Melissa Yu Email & Phone Number

Industry award-winning marketer leading strategy to build brand awareness and consumer engagement through behavior change campaigns. • Campaign recipient of a Gold Effie, the pre-eminent global advertising award for "The Real Cost" campaign, FDA’s first youth tobacco prevention campaign• Advance integrated marketing programs through the entire lifecycle from market research, strategy and partnership development, message and creative execution, and evaluation• Create and manage brand identity to establish credibility, value and loyalty with consumers• Evaluate and optimize campaigns for effectiveness and cost-efficiencies

Listed skills include Strategy, Marketing, Marketing Strategy, Strategic Communications, and 11 others.