(Formerly Time Inc. - acquired by Meredith in January 2018.)Led a global team of 25 marketers and 9 analysts responsible for generating +$180M in annual revenue from 4.4M Renewal subscriptions along with 300K New Donor and Cross Sell subscriptions at a high marginal efficiency across 16 Domestic Time Inc. brands.• Optimized the customer lifecycle experience through targeted, thoughtful and modern marketing communications across every consumer touchpoint in both print and digital channels.• Oversaw $24M marketing budget and all marketing to active magazine subscribers; develop strategies and marketing plans to optimize renewal, gift and cross-sell sales across mail, email, online and print efforts.• Delivered detailed campaign assumptions for yearly budget and quarterly reforecasts• Held YOY subscription renewal rates steady, while print industry saw overall declines.• Developed personalized CRM based email journeys for active subscribers to drive subscription renewals, product cross-sells and brand engagement using Salesforce Marketing Cloud platform.• Played a key role as senior strategy lead on transition of retention marketing segmentation to Salesforce Marketing Cloud - modernized capabilities and implemented highly targeted personalization data strategies, partnered with Salesforce, Data, Fulfillment and IT teams.• Partnered with Data team to build models to best optimize customer experience and manage costs: Pricing Sensitivity, Online Propensity, Low/High Intent, Best Products (targeted cross sell opportunities based on past behavior).• Collaborated with major consulting firms to implement strategic marketing initiatives (McKinsey, BGC, Bain).

Led a team of 12 marketers responsible for all customer retention activities (renewals, billing, gift and cross sell) for 8 high profile brands including PEOPLE, Real Simple, Southern Living and Food & Wine• Responsible for all active customer marketing, ($33.5M marketing budget) creative development, analytics, response and revenue forecasting, P&Ls and Lifetime Value across online and offline channels• Marketing lead for company-wide transition from CheetahMail ESP to Salesforce Marketing Cloud launching Journey Builder, Audience Builder and Automation Studio

Led a team of 8 marketers responsible for overseeing acquisition and retention activities of subscribers for PEOPLE and PEOPLE StyleWatch across online and offline channels (mail, email, online and print)• Managed +$30MM in marketing expense, driving +$130MM in circulation net revenue posting year over year net subscription gains across all sources of business• Develop and execute marketing plans to build loyalty, drive brand engagement and attract and retain subscribers; analyze results and report findings and marketing recommendations to mgmt• Strategic creative lead - developed branding guidelines and creative briefs for both internal and external creative agencies, developed aggressive A/B/C testing plans and analyzed performance• Deliver on key performance metrics including P&L responsibility, budgeting and forecasting• Launched and led the marketing and execution for new loyalty program featuring subscriber-only content and exclusive “treat of the week” partner benefits (free gift, discounts, “fast 50”, sweeps, etc.); Marketed program across all consumer touch points, print and digital

Managed direct to consumer multi-channel marketing retention strategy for the PEOPLE Group ($15MM marketing budget) and Sports Illustrated ($7MM marketing budget), including overall Renewal subscription P&L management• Charged with delivering optimized renewal and payment rates and meeting divisional revenue goals.• Drove renewal rate improvements of 5-10% across various segments through price and creative testing.• Oversaw entire creative development process to ensure highly responsive, cost effective campaigns. • Re-vamped email newsletter program improving open rates by 25% and clicks by 66% by providing targeted content and relevant messaging.

Managed customer service website functionality enhancements across 20+ Time Inc. brands and led subscription acquisition inbound telemarketing business for News & Entertainment brands across all marketing channels (TV, Print, Digital), partnering with internal and outsourced call center operations.

Managed Direct Response TV and radio marketing channels & operational functions: created media schedules, analyzed TV spot performance, prepared weekly performance reports and yearly executive-level source recap reports, oversaw fulfillment and inbound telemarketing vendors.