Melissa Dodds Email & Phone Number

Annapolis, Md, Us

Arlington, Virginia, United States

Mclean, Virginia

Provide custom, pre- and paid, post-sales analysis support to communicate the value of Equifax services to clients through an in-depth understanding of the contracted services utilizing DDM (Data-Driven Marketing) including wealth measures, market indicators, credit indicators, behavioral/market research survey data, consumer segmentation tools, etc. Present analysis methodology, findings and recommendations to internal teams and external clients that has directly lead to the acquisition of 5+ new member contributors, and over $800M in revenue growth.Effectively manipulate data in Excel, PowerPoint, and SQL to draw out relevant observations and recommendations to drive our clients' marketing initiatives.Lead internal analysis projects to arrive at conclusive results to product and data-related questions.Provide consulting support to clients as they work towards implementing new services/productsEngage internal groups such as Sales, Client Services, Data Operations, Product Management, Customer Fulfillment to ensure smooth workflow processes.Contributor in the development of materials/tools/visuals to assist with the automation of standardized analysis or other related output.Responsible for tracking and managing the project pipeline for analysis requests fulfilled by the IXI Services division of Data Driven Marketing, as well as managing client deliverables. Expert in requirements gathering and managing projects/pipelines utilizing tools like JIRA and MS SharePoint. Also collaborated in the implementation of this newly created role and identified business needs in designing and integrating the business processes through which my position functions within the DDM data fulfillment group. Major contributor in business process design, internal stakeholder communication, and defining role scope and continuously work on expanding and refining the scope of the role to address the current business needs, strategies and opportunities to create value.

Mclean, Virginia

Led client fulfillment process, from initial data testing to final product(s) delivery, for top banking firmsCollaborated with Product Management to prioritize product backlogs, provide client feedback, and understand release planning in order to mold abstract requirements into strategic business user storiesDesigned a service model for mid-tier banks that focuses on building IXI’s Network and adding a minimum of $250,000 in new business opportunitiesBuilt a robust, custom market application using Excel and Sharepoint to help regional managers better assess their branch territory's firm vs. market performance as well as optimize cross- sell opportunities and channel management strategies including large retail banks (i.e. CitiBank)Led a cross-functional team in incorporating new data enhancements to a multitude of Invitation-to-Apply campaigns while solving financial challenges for investment and advisory groups, increasing conversion by over 500%Aligned with appropriate sales team members to gather requirements for solutions and assists with the development of proposals and statements of work that include project plans, resource requirements, and cost estimatesProvided initial implementation planning support and collaborates with the Professional Services team, Account Management and Engagement Management for seamless implementationCreated Proof of Concept deliverables using client/third party data and test scenarios to validate feasibility of solutions for both pre-sales demonstrations and ongoing projects

Bethesda, Md

Develop and execute marketing plans including print ads and signature events. Proactively engage with clients to identify and interpret their styling needs. Proven track record of building loyal clientele list from scratch, exceeding sales targets, and maintaining excellent customer knowledge. Obtain new business opportunities via referrals, social media and personal networking. ♦ Developed book of business of 250+ high-net worth clients from scratch.♦ Built strong customer relationships to increase repeat business by 55% of sales within one year. ♦ Piloted corporate-wide initiatives to drive business and increase availability of products to customers.♦ Strong knowledge and utilization of digital sale practices involving emails, text messages, images, and look books.♦ Successfully built, maintained and retained profitable strong business relationships with clients.♦ Maximized use of email marketing, referrals, social media, and personal networking to source and obtain new business opportunities. ♦ Utilized in-depth industry knowledge, latest trends and evolving business priorities to consistently grow company sales.

