Melissa Dodds Email & Phone Number

Bentonville, Arkansas, United States

Hershey, PA

Responsible to create and execute commercialization strategy for internal transformation project for US & Int’l-Responsible for end-to-end process ownership of $4B+ M&A investment, from acquisition through final business absorption resulting in 4x Market Cap growth during transformation period-Assumed dual ownership of Chief Merchant Officer for Lily’s.

Hershey, Pennsylvania, United States

Redesign channel strategy to increase in-store confection presence, deliver the Hershey Sales Plan while managing Advisor team-Rebuilding the Advisor team through structure change and strategic partnership with improved analytical capabilities using Tableau while internally reshaping channel strategy helping us to deliver plan in new and novel ways-Created.

Hershey, Pennsylvania

Managed relationship and cross-functional team(s) while delivering sales plan during 40% store divestitures-Rebuilt Joint Business Plan with customer to optimize Go-To-Market strategy against shopper behavior changes-Complete 360° Seasonal business reorganization to efficiently spend trade and recoup waste, optimizing spend mechanics which reduced trade.

Hershey, Pennsylvania, United States

Redesigned organizational department structure while managing retailer relationships to deliver Hershey Sales plan-Revised team structures to remove ex-pat assignments while sustaining leadership levels, saving 2493bps SG&A -Worked with sales VP to create distribution and opportunity summit to kick off annual planning process.-Created compelling global.

Eden Prairie, MN

Managing the Category Strategy & Insights team to increase the in-store presence of Confection & Hershey within the Food & Military Channel- Reinventing the in-store shopping experience with the Store within a Store at 4 customers, driving 52wk +30% growth- Owned Hershey's Front-End reinvention strategy to test & secure new merchandising principles in Self.

Bentonville, AR

Complete category seasonal planning for Halloween & Valentine’s Day (~$1B business)- Created a Seasonal Planning Process document used by Advisors, Walmart & vendors- Created award-winning aisle navigation design on PDQs for Halloween 2011- Gained annual partnership with WM Marketing team - Design Team for Hershey's Category Management Seasonal Order.

Bentonville, AR

Deliver category objectives to the Buyer utilizing Retail Link, consumer/member insights, and assortment planning- Gained our first-ever Trusted Advisor Relationship- Creation of Family Night at the Table In-Club Event to drive sales while improving shopper experience through application of shopper insights- Advisorship Panel at Sam's Club to help.

Bentonville, AR

Provide support to the Team Leaders and Business Managers by monitoring category performance & business issues- Created a “Right To Win” distribution tool to identify Club Of the Community clustering distribution opportunities––––>Net Results: +$8M factory

Bentonville, AR

Direct account coverage of our Canned/Prepared Food lines while providing analytical & planning support to the Business Manager across Sauces, Canned/Prepared Food & Frozen portfolio- Owned brand relationship with Walmart on Canned/Prepared Food responsible for selling in distribution, innovation & merchandising - Created customized business reporting to.

Omaha, NE

Manage local chains promotional calendar, forecasting, distribution/assortment & in store presence in the Omaha/Lincoln NE market- Pilot group to create a new level of Sales Executive- Created new programming in market, local giveaways tying back to corporate promotions- Created new Truckload Sales Event - delivering full TLs to stores across HyVee &.

Omaha, NE

Manage 80+ retail grocery stores across Nebraska & Iowa, implementing Campbell Brand Strategies at retail- Successful rollout of Gravity Feed Soup Racks- Walmart Advocate - to build new capabilities and selling opportunities within the store- Pricing Advocate for district, reporting into corporate

Continuing Education: Data & Analytics

Bs, Business Administration And Management, Computer Science, Summa Cum Laude

Activities and Societies: Chi Omega Sorority