Melissa Caperton Email & Phone Number

Norman, OK, US

Norman, Oklahoma

• Develops cohesive communications strategies to advance major university priorities and initiatives, showcase OU’s excellence to the world, and enhance presidential thought leadership.
• Oversees executive communications for OU President Joseph Harroz Jr., including official correspondence, internal communications, talking points, speeches, video scripts, statements, and op-eds.
• Supports OU’s efforts in maintaining consistent tone and messaging across its various channels of communication.
• Provides strategic and confidential communications counsel to senior leaders and colleagues across the university.
• Maintains strong pulse on issues impacting higher education and identifies opportunities to align internal and external communications strategy, collaborating across teams to execute a multifaceted communications plan
• Provides oversight of university-wide internal communications.

• Served in an executive officer capacity, with oversight of internal and external university communications, including strategic messaging, presidential communications, crisis communications/issues management, media.
• Provided effective, strategic and confidential communications counsel to university leaders.
• Led emergency and crisis communications for the university, including issues and reputation management.

Norman, OK

• Served as a key member of the dean’s leadership team, responsible for implementing OU Law’s strategic plan of communicating to key audiences.
• Actively engaged with faculty, staff and students to develop dynamic stories and content that heightened awareness of OU Law's programs, initiatives and mission.
• Planned and implemented internal and external communication programs to effectively deliver information about OU Law's programs, events and successes to prospective students, alumni, the university and public through.
• Wrote talking points for the dean, specifically tailored to each speaking engagement. This translated to 65 sets of talking points for FY2019.
• Identified newsworthy research, activities, events and programs and marketed these stories to the press. Outcomes: positive stories about OU Law were featured in local and national media, including the ABA Journal.
• Created and implemented the “My Story Began at OU Law” campaign, which included development materials and a video featuring law students and prominent alumni.

Norman, OK

• Part of a team that planned and implemented special events for the University of Oklahoma and the Office of the President.
• Wrote talking points for the president and other university leaders.
• Wrote and distributed news releases that promoted the mission of the university.
• Reviewed publications and news releases from other OU departments, ensuring accuracy and consistency.
• Helped lead campus communicator workshops.
• Developed the department’s Business Continuity Plan.

Norman, OK

• Led the college’s communications strategy. Highlights included serving as editor of the college’s biannual magazine, administering the college’s social media and blog, and developing a communications style guide for.

Oklahoma City, Oklahoma Area

• Developed and managed communications projects for internal and external audiences. Highlights included serving as copy editor and content creator for the monthly Oklahoma Bar Journal and managing Law Day, an annual.

Oklahoma City, Oklahoma Area

• Responsible for proofing and editing all projects distributed from the company’s Oklahoma City headquarters
• Worked directly with art directors and creative director to ensure accuracy
• Maintained database of active projects

Tulsa, Oklahoma Area