Melissa B. Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Chicago, IL, US

Partners closely with field sales, brand marketing, & eCommerce to ensure strategy and plans are put in place to deliver long-term, sustainable growth across all US Kraft Heinz brands for +30 accounts.

Chicago, IL, US

• Led team with GM mindset to drive the meat & cheese snacking business unit (8 factories, 7 product types, 100+ SKUs), leveraging strong financial acumen to deliver plan across share, volume, and profit. Manages overall.
• Set strategic vision for brand portfolio. Re-positioned P3 to communicate to younger consumers who over-index in consumption. Led focus groups and oversaw research to uncover additional insights to support initiative
• Analyzed business results and identifies risks and opportunities to ensure strategies are working and business is on-track. Championed DTV and other cost out projects to save 17 points of margin across meat snacks in 2.
• Oversaw comms (TV, social, sponsorship) and IAT. Manages a team of 2 people. Develops objectives, provides coaching, feedback, and guidance, creating personal development plans to build the marketing leaders of tomorrow
• Collaborated with multiple teams on the transition of cheese snacking to Lactalis (external company), ensuring KHC is compliant with contractual marketing obligations before sale

Chicago, IL, US

• Responsible for brand P&L’s and overall businesses. Led 5-year strategy and annual planning including drivers of distribution, base trend, innovation, advertising, pricing, merchandising, etc.
• Led strategy to maximize Claussen factory after $6MM capital install. Determined assortment to max sales and utilization. Worked with procurement, manufacturing, and sales to execute plans. Over-delivered year 1 by.
• Developed plan to improve profitability of meat snacks portfolio which included determining optimal assortment, implementing various design to value and cost out projects, and maximizing marketing spend. Presented to.
• Cancelled “Heat and Eat” launch when it was determined that changes in volumes and co-man cost structure provided no path to profitability, making a hard but right decision. Found Opps to offset $3MM gap and solution.
• Drove distribution and oversaw 360-degree marketing campaign to get Just Crack an Egg to $100MM sales in Year 3
• Managed 3 supply chains during COVID including hard allocation (pickles) and waste task force (meat snacks)

Chicago, Illinois, US

* Led the launch of Haribo Z!NG, a new sour sub-brand. Oversaw nearly 2 dozen other renovation/innovation projects across a global supply chain. Projects included graphics refresh, packaging updates, customer specific SKU’s, product formulation, expansion of the core into additional packtypes, moving SKUs to new production countries, and SKU.

Mclean, Virginia, US

*Led quarterly planning and review meetings with online retailers. Implemented customer segmentation model across accounts to de-prioritize declining accounts and grow with emerging accounts. Managed trade and shopper spend. Worked through challenging supply chain issues.*Successfully sold in new products to grow across customer base. Developed new.

Mclean, Virginia, US

*Managed and supported strategy development of US Portfolio ($4 billion), resulting in robust ambition for growth by 2020. Final Strategy was used to restructure entire organization*Developed clear and engaging strategic deployment communications*Co-led PMO (Project Mgmt) with S&OP director to inform, discuss, and gain alignment on enterprise wide.

Mclean, Virginia, US

*Developed and launched Skittles "America Mix" resulting in incremental $9 million. Successfully navigated and led team through strong, often opposing viewpoint from key stakeholders*Led NASCAR sponsorship. Collaborated with sales teams to build desirable retailer programs. Increase PR (57M+) and social media (11M+) impressions through engaging.

Chicago, Illinois, US

*Built relationships across new and existing key accounts. Deployed CRM across team to engage prospective accounts*Managed recruitment, training, and development across account team*Enhanced user experience by collaborating with product team to address functionality, usability, and overall site design*Built financial model to funding round to show actual.

Chicago, IL, US

*Budgeted and forecasted full P&L of $380 million in revenue, production, marketing, digital media, and overhead expenses.*Finance lead for two digital venture projects worth over $10 million dollars each. Partnered with VP of Digital Media to offer strategic recommendations to Board. Collaborated with university officials, FOX Digital, and internal BTN.

Chicago, IL, US

* Budgeted and forecasted BTN departments worth $38 million (consumer and affiliate marketing, digital media, production, and others). Developed supporting schedules and collaborated with departments to consistently have the smallest corporate monthly variances to forecast.*Forecasted over $100 million in ad sales revenue by modeling impressions, CPM.

Dearborn, Michigan, US

* Responsible for the annual budget of $135 million, forecast, and month end reporting* Organized and Implemented Plant Roadmaps to turn around $800K Deficit to Budget to $1.2 Million surplus within 5 months through reductions in OT, Industrial Materials, and Manpower* Supported Team with Accruals, up to $1 million, and other related Journal Entries in the.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Finance