Melissa Drielts Email & Phone Number

Palmetto, Florida, United States

Brooksville, Florida, United States

Palmetto, FL

• Manage marketing communications for the Americas to ensure that the regional promotion and presence of ITW GSE was represented both online and offline
• Managed offline marketing content such as planning and executing trade shows, print, promotional items, advertising, sales sheets
• Manage online marketing content that includes but not limited to YouTube, website, social media, SEO/SEA, webinars, blogs
• Work closely with global marketing team to assist with company events/promotions/challenges that involved all company locations and ensure positive results
• Manage the Americas budget and create the marketing strategy for the team that includes print and online advertising, trade shows and distributor events
• Research industry trends to stay on the cutting edge of marketing in the industry

Plymouth, MI USA

• Manage marketing communications for the Americas (which include USA, Canada, Brazil and Mexico) online and offline content
• Managed offline content such as planning and executing trade shows, print, promotional items, advertising, sales sheets, tech days and more
• Manage online content that includes but not limited to YouTube, website, social media, SEO/SEA, webinars, blogs
• Work closely with global management teams to assist with company events/promotions/challenges that involved all company locations and ensure positive results that included cultural acceptance, relative content along.
• Manage the Americas budget and create the marketing strategy for the team that includes General Industry and Automotive both regionally and globally along with regional distributors
• Prepare monthly reports regarding online content stats, special events and ROI

Plymouth, MI

• Manage and produce all segment brochures which includes: Creative briefs, work with all parties to obtain information, write copy, creative, coordinate with vendors to produce effective brochure
• Provide feedback on current trends regarding content marketing and social media
• Maintain and update all digital content on technology service websites
• Prepare yearly advertising plan and budget, purchase spots and coordinate ad placement
• Proofread and edit English translated copy
• Work with translators to prepare print material in many different languages

• Prepare displays and print material for trade shows along with attending trade shows to helpmarket product – arrive early for set up and stay for breakdown and cleanup after show
• Work closely with ad agency and print companies to create high-end effective material whichentailed brochures, print ads, POP, web pages and mail campaigns
• Created print ads, power point presentations along with email blast, Newsletters, and social mediacontent (Twitter, Facebook and UTube) which entailed copy and design work
• Maintain website content updates and photos
• Monitored all website inquiries to create a closed loop leads system as well as work on CRMsystem with sales and management to obtain and maintain customers
• Submitted press releases for print circulation along with internet circulation – establishedoutstanding relations with publications for optimal exposure

• Manage accounts with customers and internal departments to ensure quality work
• Coordinate all aspects of inbound and outbound call center projects including writing scripts,reports and overseeing quality control
• Manage mailings which entail print, mail house coordinating and client goals
• Work with print company to deliver outstanding layouts, artwork and end products from brochuresto mail pieces
• Develop web pages and data bases through Information Systems
• Help design and write copy for ad pieces that work for the client and promote their messages

• Coordinate trade shows by providing print material, displays and attending to help market product
• Managed yearly company sales meetings delivering print material, power point presentations andcoordinating activities and logistics
• Work closely with sales department to create high end selling tools which entailed brochures, cd’sand hand kits
• Created reports and graphs reflecting market research and ROI
• Produce yearly budget reports for the marketing department
• Create advertising programs for company that entailed a new look for brochures, web page andadvertising

• Managed relationships for clients
• Produced print media, brochures, POP, radio and press releases to fulfill the client’s needs
• Generated advertising and marketing status and financial reports for clients
• Facilitated print and broadcast media planning, sales collateral and press material to fulfill clientgoals
• Researched potential new clients and provided ad pitches