Melissa Baker Email and Phone Number

Helping brands and retailers in business development. Delivering sales by creating brand experiences that surprise and delight through training and event programs. Designing true brand experiences; for both the customer and internal talent. Coaching early career talent in the beauty industry.Brand and retailer experience: Sephora, ULTA, Samsung/The Shilla Duty-Free, Saks Fifth Avenue, Neiman Marcus, Estée Lauder, Clinique, Tom Ford, Joanna Czech, Urban Decay, Drybar, Rene… Show more Helping brands and retailers in business development. Delivering sales by creating brand experiences that surprise and delight through training and event programs. Designing true brand experiences; for both the customer and internal talent. Coaching early career talent in the beauty industry.Brand and retailer experience: Sephora, ULTA, Samsung/The Shilla Duty-Free, Saks Fifth Avenue, Neiman Marcus, Estée Lauder, Clinique, Tom Ford, Joanna Czech, Urban Decay, Drybar, Rene Furterer, Trish McEvoy Show less

DFS is the world's leading luxury travel retailer, and owes its position to excellent offerings and exceptional services that meet its customers' needs. Owned by LVMH.

-Innovative and energetic leader for programs that drive business results-Key communication leader and 'go-to' person within the organization-Curriculum and content developer for distance learning and field programs-Writer, director, producer and co-editor for digital learning modules-On-air talent for live and taped sales, marketing and learning content-Developer of timely, meaningful content for face to face and distance learning resources-Executor of engaging… Show more -Innovative and energetic leader for programs that drive business results-Key communication leader and 'go-to' person within the organization-Curriculum and content developer for distance learning and field programs-Writer, director, producer and co-editor for digital learning modules-On-air talent for live and taped sales, marketing and learning content-Developer of timely, meaningful content for face to face and distance learning resources-Executor of engaging environments for small and large scale meetings/events/trainings-Creator of Merchandising and Spa program tools supporting business initiatives-Collaborator with multiple teams of franchisees, field representatives and home office -Communicator with flexibility to all levels within the organization-Skilled stage presenter and facilitator for small and large groups Show less

-Outstanding Faculty Nominee 2020-2021-Mentor students in internships, job search, and job employment-Course development of content, activities, and guest speakers-Coaching and guiding students' learning path in Brand Imaging course-Recurring guest speaker for others in Brand Imaging course

-#2 studio nationally, 2017 member prospects -Regional leader in prospects, closing and sales -Strategic planner for new business opening-Talent acquisition of service leaders-Marketing, communication and connection expert-Leader of excellence in customer service and care-Investigator and implementor of new processes

-2016 fiscal end, #1 YTD in district and #5 YTD in nation.-Above national company YTD average by 3% in 10 months.-$200k+ in retail sales in 10 months. -34% above executed beauty events goal for 2106-Cultivate new business by new client relationships and leveraging beauty expertise with identified demographic.-Educate and train sales staff in product knowledge, beauty engagement skills and building the beauty sale.

-Leveraged 30+ year beauty industry expertise as Founding Partner of the brand-Co-authored the book "Professionable: The Art of Being a Fashionable Professional"-Developed content for client workshops and on air TV interviews-Collaborated on all branding and marketing to uplevel brand presentation-Created local affiliations and referrals via relationship building

-Collaborated as a success partner in launching 1st retail locations outside of Korea-Facilitated introductory training sessions for new and incumbent associates and managers-Coached and trained in diverse, multilingual learning environment -Cultivated associate brand pride translating to professionalism 'on the floor' with customers-Daily class test scores exceeding above average results-Consistently delivered 5 star rating as a facilitator

-Hire, develop and manage field team to launch, support, and grow new Drybar brand in “shops” and Sephora.-Create national educational tools for sales team to communicate brand message and sell brand.-Worked directly with Founder to infuse brand essence and vibe into learning materials and programs.-Design, implement, and track effectiveness of national promotional incentive programs for 35 Drybar shops.-Develop national education, sales and promotional events for… Show more -Hire, develop and manage field team to launch, support, and grow new Drybar brand in “shops” and Sephora.-Create national educational tools for sales team to communicate brand message and sell brand.-Worked directly with Founder to infuse brand essence and vibe into learning materials and programs.-Design, implement, and track effectiveness of national promotional incentive programs for 35 Drybar shops.-Develop national education, sales and promotional events for Sephora.-Manage Education and Sales Budget. -Travel up to 50% each month to train and assess national needs Show less

-Develop program content specific to multi-retailer needs via collaboration with field and retailers. -Direct the copy and design team in creating training and event materials to ensure timelines. -Work directly with Founder to incorporate and ensure a specific brand voice in material creation.-Successfully forecasted the financial needs of the department.-Provide ongoing field team development in training, artistry and presentations.-International travel up to 50% to… Show more -Develop program content specific to multi-retailer needs via collaboration with field and retailers. -Direct the copy and design team in creating training and event materials to ensure timelines. -Work directly with Founder to incorporate and ensure a specific brand voice in material creation.-Successfully forecasted the financial needs of the department.-Provide ongoing field team development in training, artistry and presentations.-International travel up to 50% to execute programs and ensure best practices are in place. Show less

-Provide strategic direction for education and event programs across all retailers.-Direct engagement with Founder to embody and execute brand vision and voice through materials and programs. -Concept, develop and direct implementation of retailer specific education and events programs.-Collaborate across departments to ensure education material and brand messaging alignment.-Direct educational programs to support PR and marketing programs.-Innovate new layouts, write… Show more -Provide strategic direction for education and event programs across all retailers.-Direct engagement with Founder to embody and execute brand vision and voice through materials and programs. -Concept, develop and direct implementation of retailer specific education and events programs.-Collaborate across departments to ensure education material and brand messaging alignment.-Direct educational programs to support PR and marketing programs.-Innovate new layouts, write, develop, and produce all training programs and materials for events.-Develop educational projects in collaboration with the executive team.-30-50% travel nationally to coach program execution and brand meetings. Show less

-Managed all educational aspects for 50 plus brand customers.-Curated and launched education program for new industry concept: Sephora Inside JCPenney. -Managed all educational aspects of national partnership with JCPenney.-Developed a team of 30+ regional field educators to train JCPenney in-store associates. -Created and implemented, “Train the Trainer Program” for education team and brands. -Lead and mentored 8 direct report, regional educators to personal successes and… Show more -Managed all educational aspects for 50 plus brand customers.-Curated and launched education program for new industry concept: Sephora Inside JCPenney. -Managed all educational aspects of national partnership with JCPenney.-Developed a team of 30+ regional field educators to train JCPenney in-store associates. -Created and implemented, “Train the Trainer Program” for education team and brands. -Lead and mentored 8 direct report, regional educators to personal successes and promotions. -Developed learning modules for both e-learning and DBS (Digital Broadcast System).-50 – 75% travel, working remotely, touching Los Angeles CA, San Francisco CA, Dallas TX Show less

-Developed and implemented first USA, “Train the Trainer”.-Mentored and liaised regularly with field team on presentation skills/product knowledge.-Created training protocol for introduction of scalp treatment product to the USA.-Created salon training program called, “Mobile Salon” for sales team.-International travel 50% to 100% for training and event execution.