Melissa Goodson Email and Phone Number
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My professional interests include digital marketing, communication strategy, small business development, organizational culture, and social media strategy. My teaching philosophy is, “I believe that when students and faculty are passionate about what they are accomplishing in the classroom as well as in the professional world, a mutually beneficial relationship exists that is unlike any other. Relationships are key to ongoing success in the business world. Therefore, I work to build community in the classroom along with skills. This learning environment is formed around active learning and team creativity.” In my personal time, I enjoy writing, spending time on my yoga mat and exploring local small businesses.
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Edd In Educational Leadership Dissertation ChairThe College Of St. ScholasticaDuluth, Mn, Us
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Edd In Educational Leadership Dissertation ChairThe College Of St. Scholastica Aug 2022 - PresentDuluth, Minnesota, United States
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Associate Professor Of Management And MarketingThe College Of St. Scholastica Feb 2021 - PresentDuluth, Minnesota, United StatesTenured Classes include: Market Promotions, Digital Marketing, Social Media for Business, Marketing Strategy, Business Analysis & Decision Making, Principles of Marketing, Leadership, and more.
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Director, Sandbulte Center For Ethical LeadershipThe College Of St. Scholastica Jan 2021 - Present
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Assistant Professor Of Management And MarketingThe College Of St. Scholastica Aug 2015 - Feb 2021Duluth, MinnesotaUndergraduate tenure-track faculty member teaches courses in the Business Management, Marketing and Organizational Leadership degree programs in Duluth. Classes include: Marketing on the Internet, Management Ethics, Team Development (online), Management Writing (online), Market Promotion and E-commerce for New Enterprises.Taught for three years in the MBA in Leadership & Change (on ground in St. Paul at an extended site) and undergraduate management program (online). Develops curriculum/degree mapping. Student advisor for extended campus, adjunct faculty administrator and business development.MBA courses I’ve taught: Seminar in OD (Adobe Connect delivery), HR Management, Research Methods (online), Team Development (hybrid), Communication Across Cultural Boundaries, Process Consultation (online), Contemporary Approaches to Change Management, Design & Scale in Organizational Change Interventions, Strategic Leadership, Conflict, Negotiation and Coaching the Client GroupMBA capstone advisorAustralia Study Abroad capstone faculty member, The College of St. Scholastica: Innovation & Entrepreneurship in AustraliaSubject matter expert, Communication Across Cultural BoundariesUndergrad Online courses: Management Communication: Written, Team Development.
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FounderGoodson Digital Marketing Aug 2020 - PresentDuluth, Minnesota, United StatesSupporter and strategist for small business and non-profit clients’ digital marketing and social media planning process.
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Assistant Professor Of MarketingColorado Technical University Apr 2014 - Jul 2019Taught online courses: MKTG 630 Applied Managerial Marketing, MKTG 225 Intro to Marketing, MKTG 305 Marketing and the Virtual Marketplace, MKTG 320 Advertising and Promotions and MKTG 430 Integrated Marketing Strategy Capstone. -
Marketing Communications ManagerValley Natural Foods Jun 2012 - Aug 2015Served on the executive leadership team. Directed overall strategic planning of the company as well as planning and implementation of owner relations initiatives, research projects, internal communications, external marketing and public relations. Oversaw marketing team of 6 direct reports including social media, community relations, education and promotions, merchandising, TV personality and RN. Managed company website, social media and blog to communicate to owners and shoppers. Built company brand through advertising buys, in-store communications and promotional plans. Oversaw marketing budget planning forecasts and plan forecasts and allocation with senior leadership.• Led marketing strategies increasing store revenue by double-digits every year.• Developed email marketing program resulting in open rates of 50-80%, double the previous program open rates. • Directed videographer and designers on cable TV commercials and educational videos for use on website and social media outlets.• Managed digital agency in redesign of website resulting in an increase of 21% in website visitors.• Lead brand agency on re-brand project to create new logo, color/font palette, and imagery with input and buy-in across the organization. Planned intervention and implementation strategy into organization’s culture. -
Adjunct InstructorMinnesota School Of Business Dec 2010 - Aug 2012Taught Internet Marketing, Intro to Marketing, Marketing Strategy hybrid course, Entrepreneurship, Operations Management and Global Citizenship. -
Senior Digital Project/Product ManagerStar Tribune Apr 2008 - Apr 2012Senior leader responsible for developing, maintaining and growing the startribune.com channel services and products. This included stakeholder education, project management, content production, audience development, and revenue responsibility.Direct Response Manager, June 2007 to April 2008Responsible for growing newspaper circulation through management of direct response marketing efforts including emails, direct mail, newspaper inserts and internal and external product advertising. -
Adjunct Professor, CommunicationNormandale Community College Jan 2011 - May 2011 -
Strategic Account & Marketing ManagerStar Tribune Feb 2007 - Jun 2007
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Circulation Partnership Sales ManagerStar Tribune Sep 2006 - Feb 2007Responsible for growing newspaper circulation through the development of partnerships and new sales channel opportunities. Identified and lead development and implementation of cost-effective sales strategies which were both organizationally sound and customer focused.
