Melissa Dodds Email & Phone Number

Annapolis, MD, US

Arlington, Virginia, United States

Mclean, Virginia

Provide custom, pre- and paid, post-sales analysis support to communicate the value of Equifax services to clients through an in-depth understanding of the contracted services utilizing DDM (Data-Driven Marketing) including wealth measures, market indicators, credit indicators, behavioral/market research survey data, consumer segmentation tools, etc..

Mclean, Virginia

Led client fulfillment process, from initial data testing to final product(s) delivery, for top banking firmsCollaborated with Product Management to prioritize product backlogs, provide client feedback, and understand release planning in order to mold abstract requirements into strategic business user storiesDesigned a service model for mid-tier banks that.

Bethesda, MD

Develop and execute marketing plans including print ads and signature events. Proactively engage with clients to identify and interpret their styling needs. Proven track record of building loyal clientele list from scratch, exceeding sales targets, and maintaining excellent customer knowledge. Obtain new business opportunities via referrals, social media.

Mclean, VA

Regional Vendor Merchandising Coordinator♦ Collaborate with corporate buying office, vendors, and regional stores in driving sales of designer brands.♦ Prepare and present sales reports identifying top performing brands, strategies and leading indicators.♦ Interact with customers, collecting positive and negative feedback, and reporting results to.

Jacksonville, Florida

• Developed business cases for new products. Partner with Research & Development, Sales & Marketing, and Operations to ensure full organizational alignment.
• Proactively executed business plan process for Global Strategic Marketing, including timelines, collaboration points, templates and pressure testing of sales forecasts based on historical trends and brand marketing.
• Drove 2013-2014 spherical contact lens business sales of $2.3 billion and lead share growth by analyzing share of voice, share of market, customer feedback, historical trends, valuation of marketing programs and.

Jacksonville, FL

• Influenced business partners to optimize Gross Profit through manufacturing sourcing, brand/volume/mix, and packaging strategies through ownership of $600 million manufacturing budget for ACUVUE® Contact Lenses.
• Developed and managed $165 million capital budget, including leading business cases for new requests, ultimately resulting in purchase of 4 new manufacturing lines.
• Successfully co-led the Medical Devices & Diagnostics Supply Chain reorganization initiative and personally identified appropriate allocation of resources between the new corporate entity and franchise.
• Proactively initiated $500 million useful life analysis on Vision Care’s Property, Plant, & Equipment resulting in policy review by J&J Corporate Controller and ultimately a change in J&J’s worldwide accounting.
• Supervised Associate Financial Analyst. Developed work plans, weekly progress reports, quarterly performance reviews. Created robust goals and objectives to ensure success.

Jacksonville, FL

• Initiated finance involvement in Global Demand Planning reviews to improve accuracy of analyzing, forecasting, and validating $200 million Worldwide Inventory for Vision Care, including inventory reserves. Process.
• Led initiative to standardize accounting processes across sector and implemented best practices for inventory accounting. Streamlined full absorption and inventory revaluation processes, resulting in a significant.
• Spearheaded SOX Inventory Cycle. Provided leadership in running point for supply chain in Q3 2011 Corporate Internal Audit resulting in a very favorable audit report.

Jacksonville, Florida & Fort Washington, PA

• Program consisting of financial rotations completed in Operations, Sales & Marketing, and Supply Chain at two J&J operating companies in both the Medical Devices & Diagnostics (MD&D) and Consumer Products sectors.
• Provided Financial Support and Leadership to the Operations team for VIACTIV®, LACTAID®, and BENECOL® product lines, including support for new products. Member of Sales, Operations and Planning team. Quantified and.
• Optimized $100 million Brand Marketing Expense budget to ensure efficient return on investment levels and impact on sales.
• Created the first Customer Profit & Loss Statement, reviewed with CFO and Sales Strategy VP, engineered to highlight sales, allowances, returns, trade spend, and Cost of Goods Sold along with providing key insights to.
• Researched and analyzed major competitor. Educated Vision Care on competitive threat and recommended actions. Ultimately led the decision to launch a “mass market” lens in key regions.