We make trendy, meaningful accessories with a cool story. Your story…in binary code (the computer language of zeros and ones)! We use color to represent the code.Venture in the J. Orin Edson Entrepreneurship + Innovation Institute Venture Devil Program at Arizona State University

Conduct user research (interviews, lean personas, surveys, etc.)Analyze business requirements (user stories, data dictionaries, process flows, etc.)Create wireframes and low-fidelity prototypesCollect user feedback (usability testing)Generate designs and rapid high-fidelity prototypes using HTML/CSS/jQueryCreate and maintain living style guides with reusable front-end code (HTML/CSS/jQuery)Lead sprint planning efforts for UX/UI tasks (Agile/Kanban)Perform feature demonstrations for stakeholders/users

Provided information architecture for internal platformCreated detailed, annotated wireframes for development and QA teamsTrained users on new featuresAnalyzed support issues to prioritize backlog

Built & maintained websites on McMurry’s proprietary WebEdge platform, WordPress, and EktronDeveloped and maintained e-newsletters for major clientsProvided detailed documentation on processes, standards, and QA procedures

Designed & coordinated pitch materials for potential investorsOrganized & maintained system to track and manage standard operating procedures

Provided marketing strategy development, execution, and managementEffectively pitched analytical services, procuring new businessDesigned & produced company marketing collateral/websiteDesigned & implemented electronic Laboratory Information Management System

Provided sales event coordination, participation, and executionGained hands-on experience in printing process from prepress to fulfillmentManaged online procurement websitePerformed graphic design and copy writing