Melissa Cranston Ortega Email and Phone Number

I lead Accordion's Commercial Operations function, providing strategy and execution guidance for commercial activities. My team is responsible for GTM strategy, account planning, client feedback, sales reporting, and business development training. I act as thought partner to the Chief Commercial Officer, helping design programs to maximize our commercial efforts.

I oversee strategic and growth initiatives for BDO's Management Consulting practice, serving as Chief of Staff for the practice leader. I focus on developing business strategy which includes: setting the practice's KPI goals, creating a talent/succession planning strategy, as well as go-to-market planning. I have extensive experience developing and rolling out innovative offerings and cross-firm solutions. Additionally, I lead a multi-faceted practice operations team focused on delivering value to the business in the areas of finance/projects, compliance, data analytics, and human capital operations.

I serve as the Chief Revenue Officer for BDO’s Management Advisory Services (MAS) business, overseeing revenue generation activities. My areas of concentration include business strategy, organic growth, go to market planning, cross-selling, account penetration, and development of offerings/solutions. I collaborate with advisory leadership, business development, industry, third-party vendors and marketing to advance MAS' growth objectives.

As the national marketing leader for the management consulting and digital businesses within BDO, I worked with firm leadership on marketing strategy and go-to-market execution, identified optimal external and internal channels to market, and led a talented marketing team which generated over $2.5M in incremental revenue for the business per year.

As the national marketing lead for the Technology and Business Transformation Services (TBTS) practice, I worked with TBTS leadership on the development of their go-to-market approach and execution of key priorities including:- marketing strategy and budget focused on priority areas/solutions- content/editorial calendar aligned around buyer needs- cross-selling strategy with broader Advisory practice, and across the firm - major national sponsorshipsAreas of focus for TBTS include:- Management Consulting/Advisory- Technology Advisory/Implementation- Digital Transformation Services and Data Analytics- Cybersecurity and Data Privacy

I served as the marketing leader for assigned initiatives, working with leadership to define the strategic marketing plan, and manage the development of events/sponsorships, content and account targeting. I also helped oversee the development of the post-mortem client interview program, which included interviewing clients, crafting reports, analyzing trends and communicating with the highest levels of firm leadership.Additionally I became chief of staff to the vice chairman, assuming a practice director role, where I provided direction on long-term and short-term business planning, internal communications, identification of new offerings/solutions, account planning, pipeline management, revenue analysis and strategic support.

I was the lead events marketing strategist, creating memorable and innovative customer experiences to enhance the company’s brand. My responsibilities included identifying the appropriate target audience, establishing a budget, getting stakeholder approval and providing full-cycle management for a variety of campaigns. I have extensive experience managing multi-faceted conferences, sponsorships, client seminars, dinners, receptions and other programs.

I provided comprehensive business development and marketing support for assigned Transactional practice areas including M&A/Private Equity, Venture Capital, Capital Markets, Tax and Energy/Environmental. I crafted RFP and RFI responses, worked with partners on pitches and presentation materials, oversaw the submission of survey data to legal directories, helped draft business plans and assisted with PR. I also served as the marketing liaison for the NY office and was responsible for marketing, event planning and business development support.

I was the research analyst assigned to the the Chief Communications Officer and Chief Legal/Compliance Officer practices. I assisted with interviewing C-level candidates for positions at Fortune 500 companies, provided research and competitive analysis, and executed business development initiatives including preparing the executive team for pitch meetings, crafting presentation materials and assisting with event/meeting planning.

I designed and ran pre-sale exhibitions, interacted heavily with clients, and provided bidding support during live auctions.

I provided recruiting support for attorney candidates (both partners and associates), assisted with event planning and other special projects.