Melissa Howe Email & Phone Number

Eagan, Minnesota, United States

Eagan, Minnesota, United States

Responsible for overall customer experience of Marvin.com, and shared experiences developed on our CMS. People leader overseeing website development, website content authoring and UX.

Eagan, Minnesota, United States

People manager and digital product owner of marvin.com and partnering websites on Sitecore. Responsible for overall customer experience, testing, personalization and development pipeline measured by traffic, engagement, lead conversion and conversion with self-serve support offerings to decrease calls to our support center where appropriate. Outcomes:Decreased time to close development tickets while seeing an increase in tasks YOY.Drove a 376% increase in MQLs & SQLs YOY.Led projects with internal resources resulting in 250K in cost savings, while increasing lead generation. Led development projects to improve site structure and customer experience contributing to an increase in traffic by +13%.

Greater Minneapolis-St. Paul Area

Responsible for leading a team of campaign planners to meet aggressive marketing attributed sales goals for a top priority go-to-markets in U.S., UK and Canada via integrated campaigns, programs and tactics.

Eagan, Minnesota

Promoted to Director, Digital Marketing & Planning in 2017Promoted to Manager, Digital Marketing & Planning in 2014Grew and led high-performing digital marketing management team supporting 6+ operating units across varying go-to-markets, transforming digital marketing and demand generation campaign planning. Set the framework for campaign planning and standardization leading to clear campaign objectives, measurable KPIs, and a predictable and effective digital tactic mix based on the objectives and goals set. Established full tracking of marketing activity resulting in our ability to report marketing-sourced sales contribution, and resulted in our teams exceeding our marketing contribution plan. Established monthly and quarterly results reviews to review funnel and pipeline performance and continue iterating and improving marketing to sales hand-off activity across teams.

Eagan, Minnesota

Promoted 3 times within role. Responsible for execution and deployment of targeted emails and email programs automated based on customer behavior.Partner with clients to build optimal email campaign strategies and testing opportunities to meet key objectives. Consult on email marketing best practices and compliance. Analyze campaign results to outline enhancements and communicate recommendations for improvement.Led internal marketing initiatives and web strategy to reach a 98% employee response rate for the annual giving campaign and raised over $2 million for nonprofit organizationsDeveloped and managed programs across the customer journey through integrated campaign planning and execution. Moved mindset from volume of email to quality of email communications focused on customer needs that support nurturing across the lifecycle. Tactical experience includes email strategy and execution, understanding search demand and how that translates to content generation for awareness and inbound demand, retargeting and remarketing based on customer behavior, identifying testing and optimization opportunities across tactics and landing page experiences, and understanding what makes our marketing messaging compelling to drive urgency and conversion.