Melissa Mccarthy Email & Phone Number

Greater New York City Area

Recent clients: HeyMama, Modern Fertility, Bojangles, Hippo, Slate Custom- Improved HeyMama's email CTR by 10%, and helped surpass acquisition targets every month - Led the build-out of Bojangles’ in-house creative agency - Developed CRM strategy and creative for nurture campaigns and lifecycle flows for new product launches- Head of video marketing at HeyMama, producing video content that increased engagement and lowered CPM and CPC - Developed all strategy, communications plans, and creative for member acquisition and engagement campaigns, brand partnerships, and HeyMama programming.- Launched the Motherhood on the Resume campaign

New York, Ny

Comcast, J&J Portfolio, Diageo Portfolio, Revlon, Almay, CND- Contributed to Clean&Clear’s most successful product launch- Architected the voice and flow of one of the first Alexa skill in the spirits category - Creative lead on brand re-launch campaign for Almay - Defined brand voice and tone guidelines for multiple brands- Mentored junior and mid-level writers

New York, Ny

Accounts: PNC Bank (Brand), PNC Virtual Wallet- Ideated and executed cross channel, integrated campaigns and quarterly content series for PNC Masterbrand and Virtual Wallet- Wrote for web, social, banners, video, TV and print- Supervised junior and mid-level copywriters- Collaborated with art directors, strategists and account team from briefing through completion- Presented work to clients and internal teams

New York, Ny

Accounts: State Farm, Cotton, Clean&Clear, United States Tennis Association, US Open - Defined a unique hybrid position that combined copywriting and social media strategy- Developed integrated campaigns and daily content across web, mobile, social, video and email- Shattered State Farm Neighborhood Assist KPIs with 3K entries in 17 days and 3.4M votes- Provided strategy and real-time content for brand mascot Twitter handle that led to 5M impressions- Created an iAd that Apple uses as a best practices standard- Contributed to Reebok, US Open and USTA new business wins- Educated clients on writing for social media- Established social voice for State Farm, Cotton and US Open - Copy lead on State Farm and Cotton

New York, Ny

Accounts: Hanes, Dog Chow, Playtex, Lego, Dial, Keds, David's Bridal, Kiehl's, Buitoni, Michael Collins, Tequila Avion, Champion.- Received IAC awards for Hanes Sock Drive and The Playtex Bra Makeover Series- Awarded an OMMA, Webby Honoree and FWA Site of the Day for TheOriginalSneaker.com- Helped Dial For Men grow their Facebook page from 0 to 200,000 highly engaged fans- Increased engagement on Champion’s Facebook page by 310% in one month- Created a video contest for David’s Prom that garnered over 1M votes - Taught brands how to use social media to promote their partnership with doodle.ly- Contributed to pitch wins for Shiseido, Toyota, Dog Chow, Michael Collins and Buitoni- Mentored copywriting interns- Wrote web, banner, social, video, app, email, game, advertorial, product and technical copy- Assisted with social media strategy, audits and execution

New York, Ny

Venues: Black Bear Lodge, Whiskey River, Bull's Head Tavern- Concepted and executed digital, mobile and event marketing campaigns- Built and managed a CRM program - Wrote copy for web, print, flyers, email, menus and press releases- Developed a digital and social presence and managed website redesign- Boosted impressions and business with Blog for Beer, an early social sharing campaign

New York, Ny

Venues: The Village Pourhouse, SideBAR, Vintage Irving, The Village Pourhouse UpperWest and Hudson Terrace- Increased business and press mentions with weekly theme nights, special monthly events and corporate parties- Created the first social media presence for all venues - Tripled business with Barbie’s 50th Birthday Beauty Pageant, covered by NBC News- Assisted PubCrawls.com in setting a Guinness Book World Record- Surpassed all previous Valentine’s Day sales combined with the Ex-orcism Party event- Managed digital and email marketing campaigns to generate leads, promote events and sell tickets- Interfaced with vendors, liquor reps, organizations and promoters daily- Coordinated internship program- Conducted research and location scouting for new venues

Served as liaison between clients and Account DirectorWorked with creative team on strategy and execution of campaigns

Produced informational brochuresPrepared and managed press kits for local media

Bachelor Of Science, Advertising Marketing Communications

Activities and Societies: Theater Ensemble

Continuing Education, Memoir