Melissa Thompson Email & Phone Number

Washington, Dc, Us

Washington Dc-Baltimore Area

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Washington D.C. Metro Area

• Led successful $1.6M redesign of public-facing and grant-supported website, www.brainfacts.org, including project management and content strategy innovation• Led project management for $900,000 website redesign for www.sfn.org, including project management of research, development, design, and innovation in content governance and strategy• Oversaw growth and scaling of digital content strategy for learning and discussion website neuronline.sfn.org, incorporating digital written and multimedia content, met and exceeded site content goals of ~260 articles per year to more than 900 content pieces 3 years post-launch• Led rapid growth of Society’s multimedia program, increased multimedia project production by 400% in 3 years• Led the founding and growth of the Society’s successful virtual conference program• Grew department from staff of 2 to staff of 10, including hiring, professional development opportunities, performance evaluation, and promotion• Managed planning and forecasting of $700,000 department budget, plus special projects and strategic opportunity budgets in amounts from $100,000 to $1.6M• Managed RFP/Q and contracting process for a variety of digital and strategic projects,• Grew long-term and new vendor partner relationships• Led as a consulting partner on the development and implementation of an organizational distance-learning training strategy• Developed and presented a variety of board presentations• Innovated and strategized with Society leaders and senior staff as the founding director of digital strategy, lead cross-divisional initiatives• Piloted digital projects, including virtual conferences, training learning modules, content discovery software, podcasts, live chats, and digital interactive content• Oversaw the implementation of community discussion research and strategy, leading to 200% growth in community participation • Consulted on a variety of grant opportunities• Served as staff liaison to volunteer steering committee

Washington D.C. Metro Area

• Led the multi-year research, strategy, design, development, and implementation of neuronline.sfn.org, the Society’s learning and discussion website• Formalized digital content strategy, ensuring resources and processes to support regular publication of 3-5 digital articles per week• Oversaw founding and development of SfN’s webinar program, doubling growth each year to a regular schedule of 20 webinars/year• Managed planning and forecasting of $400,000 departmental budget• Managed founding and growth of volunteer steering committee of 8-9 neuroscientist members

Arlington, Va

• Developed and honed digital fundraising communication and marketing materials for nonprofit progressive organizations• Led the development of marketing plans for client campaigns, meeting and exceeding campaign goals including increasing donation totals, growing website visits, and increasing social media sharing• Implemented marketing automation for clients, including technology selection and implementation

Washington D.C. Metro Area

• Served as content lead for redesign of www.sfn.org, including a full website content rewrite• Wrote and edited blast emails, delivering to groups ranging from 20 to 40,000, achieving above industry average open rate of 20% overall• Led communication planning, including email and social media, for 30,000 international attendee meeting• Wrote and edited SEO-friendly content for flagship website, www.sfn.org • Oversaw writing and review of quarterly print newsletter, Neuroscience Quarterly• Oversaw writing and editing of biweekly e-newsletter, Neuroscience Nexus• Developed organization’s strategic communication plan, implementing consultant recommendations• Developed and managed more than 10 marketing campaigns for association’s social media accounts on Twitter, Facebook, and LinkedIn• Led writing and editing SfN’s annual report• Established multimedia staff position, prioritizing duties and purchasing video and photography equipment• Prepared monthly reports of quantitative and qualitative key performance indicators• Managed communications staff of 4, including hiring and performance evaluations

Washington D.C. Metro Area

• Wrote and edited SEO-friendly website content for www.rolereboot.org at rate of 2 articles/week• Developed and executed social media strategy, branding a company and building a community on Twitter from 5 to more than 2,000 followers in less than 3 months• Networked and recruited more than 20 bloggers to contribute web content• Managed staff of 2 interns

Greater Minneapolis-St. Paul Area

• Developed and taught college-level digital and journalism-focused communication courses for 20 to 120 students• Created innovative online classroom community via Twitter• Conducted and published PhD-level research studies on digital strategy and communications including statistical analysis and data interpretation • Managed team of teaching assistants

Greater Minneapolis-St. Paul Area

• Managed vendor relationships for Fortune 500 company, ensuring company products were delivered on time and within budget• Conducted frozen bakery inventory control for major east coast grocery chains, including Harris Teeter and Wegman’s

London, United Kingdom

• Wrote and edited copy for various European marketing campaigns• Managed ad placement and invoice routing for advertising

Ph.D. Coursework, Mass Communication

M.A., Mass Communication

B.A., Sociology