• Responsible for evaluating clients’ business model and formulating recommendations related to business expansion.• Researching and conducting market analysis, feasibility studies, business plans and franchise structure outlines for clients seeking to grow their business.• Modeling financial statements for proposed franchise model to develop and support recommendations.• Constructing feasible and sustainable financial models for franchisors and franchisees.• Advising clients on the improvements to launch or expand their company from a financial, a strategic and operational perspective.

• Responsible for planning, executing and directing marketing strategies in six countries of Central America, such as product launch campaigns and positioning of different product categories. • Developing comprehensive marketing strategies for more than 20 new product launches within five different consumer categories, resulting in a 27% increase in revenue.• Responsible for achieving the predicted financial goals, such as revenue, demand, profitability, amount of successful activities and generation of further positive indicators in comparison to previous years, with 360° marketing plans and campaigns.• Determining the pricing strategy for new products in several countries of Central America; in order to adapt to different market environments with various purchasing powers.• Evaluating different consumer markets and consumer categories to obtain growth, sustainability, and competitive advantages by impacting on product presentation, price, special offers, and various communication channels.• Tracking the implemented marketing strategies to ensure the monthly, quarterly and annual forecasted KPIs, as well as the preparation of related performance reports and presentations for the executive management.

• Responsible for managing the procurement of goods and services for the marketing and sales categories.• Leading cross-category teams to achieve cost reduction targets by redesigning processes and the usage of different materials.• Achieving savings and sourcing objectives through negotiations with suppliers to improve the overall company profitability.• Advising marketing and sales managers concerning new supply strategies and cost reduction initiatives through innovation and value creation opportunities for purchases.

• Leading a group project to increase consecutive purchases. Including the redesign of workflows, directing the implementation process of pilot trials as well as evaluating the project success through KPIs.• Developing and coordinating new strategies to increase sales as well as to recruit new sales leaders.• Designing a new communication plan for end customers and giving support to the sales team regarding the performed changes.• Establishing and implementing the annual training plan for delivery carriers, which focused on increasing representatives’ satisfaction.• Performing the post mortem analysis of the Christmas campaign sales performance.

• Developing customized wire point of purchase (POP) displays and other 3D wire products.• Identifying the costumers’ requirements and needs, quoting the product and lead-time.• Determining the materials and different processes involved in the manufacture of the displays as well as defining the product packaging methods and materials.• Purchasing materials as well as ensuring on-time reception and guaranteeing optimization for the manufacturing department.