awards, promotional items, etc. -
Digital Marketing ManagerDaykin & Storey Mar 2015 - Apr 2016Gateshead, Tyne & WearWorking with clients of all sizes across various industries in the B2B and B2C arenas. Responsible for developing and implementing Digital Marketing Strategies using a full range of tools and techniques including CRO, PPC, SEO and Content Marketing. Supervising the work of a team of digital marketers to ensure client projects are delivered efficiently with maximum focus on ROI. -
Marketing ManagerOil Consultants Ltd Jul 2012 - Mar 2015Washington, UkAs Marketing Manager I am responsible for developing and managing the full range of marketing activities across the company. Main tasks and responsibilities include:• Management of all marketing activities across the company’s 11 global offices including strategy planning and budget management. Marketing activities includes, but are not limited to:o Web contento Content Marketingo Social Mediao Email Marketingo Direct Marketingo Events and exhibitionso Networkingo Literature designo Print managemento PR, writing and distributing press articleso Print and online advertising• Provision of regular reports covering all aspects of marketing and business performance highlighting ROI and gap analysis, supporting reports for strategies for continued development based on gap analysis.• Creation of the company’s Social Media marketing plan, implementation of targeted activities and supervision of all staff members involved in social media promotion.• Review of company’s online presence via website, blog and other social media channels, and optimisation of all online communications.• Design, implementation and tracking of multi-channel integrated and targeted campaigns to both candidates and clients.• Researching international markets, devising strategy for market penetration including new service development.• Regular reviews of customer service through interaction with both candidates and clients. -
Marketing ManagerPerry Process Equipment Ltd Feb 2010 - Mar 2012Newton AycliffeWebsite optimisationPPC MarketingEmail MarketingSocial Media Marketing including photography and video productionEvents OrganisationCatalogue ProductionCopy Writing for Company LiteratureStrategic Planning and Budget ControlBusiness Development
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Document ControllerBalfour Beatty Construction Feb 2008 - Jan 2010Organising electronic documentation and distribution to key project membersTraining of all stakeholders on new IT solutionsOrganisation of company events with both internal and external stakeholdersManagement of relationship with contractors -
Marketing ManagerDatawright Ltd Nov 2006 - Feb 2008Development of websiteEmail marketingDirect MarketingProduction of company literatureTelemarketing and business development
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Marketing ManagerPerfect Image 2002 - 2005Established a marketing function for the companyDeveloped a telemarketing team for business developmentManaged a rebrand for the company including new website development and literature productionManaged relationships with external agencies including PR and Print
Melissa Young Skills
Melissa Young Education Details
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Digital Communication And Media/Multimedia -
Animal & Child
Frequently Asked Questions about Melissa Young
What company does Melissa Young work for?
Melissa Young works for Total Ecology
What is Melissa Young's role at the current company?
Melissa Young's current role is Assistant Ecologist.
What is Melissa Young's email address?
Melissa Young's email address is mi****@****i.co.uk
What is Melissa Young's direct phone number?
Melissa Young's direct phone number is +4479579*****
What schools did Melissa Young attend?
Melissa Young attended Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Royal Holloway, U. Of London.
What are some of Melissa Young's interests?
Melissa Young has interest in Wildlife, Environment, Digital Marketing, Herpetology, Photography.
What skills is Melissa Young known for?
Melissa Young has skills like Email Marketing, Social Media Marketing, Digital Marketing, Direct Marketing, Marketing, Online Advertising, Marketing Strategy, B2b Marketing, New Business Development, Seo, Business Development, Project Management.
Who are Melissa Young's colleagues?
Melissa Young's colleagues are Guacira Ferraz, Harriet Granville, James Barclay, Tom Jukes, Daniel Gray, Anna Temple, Michaela Tidswell.
Not the Melissa Young you were looking for?
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Melissa Young
Content Producer At Study Group | Founder Of Young Creative PressGreater Brighton And Hove Area -
Melissa Young
Bexhill1bcdtravel.com -
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