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Business Development Manager/Independent ConsultantThe Arizona Republic, Gannett Inc May 2005 - Aug 2006Responsible for managing advertising segments to support revenue generation and actionable customer strategies. Performed research on segments and identified market, consumer and industry trends. Identified large scale company opportunities in the form of processes for advertising, marketing and development of consumer products.
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Marketing/Advertising LeadThe Arizona Republic Jan 2005 - May 2005 -
New Business Development Account ExecutiveThe Arizona Republic Aug 2003 - Dec 2004Responsible for managing advertising in the Resource Pages of the legal newspaper including selling, prospecting and launching product to internal and external clients. Met with sales teams and supported the team with information on scheduling, circulation and marketing of the product. Oversaw circulation and marketing efforts for the newspaper.
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Marketing Coordinator/Mall ManagementEden Prairie Center Mar 2002 - Jun 2003Responsible for coordinating and implementing traffic-driven sales campaigns for both malls, through marketing, public relations, tenant relations and media buys/partnerships. Handled creation (including copywriting) of all in-mall signage and promotional collateral etc.) and external advertising (website, billboards, TV and radio spots).
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Marketing/Public Relations CoordinatorArthritis Foundation North Central Chapter Jan 1999 - Mar 2002Responsible for managing all aspects of marketing and communications, including handling media relations, securing media sponsorships for events and programs, editing all communications, writing and disseminating marketing materials, creating and tracking event budgets, creating and implementing marketing plans and coordinating special events.
Melissa Goodson Skills
Melissa Goodson Education Details
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Teaching
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Organization And Management -
Mass Communications; An Emphasis In Public Relations -
Legal Assistant Studies
Frequently Asked Questions about Melissa Goodson
What company does Melissa Goodson work for?
Melissa Goodson works for The College Of St. Scholastica
What is Melissa Goodson's role at the current company?
Melissa Goodson's current role is EdD in Educational Leadership Dissertation Chair.
What is Melissa Goodson's email address?
Melissa Goodson's email address is mg****@****css.edu
What is Melissa Goodson's direct phone number?
Melissa Goodson's direct phone number is +195289*****
What schools did Melissa Goodson attend?
Melissa Goodson attended The College Of St. Scholastica, Capella University, Minnesota State University, Mankato, Inver Hills Community College.
What are some of Melissa Goodson's interests?
Melissa Goodson has interest in Children, Education, Health.
What skills is Melissa Goodson known for?
Melissa Goodson has skills like Email Marketing, Digital Marketing, Advertising, Online Advertising, Marketing, Marketing Strategy, Public Relations, Direct Mail, Copywriting, Sales, Media Relations, New Business Development.
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Melissa Goodson
Business Analyst | Data/Business Intelligence Analyst | Crm Administration/Analyst I Administrative ProfessionalUnited States -
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3rkatzlaw.com, reddevelopment.com, daspinaument.com3 +191331XXXXX
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