Melissa Barnes Email & Phone Number

Australia

Melbourne, Victoria, Australia

South Melbourne, Victoria, Australia

Lead consultant for developing and executing robust Go-to-Market strategies, brand and marketing communications, project management and creative execution across a number of clients and industries.

Melbourne, Australia

Marketing lead on the planning, development and execution of the Winc Private Label range across all categories in the business throughout the migration of the OfficeMax and Winc businesses. From market analysis through to product & branding development, business case development, stakeholder engagement, GTM planning and execution, my role required the ability to both think strategically and project manage the execution in market.

Key clients - ANZ Bank, Telstra, Origin Energy, Open Universities Australia Responsibilities:• Supporting GBD with day to day management of large corporate account across several business units • Working closely with Planning to develop, present and execute strong communication strategies • Project management across fully integrated ATL and BTL campaigns • Management of Account Service team around client processes & systems as well as professional development • Internal stakeholder management • Managing the relationship of external media and Public Relations agencies to ensure strategies and ideas presented align, are on track and within budget• Driving the development of integrated campaigns through a sound understanding of all consumer touch points and managing the agency’s group resources accordingly• Management of the account’s finances including monthly & annual forecasting, billings and profitability• Identifying and developing opportunities outside of client briefs

Key clients: Yellow Pages, The Laminex Group, Mazda, Australian Institute of Architects

Melbourne, Australia

Key clients: ANZ, Telstra, Parkinson's Australia

Melbourne, Australia

Supported a GBD to manage and execute ATL and BTL campaigns for Nintendo, Suzuki Motorcycles, Connex Trains, Holden, Phillip Morris, Black & Decker, Scope

East Melbourne, Victoria, Australia

Bachelor Of Communications (Creative Advertising)

Folio Course

Education record