Melissa Randolph Email & Phone Number

• Created and managed detailed marketing tactical plans, campaigns, andbudgets to amplify all 7 brands and grow audiences for each live event.
• Achieved revenue goals for all live events; measured the impact ofimplemented tactics and changed campaign strategy as necessary.
• Ensured all new marketing deliverables are tested and current ones areexecuted. Campaigns include AdRoll, Omeda personalization, callcampaigns, email blasts, marketing partnerships, social media, and SEM.
• Managed recruitment process for paid conferences and events and hitrevenue goals for seven live events.
• Developed enduring online activity promotion and strategies to supportincreased engagement.
• Created copy & guided creatives for all marketing collateral to ensure thatpositioning and branding are relevant to target audiences.

• Oversaw and constructed all company marketing efforts.
• Built, developed, and maintained lead lists.
• Collaborated with outsourced firms and managed all digital and direct-mailmarketing efforts.
• Established and maintained marketing strategy and tactics.
• Tracked and reported on weekly Key Performance Indicators.
• Managed all company social media marketing.

• Created and managed detailed marketing tactical plans, campaigns, andbudgets to amplify Healthcare brands and grow audiences for live events.
• Ensured all marketing deliverables are executed according to plans andtimelines. Campaigns include direct mail, email blasts, internal andexternal advertising (print and digital), marketing partnerships, socialmedia.
• Managed recruitment process for paying and non-paid conferences andevents.
• Developed enduring online activity promotion, strategy to supportincreased engagement.
• Created copy for all marketing collateral to ensure that positioning andbranding are relevant to target audiences.
• Tracked and provided weekly reports on current registration metrics andother campaign results.

Cranbury, New Jersey, United States

- Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live events- Work directly with franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and live events- Ensure that all marketing deliverables are executed according to.

Warren, New Jersey

Started as the Marketing Coordinator taking initiative and ownership of event and tradeshow coordination on a national and international level. Developed marketing assets and online portals for marketing orders for the sales team. Utilized CRM for event and budget tracking and creating eblasts. Trained the team on communications and social media. Promoted.

Warren, New Jersey

Parsippany. NJ

Specialized in social media marketing, running all company social media sites. Designed marketing for displays and put together display sets that would be used in the television show: Superstore. Helped prepare for major gift shows by helping put together and ship out all products and displays as well as preparing marketing and merchandising displays for.

Scarborough, Maine & New York City, New York

Product Organization and resetting the New England Showroom. Completed file organization of the company and kept track of inventory. Traveled from Maine to New York City making sure products were properly represented in company’s showroom space. Organized and sent out textile samples to buyers. Went out to market by visiting customer stores and gathering.

Bachelor'S Degree, Communications, Global And International Studies

Activities and Societies: Rutgers University Cheerleader

Business Administration, International Business, 4.0 Gpa

Activities and Societies: Competitive cheerleading Phi Theta Kappa Honors Society