Melissa Deluca Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Boston, Massachusetts, United States

-Implemented new verticalized B2B messaging across all channels-Owned messaging strategy and voice standards to drive brand evolution and consistency-Concepted social media strategy initiatives with brand manager to increase followership and engagement-Managed copywriting team of three writers and supported creative director in leading overall creative team

-Concepted first brand campaign ad for CTV and YouTube which drove a 40% lift in homepage site visits and higher lifetime value -Concepted, edited and wrote new content strategy for emails, which drove click-through rate lifts of 11%+-Developed copy strategy and wrote copy for Joss & Main’s debut physical retail stores-Developed new brand tagline and brand positioning for Joss & Main, driving brand consistency across multiple channels-Managed team of four copywriters and… Show more -Concepted first brand campaign ad for CTV and YouTube which drove a 40% lift in homepage site visits and higher lifetime value -Concepted, edited and wrote new content strategy for emails, which drove click-through rate lifts of 11%+-Developed copy strategy and wrote copy for Joss & Main’s debut physical retail stores-Developed new brand tagline and brand positioning for Joss & Main, driving brand consistency across multiple channels-Managed team of four copywriters and supported creative director in leading overall creative team-Drove culture as chair of NYC Wayfairians, creating quarterly local team events Show less

New York, New York, United States

-Created brand voice and copy for luxury clients across beauty (Aveda), real estate (Waterline Square) and hospitality (Gurney’s Resorts and more), plus helped develop successful pitch decks and won new business.-Concepted and wrote debut website for Aspen Street Lodge, a luxury hospitality brand, by developing brand voice and content, in tandem with the design team.-Concepted digital content strategy for Aveda’s global three-month campaigns and wrote copy.-Consistently developed… Show more -Created brand voice and copy for luxury clients across beauty (Aveda), real estate (Waterline Square) and hospitality (Gurney’s Resorts and more), plus helped develop successful pitch decks and won new business.-Concepted and wrote debut website for Aspen Street Lodge, a luxury hospitality brand, by developing brand voice and content, in tandem with the design team.-Concepted digital content strategy for Aveda’s global three-month campaigns and wrote copy.-Consistently developed (and juggled) engaging content across style guides for multiple clients.-Managed and mentored two copywriters, building their writing and conceptual skills. Show less

-Created and implemented new content plans at CLEAN, elevating open rates and click-through rates respectively for email and blog-Implemented a new brief process and wrote emails, landing pages, blog articles and social media copy

Mahwah, Nj

-Oversaw and wrote email, site, paid media, print, store signage, and social, plus owned content strategy, calendar, and process development.-Pitched marketing campaigns that projected a new voice and utilized SEO for blog and site content.-Assigned writing to junior and senior copywriters; developed their critical thinking and writing skills.

Greater New York City Area

-Owned evergreen content calendar and strategy, storytelling and editorial partnerships -Concepted and wrote copy across site, email, social, print, paid media and press-Grew IG followership by 604% in 4 months (March- July 2018, from 146 to 5k+ followers)-Launched brand’s 1st micro-influencer program, managed social media and paid social assets-Managed two creative department interns to grow their skills across social media and marketing

Greater New York City Area

· Oversaw and wrote all copy for brand, including editorial stories for emails and the site to increase open rates and AOV respectively.·Concepted new style-focused brand voice for Spring ’17 ecomm relaunch; wrote all new copy· Developed the GTM calendar to drive overall campaign messaging in accordance with marketing objectives and current fashion trends. · Owned social media program & created new social strategy that increased rate of IG followership 147% in 4 mo (Dec 2016 – April… Show more · Oversaw and wrote all copy for brand, including editorial stories for emails and the site to increase open rates and AOV respectively.·Concepted new style-focused brand voice for Spring ’17 ecomm relaunch; wrote all new copy· Developed the GTM calendar to drive overall campaign messaging in accordance with marketing objectives and current fashion trends. · Owned social media program & created new social strategy that increased rate of IG followership 147% in 4 mo (Dec 2016 – April 2017) Show less

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Cellular South Account