Melissa Easker Email & Phone Number

Wisconsin, United States

Madison, Wisconsin Area

• Lead the design of user interfaces that are accessible, meaningful, and engaging for Internet of Things (IoT) products across Android, iOS, and responsive web applications.• Conduct user research through heuristic reviews, contextual inquiries, performance analytics and competitive analysis• Transform ideas into reality through wireframes, user flows, and navigation models, bringing user journeys and interactions to life.• Collaborate with cross-functional teams comprised of developers, product managers, mechanical designers, and electrical engineers to ensure project goals are continually met on time and within budget for clients.• Develop high-fidelity prototypes and interactive design concepts to test and validate design concepts through facilitation of usability testing.• Deliver presentations to stakeholders and executives to communicate proposed solutions and justify design rationale.• Mentor fellow designers and provide feedback on work to improve the quality of the team's output.• Supporting project management efforts during times of growth and scale of services for the organization.• Meticulously naming every layer in my design file, knowing that my work is intended to be utilized by other designers, developers, and client teams.

Madison, Wisconsin Area

Marshfield, Wi

• Advocated for UX Design practices within the organization. • Designed and maintained corporate and divisional internet sites in collaboration with stakeholders and team members with focus on meeting user needs and business goals. • Led responsive web design effort for business labs, Marshfield Labs, divisition in 2015. • Designed and implemented provider ratings on physician profiles by conducting stakeholder interviews, wireframing, usability testing, and development coordination.• Optimized wellness blog, Shine365, through A/B testing to drive social engagement and user retention. • Provided art direction during custom stock photography sessions to capture images that exemplified the Marshfield Clinic brand promise.• Designed marketing collateral and edited photography using Adobe Photoshop, Illustrator, and Lightroom.• Developed email marketing templates and managed subscriber channels for newsletters, updates, and transactional responses.• Coordinated marketing schedule and designed content for social media campaigns.

Greater Minneapolis-St. Paul Area

• Created responsive web-identity systems• Developed web-font pairings and corresponding CSS styles for Kernest "Konstellations"• Coded HTML web pages and Facebook pages based on client-supplied PSD mockups

Menomonie, Wi

Merrill, Wi

• Assessed database systems to determine their value for company.• Sorted and indexed policyholder documents utilizing new software systems.• Updated of policyholder records in accordance with company standards.• Used Lotus Notes and Microsoft Excel for daily job duties.