Melissa Drielts Email & Phone Number

Palmetto, Florida, United States

Brooksville, Florida, United States

Palmetto, Fl

• Manage marketing communications for the Americas to ensure that the regional promotion and presence of ITW GSE was represented both online and offline• Managed offline marketing content such as planning and executing trade shows, print, promotional items, advertising, sales sheets• Manage online marketing content that includes but not limited to YouTube, website, social media, SEO/SEA, webinars, blogs• Work closely with global marketing team to assist with company events/promotions/challenges that involved all company locations and ensure positive results • Manage the Americas budget and create the marketing strategy for the team that includes print and online advertising, trade shows and distributor events• Research industry trends to stay on the cutting edge of marketing in the industry• Align marketing efforts with Americas and Global sales team, lead centers and product development to determine what tools are needed for key accounts, global branding, and regional marketing• Write content for company website, internal website, social channels, webinars and PR releases• Manage outside vendors and provide art directions along with editorial calendars• Review written and online content to ensure proper language is used

Plymouth, Mi Usa

• Manage marketing communications for the Americas (which include USA, Canada, Brazil and Mexico) online and offline content• Managed offline content such as planning and executing trade shows, print, promotional items, advertising, sales sheets, tech days and more• Manage online content that includes but not limited to YouTube, website, social media, SEO/SEA, webinars, blogs• Work closely with global management teams to assist with company events/promotions/challenges that involved all company locations and ensure positive results that included cultural acceptance, relative content along with branding on all promotional items• Manage the Americas budget and create the marketing strategy for the team that includes General Industry and Automotive both regionally and globally along with regional distributors • Prepare monthly reports regarding online content stats, special events and ROI• Research industry trends to stay on the cutting edge of marketing as a whole and prepare yearly strategy • Align marketing efforts with Americas and Global sales team, lead centers and product development to determine what tools are needed for key accounts, global branding, and regional marketing• Write content for company website, internal website, social channels, webinars and PR releases• Review company magazine and assist with articles and images• Manage outside vendors and provide art directions along with editorial calendars • Work on concepts for campaigns to carry marketing content across all digital platforms and offline platforms• Review written and online content to ensure proper translation for the Americas • Work with legal regarding patents, trademarks and all Americas branding• Help create the employee onboarding processes along with company welcome package then present marketing department at each meeting• Assist HR with employee events such as “Bring your Child” to work day, Christmas Party and more

Plymouth, Mi

• Manage and produce all segment brochures which includes: Creative briefs, work with all parties to obtain information, write copy, creative, coordinate with vendors to produce effective brochure • Provide feedback on current trends regarding content marketing and social media• Maintain and update all digital content on technology service websites • Prepare yearly advertising plan and budget, purchase spots and coordinate ad placement• Proofread and edit English translated copy• Work with translators to prepare print material in many different languages• Work closely with global counterparts to effectively implement brand development globally• Manage fulfillment process, vendor, and inventory• Assist with coordination of tradeshows and events• Manage sales sheets on specific products which entail working closely with employees globally to obtain information, writing copy, photos and design

Prepare displays and print material for trade shows along with attending trade shows to helpmarket product – arrive early for set up and stay for breakdown and cleanup after show• Work closely with ad agency and print companies to create high-end effective material whichentailed brochures, print ads, POP, web pages and mail campaigns• Created print ads, power point presentations along with email blast, Newsletters, and social mediacontent (Twitter, Facebook and UTube) which entailed copy and design work• Maintain website content updates and photos• Monitored all website inquiries to create a closed loop leads system as well as work on CRMsystem with sales and management to obtain and maintain customers• Submitted press releases for print circulation along with internet circulation – establishedoutstanding relations with publications for optimal exposure• Researched publications and internet advertising for optimal circulation and budget• Plan and execute International Sales meeting logistics, presentations, accommodations, speakers,events, speakers, print material and displays – able to work with diverse cultures and levels ofmanagement• Research competition and report monthly on status• Helped execute and maintain marketing budget to obtain ROI• Initiated marketing strategy and branding for company and certain products• Handle needs of all distributors (International) which entailed trade show assistance, local print addevelopment and placement specific to their region, brochure stock and customer assistance• Executed proper work ethics to ensure good relations with vendors, internal departments,customers and management to best support the company

Manage accounts with customers and internal departments to ensure quality work• Coordinate all aspects of inbound and outbound call center projects including writing scripts,reports and overseeing quality control• Manage mailings which entail print, mail house coordinating and client goals• Work with print company to deliver outstanding layouts, artwork and end products from brochuresto mail pieces• Develop web pages and data bases through Information Systems• Help design and write copy for ad pieces that work for the client and promote their messages

Coordinate trade shows by providing print material, displays and attending to help market product• Managed yearly company sales meetings delivering print material, power point presentations andcoordinating activities and logistics• Work closely with sales department to create high end selling tools which entailed brochures, cd’sand hand kits• Created reports and graphs reflecting market research and ROI• Produce yearly budget reports for the marketing department• Create advertising programs for company that entailed a new look for brochures, web page andadvertising• Maintain and manage website and content updates along with social media updates• Researched housing starts to report on specified markets along with creating reports and graphs toshow trends in the industry• Worked with ad agency to create high end advertisements and brochures• Kept open communications with publications and press to release ads and company information

Managed relationships for clients• Produced print media, brochures, POP, radio and press releases to fulfill the client’s needs• Generated advertising and marketing status and financial reports for clients• Facilitated print and broadcast media planning, sales collateral and press material to fulfill clientgoals• Researched potential new clients and provided ad pitches