- Launched internal communications campaign to announce a $711 million health system expansion project to 12,000 Mount Carmel employees, physicians and volunteers- Developed and launched web and mobile communications solutions, including a mobile application to support in-network referrals and facilitate provider-to-provider communication among 2,500 Mount Carmel providers; a care management portal to facilitate patient outreach and quality reporting among 1,800 clinically integrated providers; a manager portal to provide leaders with tools and resources to effectively manage and engage staff- Consulted with internal clients to develop and execute strategic communications plans that engaged staff and supported organizational strategy- Built and implemented effective guidelines to ensure strategic, prioritized use of internal communications channels - Implemented new internal communications software to create branded email communications, analyze email performance and optimize content- Created and distributed internal communication pieces, including newsletters, memos, intranet articles, FAQs, talking points, meeting presentations and other collateral- Managed, prioritized and optimized content for health system intranet - Planned and executed large-scale internal events - Served as on-call contact for media inquiries and issue management

- Launched marketing campaign for 12-county Medicare Advantage plan service-area expansion, tripling year-over-year sales leads and achieving record new member enrollment- Managed marketing compliance for two Medicare Advantage contracts according to guidelines set by the Centers for Medicare & Medicaid Services (CMS) - Directed redesign of MediGold.com, which increased traffic to key web pages by more than 60% and improved site engagement by 25%- Developed dynamic marketing campaigns to generate qualified sales leads through direct mail, television, newspaper and digital advertisements - Responsible for $500,000 marketing and member communication budget- Conducted targeted media buys for television, newspaper and digital advertising- Developed member enrollment materials, including provider directories, formularies, Annual Notice of Change (ANOC) and Evidence of Coverage (EOC) documents- Managed content and branding updates for MediGold.com- Responsible for leading and managing marketing coordinator

- Coordinated custom online survey projects for large retail clients, which tested effectiveness of advertising concepts and gained insight into purchasing behavior- Programmed surveys on multiple platforms, analyzed survey data and prepared executive summaries of survey results- Managed client relationships and created statements of work for client projectsDrafted news releases to promote syndicated survey data

- Conducted research and strategic planning for seasonal in-store merchandise campaigns and grand opening events - Managed deadlines and status of team projects- Managed client relationships and created estimates for client projects- Coordinated production of children’s menu/activity books and corresponding website updates for Bob Evans Restaurants - Coordinated production of free-standing inserts and sports sponsorship advertisements for Bob Evans Foods