Melissa Webster Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Canada Area

-Implement and oversee integrated approach to content strategy – from matrix development to templates, best practices, process flow of publishing cycle.-Active participation when collaborating with the Account Manager in planning and budgeting process, acting specifically to represent appropriate public relations activities that help clients achieve their stated objectives and strategies.-Independently implement, plan, organize and oversee all aspects of approved campaigns and projects on-time and on-budget by using approved processes and all resources available throughout the agency. -Plan, coordinate and/or attend public relations events (internal or external).-Publish content to client sites and channels.-Consult on paid media strategies with the internal media team.-Coordinate and deliver activities with key agriculture clients, media and farmers.-Consult on client goal mapping and establishment of KPI frameworks.-Collaborate with content analyst to ensure overall performance and ROI.-Media liaison to farm and local media on an on-going basis.-Become fully familiar with products, markets and media in which assigned clients operate, in order to efficiently and effectively deal with clients’ PR needs. This includes maintaining content style guides, voice and mindset guides and quality checklists.-Writing – long- and short-form content creation, press releases and advisories, social media writing, pitch writing, video scripts and more.-Social media strategy, content creation, community management and reporting.-Media relations, including pitching, relationship building, media event management and reporting

Calgary, Canada Area

My role as a Public Relations Specialist at AdFarm includes:-Managing multiple social media accounts on behalf of Global agricultural brands, including strategy development, daily management, monthly content creation-Compiling monthly reports evaluating social media and earned media performance-Presenting social media and media relations training to various industry groups-Managing multiple projects with competing deadlines-Writing and editing creative copy for a variety of audiences and mediums while incorporatingpublic relations principles and CP style-Consulting with account and project managers to ensure clients’ needs are met and exceeded

Calgary, Alberta, Canada

Calgary, Canada Area

As a Communications Assistant on the Corporate Transformation Team at Parks Canada I was responsbile for:- Drafting all-staff emails to inform staff about new initiatives taking place at Parks Canada- Interviewing employees and wroting feature articles to share with employees which highlighted success in the workplace- Writing content for the intranet and posting it to the intranet site using Umbraco- Routinely monitoring intranet stats using Urchin and compiling them into reports using Microsoft Excel- Representing Parks Canada at the Interdepartmental Innovation Fair in Ottawa for all of the public service to showcase tools for employee engagement

Calgary, Canada Area

Apple Magazine is a health and wellness publication by Alberta Health Services. As the Editorial Intern, my role included:- Contributing ideas in editorial meetings to create editorial outlines, resulting in the development of original content for both the fall and winter issues of the magazine- Writing articles and editing content for the magazine, executing time management skills to meet publishing deadlines- Directing photo assignments and creating content, contributing to the design of the magazine and resulting in an aesthetically appealing end result- Booking event venues and drafting press releases to coordinate and promote the events