Melissa H. Email & Phone Number

Experienced researcher and problem-solver passionate about helping businesses develop actionable market & customer insights through an efficient research process, detailed analysis and cooperative partnership. Proficient with broad range of qualitative and qualitative research designs and techniques including customer journey, usage assessment, digital analytics, segmentation, Max-Diff, focus groups, in-depth interviews and online communities. Experienced designing research studies, creating new research products, writing questionnaires/guides, managing external vendors, statistical analysis, reporting and final presentation. Industry vertical knowledge in B2B and B2C marketing strategy in technology, telecom and CPG.Clifton Strengths: Deliberative, Empathy, Responsibility, Restorative, Relator.Extensive experience using hybrid methodologies to come up with a 360° understanding of the customer: usage and experiences, satisfaction, positioning and messaging opportunities. Data analysis and reporting using Excel, SPSS, Powerpoint. Passionate about transforming data and findings into graphic-based powerpoint slides that tell compelling stories. Work experience in US & Asia-Pacific. Specialities: Audience Segmentation Brand TrackingCommunication/Message TestingCompetitive AnalysisCustom Data-MiningDigital Behavior Tracking End-User ProfilingForecasting Market Share AnalysisMulti-Country StudiesProject Management Usage AssessmentVendor ManagementAnalyzing Business Models & Go-to-Market StrategiesAudience Focus : Moms Millennials Gen PopSmall Business OwnersIT Managers C-SuiteHigh Net Worth IndividualsSpecific Segments within Client’s Audience Segmentation

Listed skills include Business Strategy, Data Analysis, Quantitative Research, Customer Insight, and 12 others.