https://www.hyggestellenbosch.com/

- Product/eCommerce listings: Briefing on how to optimise their listing images, product messaging and all eCommerce design to maximise conversion, including brief writing and creative feedback/management, precise direction on imagery, crafting copy and branding design and aesthetics.- On and Off Amazon Campaigns: Static display and video across Amazon, Facebook, Google Ads, Instagram, PR and email marketing.- Social Campaigns: Manage 5 social media accounts, increase followers, drive engagement and manage promotional campaigns (e.g. new product launches, seasonal moments, reactive campaigns).- Rebranding: Key player in the rebranding of Essential Values and Simple Shine.- Content Production: Write, develop, edit and produce visual marketing collateral for new products & campaigns - responsible for managing the production of agreed videos and photography content, from pre-production, to production and post-production, as well effective storage and database management and ensuring all images align with brand messaging, compliance and standards.- Influencer Marketing: Manage campaigns, finding and recruiting influencers, managing campaigns and reporting on metrics- Research and Insights gathering: Listing and product optimization, customer & review research, purchase drivers, pain points and competitor analysis, extracting key insights that shape the messaging and campaigns.- Create brand decks for all the brands within my portfolio.

Management of PR and consumer relations on behalf of clientsStrategic campaign planningStrategic and tactical PRMedia and public events for clientsMedia and influencer relations/liasonCrisis resolution and managementPR Campaigns for clientsSocial media management with influencersCompany development ie assistance with website, newsletter & social mediaClient relations, presenting and cost estimationsGraphic Design - redo company website: https://www.redcarpetcreative.co.za/Reference :: Jade Allen - Managing Director (082 552 4093)

Instagram planning & managementGraphic Design included website design (https://www.etenhealthbar.com/), employee branding, business cards, marketing signs and menus.Reference :: Carmen Moller - Owner (082 333 7658)

Instagram & Facebook Social Media planning & managementGraphic Design included vehicle wrap, business cards, email signatures, factory signs, website updates, wallpapers, brochures, etc.Virtual video factory tour film and editReference :: Henk Crous - Managing Director (083 284 6413)

Farmer’s Market Box header banners,recipes, fresh tips & supplier blog updates on ShopifyIGTV video editing of “UCOOK bakes with Emma”Reference :: Steph Spowart - Graphic Designer (078 619 3222)

LinkedIn & Facebook Social Media planning & managementMonthly newsletters utilizing MailchimpReference :: Philip Le Roux - Managing Director (082 874 8800)

I was recruited by the Senior Public Relations manager to freelance at Primedia working mainly on the KFM & Cape Talk brands for two months.My role was to conduct all relevant PR collateral leading up to the annual Huawei KDay festivalOn the day of Huawei KDay I was in charge of all media & artist interviews across all platformsI also assisted in all PR for KFM & Cape Talk brands

Taught English as a foreign language at a private Thai School South of Bangkok.Conducted lessons encompassing a range of skill building activities in the four areas of language learning; speaking, writing, reading and listening.o Taught ages 4 -11 years old.o Contributed constructive feedback to program structure andmanagement procedures.o Assisted in organizing extracurricular opportunities such as Englishplays and English-oriented camps.o Evaluated students monthly via academic reports.

My growth at Press Room has been exponential. I started out as an Intern inthe company in September 2015; within 2 months I got offered the job as anAccount Assistant and in May 2016 I was promoted to Junior Accountmanager, whilst also acting as executive assistant on various other brands.I’ve been extremely fortunate to be working on some of South Africa’sbiggest global Fashion Brands;Luxottica (Ray-Ban, Vogue, Prada, Dolce & Gabbana, Persol & Mui Mui)HavaianasUnder ArmourH&M (events/launches)SkullcandyHappy SocksBillabongBirkenstockJets by Jessica AllenSunglass Hut (events/launches)Oakley eyewearCrocsStanceVon ZipperDot DashElementOgioNeffQueueSissy BoyI have been a crucial part in all things PR related for the brands from writingPress Releases, curating events, product placement, localizing and creatingnew campaigns, product showcases and ensuring product representationwithin South Africa’s media.During my time at Press Room, I have built strong and credible relationshipswith South Africa’s key media, from Magazine Editors, to TV Presenters,Bloggers and celebrities, leaving me with a vast network of contacts.My role also included working on budgets for clients, monthly retainercalculations, campaign estimating and invoicing.I’ve also been imparting my skills to all of our clients as an in-house graphicdesigner from designing launch invites to social media posts and acollaborative artwork of all of our brands that gets sent to media everymonth.I’ve also been in charge of updating, editing and evolving our website.I was also a crucial part to our brands’ social media strategies as well asPress Room’s social media maintenance.

Did a 3-week internship at Glamour magazine, my responsibilities included:Writing online articles such as; style diaries, book reviews, global gossip, etc.Post and time social media postsCreate and run online competitions on WordpressSource for fashion briefsStylingOffice organizing