Mclean, Va

Regional Vendor Merchandising Coordinator♦ Collaborate with corporate buying office, vendors, and regional stores in driving sales of designer brands.♦ Prepare and present sales reports identifying top performing brands, strategies and leading indicators.♦ Interact with customers, collecting positive and negative feedback, and reporting results to corporate management and vendors.♦ Oversee the condition of brands' floor space in store and ensure proper maintenance for optimum customer appeal.♦ Supervised associates working in two Macy's stores on product displays, effective customer service, and sales techniques.♦ Assisted store management in driving sales growth and achieving maximum efficiency of the selling floor process.♦ Ensured quality, customer service, health and safety standards were met; resolve safety, legal and security issues.♦ Instructed staff on appropriately handling difficult and complicated sales.♦ Examined merchandise to verify that it was correctly priced and displayed.♦ Ran markdown reports, managed store replenishment and analyzed buying reports.♦ Assembled promotional displays, including quarter and full-size point of purchase displays.♦ Conferred with store managers to obtain information about customer needs and preferences.♦ Monitored and analyzed sales records and consumer purchasing trends.♦ Established strong vendor relationships to maintain and support the business.

Jacksonville, Florida

• Developed business cases for new products. Partner with Research & Development, Sales & Marketing, and Operations to ensure full organizational alignment.• Proactively executed business plan process for Global Strategic Marketing, including timelines, collaboration points, templates and pressure testing of sales forecasts based on historical trends and brand marketing investments.• Drove 2013-2014 spherical contact lens business sales of $2.3 billion and lead share growth by analyzing share of voice, share of market, customer feedback, historical trends, valuation of marketing programs and strategic initiatives.

Jacksonville, Fl

• Influenced business partners to optimize Gross Profit through manufacturing sourcing, brand/volume/mix, and packaging strategies through ownership of $600 million manufacturing budget for ACUVUE® Contact Lenses.• Developed and managed $165 million capital budget, including leading business cases for new requests, ultimately resulting in purchase of 4 new manufacturing lines.• Successfully co-led the Medical Devices & Diagnostics Supply Chain reorganization initiative and personally identified appropriate allocation of resources between the new corporate entity and franchise.• Proactively initiated $500 million useful life analysis on Vision Care’s Property, Plant, & Equipment resulting in policy review by J&J Corporate Controller and ultimately a change in J&J’s worldwide accounting procedures. • Supervised Associate Financial Analyst. Developed work plans, weekly progress reports, quarterly performance reviews. Created robust goals and objectives to ensure success.

Jacksonville, Fl

• Initiated finance involvement in Global Demand Planning reviews to improve accuracy of analyzing, forecasting, and validating $200 million Worldwide Inventory for Vision Care, including inventory reserves. Process enhanced forecasting of current assets on Balance Sheet and Profit & Loss fiscal year impact to result in optimal business decisions.• Led initiative to standardize accounting processes across sector and implemented best practices for inventory accounting. Streamlined full absorption and inventory revaluation processes, resulting in a significant reduction in workload and savings of 30 hours per month in close responsibilities.• Spearheaded SOX Inventory Cycle. Provided leadership in running point for supply chain in Q3 2011 Corporate Internal Audit resulting in a very favorable audit report.

Jacksonville, Florida & Fort Washington, Pa

Program consisting of financial rotations completed in Operations, Sales & Marketing, and Supply Chain at two J&J operating companies in both the Medical Devices & Diagnostics (MD&D) and Consumer Products sectors. • Provided Financial Support and Leadership to the Operations team for VIACTIV®, LACTAID®, and BENECOL® product lines, including support for new products. Member of Sales, Operations and Planning team. Quantified and validated all cost improvement projects. Provided financial leadership on two manufacturing site relocations, resulting in optimal site selection and minimized brand gross profit erosion by 15 points.• Optimized $100 million Brand Marketing Expense budget to ensure efficient return on investment levels and impact on sales.• Created the first Customer Profit & Loss Statement, reviewed with CFO and Sales Strategy VP, engineered to highlight sales, allowances, returns, trade spend, and Cost of Goods Sold along with providing key insights to customer profitability drivers such as product mix. Assisted new CFO in deciding funding strategy for our dollar class customers. • Researched and analyzed major competitor. Educated Vision Care on competitive threat and recommended actions. Ultimately led the decision to launch a “mass market” lens in key regions.