Melissa Randolph Email & Phone Number

• Created and managed detailed marketing tactical plans, campaigns, andbudgets to amplify all 7 brands and grow audiences for each live event.• Achieved revenue goals for all live events; measured the impact ofimplemented tactics and changed campaign strategy as necessary.• Ensured all new marketing deliverables are tested and current ones areexecuted. Campaigns include AdRoll, Omeda personalization, callcampaigns, email blasts, marketing partnerships, social media, and SEM.• Managed recruitment process for paid conferences and events and hitrevenue goals for seven live events.• Developed enduring online activity promotion and strategies to supportincreased engagement.• Created copy & guided creatives for all marketing collateral to ensure thatpositioning and branding are relevant to target audiences.• Tracked and provided weekly reports on current registration metrics, KPIs,and other marketing campaign results.• Developed audiences to bring in new contacts, nurture current contacts, andre-engage contacts that have not engaged over time.• Generated sales-qualified leads (SQLs) for sales team, in addition todeveloping assets like sales sheets, media kits and post-show reports.

• Oversaw and constructed all company marketing efforts.• Built, developed, and maintained lead lists.• Collaborated with outsourced firms and managed all digital and direct-mailmarketing efforts.• Established and maintained marketing strategy and tactics.• Tracked and reported on weekly Key Performance Indicators.• Managed all company social media marketing.• Directed all events, trade shows, and webinars.

• Created and managed detailed marketing tactical plans, campaigns, andbudgets to amplify Healthcare brands and grow audiences for live events.• Ensured all marketing deliverables are executed according to plans andtimelines. Campaigns include direct mail, email blasts, internal andexternal advertising (print and digital), marketing partnerships, socialmedia, and SEM.• Managed recruitment process for paying and non-paid conferences andevents.• Developed enduring online activity promotion, strategy to supportincreased engagement.• Created copy for all marketing collateral to ensure that positioning andbranding are relevant to target audiences.• Tracked and provided weekly reports on current registration metrics andother campaign results.• Managed digital marketing strategy/SEM used to promote programs.

Cranbury, New Jersey, United States

- Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live events- Work directly with franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and live events- Ensure that all marketing deliverables are executed according to marketing plans and timelines.- Manage and plan campaigns, which include: direct mail, email blasts, internal and external advertising (print and digital), marketing partnerships, telemarketing, social media and SEM- Manage the attendee invitation/recruitment process for paying and non-paid conferences and events- Develop enduring and online activity promotion, strategy to support increased engagement- Create copy for all marketing collateral to ensure that positioning and branding are relevant to target audiences- Develop and manage marketing budgets- Track and provide weekly reports on current registration metrics and other marketing campaign results- Manage the digital marketing strategy/SEM used to promote programs- Create and manage marketing team social media calendars for relevant franchises- Create and distribute marketing summary reports

Warren, New Jersey

Started as the Marketing Coordinator taking initiative and ownership of event and tradeshow coordination on a national and international level. Developed marketing assets and online portals for marketing orders for the sales team. Utilized CRM for event and budget tracking and creating eblasts. Trained the team on communications and social media. Promoted to Associate Marketing manager where I owned the projects of marketing asset creation, key opinion leader and ambassador program management, social media content creation, partner marketing, media and advertising, and branding. Worked closely with headquarters in Denmark on developing budgets and marketing plans on a yearly basis.

Warren, New Jersey

Parsippany. Nj

Specialized in social media marketing, running all company social media sites. Designed marketing for displays and put together display sets that would be used in the television show: Superstore. Helped prepare for major gift shows by helping put together and ship out all products and displays as well as preparing marketing and merchandising displays for the shows. Planned and worked on photoshoots for catalogs and social media posts and did the merchandising for the photoshoots and social media.

Scarborough, Maine & New York City, New York

Product Organization and resetting the New England Showroom. Completed file organization of the company and kept track of inventory. Traveled from Maine to New York City making sure products were properly represented in company’s showroom space. Organized and sent out textile samples to buyers. Went out to market by visiting customer stores and gathering competitive product information to put into presentations for sales meetings. Helped the President of this multi-million-dollar international company prepare for sales meetings with potential buyers. Worked on customer presentations for multi-million dollar sales meetings. Prepared product information spreadsheets while assisting in building product quote sheets. Created standardized .com spec sheets to upload to .com customers (impacting sales by 18% over a 6-week period).

Bachelor'S Degree, Communications, Global And International Studies

Activities and Societies: Rutgers University Cheerleader

Business Administration, International Business, 4.0 Gpa

Activities and Societies: Competitive cheerleading Phi Theta Kappa Honors Society