Event marketing, promotions and PR company

A motorsports marketing company specializing in experiential marketing for automotive manufacturers and automotive dealerships involved in the American Le Mans and SPEED World Challenge series.•Created “Stars and Cars” turn-key, experiential promotion for auto manufacturers and dealerships. Clients included Audi and Cadillac. •Organized, managed and executed entire promotion. •Performed as emcee during promotion introducing drivers, cars and the “racing experience”.•Successfully executed 73 promotions affecting over 30,000 automotive consumers.•Designed and produced all marketing and PR materials.•Wrote and distributed press releases for all promotions. •Incorporated media coverage (tv, radio, print, internet) into most promotions. •Contracted by Audi Sport North America (motorsports division of Audi of America) to manage all marketing, promotions and PR for two Audi factory race teams. One team competed in the American Le Mans Series, the other in the SPEED World Challenge Series. (2003 – 2006)

The American Le Mans Series is the premium brand of motorsport in North America featuring high-tech, sports cars from the most prestigious automobile manufacturers in the world.•Was first Director of Promotions for the ALMS (American Le Mans Series).•Created, managed and executed all promotions in 10 North American race markets.•Developed marketing plans for each race market to increase awareness of the ALMS brand.•Created, bought and placed advertising for all 10 race markets.•Organized season finale banquet for 500 people including all food, entertainment, audio and video.

A publishing company providing motorsports news, race coverage and information from around the globe. •Sold print advertising for three motorsports magazines: NASCAR Winston Cup Scene, NASCAR Winston Cup Illustrated and On Track.•Managed 50 active accounts while continuously prospecting for more.•Represented all three publications at major racing events such as CART, IRL, NASCAR, and theAmerican Le Mans Series.•Increased sales by 37% in one year.

A $14 million retail automobile dealership representing five import franchises in all areas of sales, service and parts.•Assisted in all aspects of running an automobile dealership.•Recruited, hired, and trained personnel including salespeople, service managers, service writers, parts counter people, receptionists and lot managers.•Implemented customer satisfaction/retention procedure for all departments. •Organized promotional events independently and with manufacturers. •Designed and launched new advertising campaigns.•Created and produced all collateral pieces for marketing and PR initiatives.•Coordinated service/parts mailers for entire operation.•Managed 7 technicians and operated service facility in Aspen for 10 months. Increased gross profit by a 15% average over several months running, mainly through improved customer retention.

One of a group of ten privately owned radio broadcasting stations.•Sold radio and direct mail advertising.•Developed multi-media marketing plans.•Created and organized promotional events for clients.•Wrote and co-produced commercials.•Designed direct mail advertising layouts.•Recognized for most new account sales in December and January.

Amateur vintage and historical auto racing association.•Assisted Board of Directors in coordinating vintage racing events in the Midwest.•Recruited sponsorship for individual events.•Organized driver registration for all races.•Set-up and maintained database for 300 members. •Planned annual dinner and awards ceremony for 500 people.

Importer and manufacturer of custom picture frame moulding.•Responsible for contact and maintenance of 175 retail store and art gallery accounts in four states.•Prospected and established new accounts.•Attended numerous trade shows.•Increased percentage of territorial sales by 23% annually.•Identified and developed one of the largest distributors in the country.

A special events and motorsports marketing company.•Sold, promoted and organized a wide variety of special events, including corporate and individual accounts. •Assisted in planning 1990 calendar of events for the Montefiori Estate in Lemont, Illinois.•Organized annual Chicago Historic Races at Road America in Elkhart Lake, Wisconsin.