Melissa Ayers Email & Phone Number

• Solo Administrator for Sales Cloud and Marketing Cloud products with 50+ users across various business units such as Membership, Sales, Accounting, Marketing, Economic Development and Business Advocacy• Ensure all users adopt Lightning Experience through one on one and team training sessions, as well as in-app guidance prompts to call out new features• Maintain data protection between shared org via profile, roles, and permission sets• Created Sales team KPI dashboard to be viewed by organization to display new memberships, pipeline opportunities, and target companies• Implemented Sales Console to Membership Sales team to encourage adoption of Lightning Experience and Salesforce• Developed project intake form for external resources to request assistance of the economic development team, which can be imported directly into Salesforce for project reporting and tracking• Migrated entire project database to Salesforce which is managed by limited profile visibility and permission sets for confidentiality• Integrated add-on software for electronic signature plug-in for contract tracking and signatures• Implemented native event registration software to report on membership engagement, attendance, and identification of leads for new sale memberships• Created pilot group to test Salesforce Mobile App prior to enabling for all users• Provided research and analysis to switch from Pardot to Marketing Cloud in order to better utilize various communication channels and provide targeted content based on individual engagement• Leading Workforce Environment & Relations taskforce to improve and engage unified onboarding experience for all employees and build trust throughout the organization

• Subject matter expert for internal Human Capital Management system and WOTC software, ensuring maximum product utilization for customers• Facilitate and lead customer calls and training for both analytic.li and HireCredit • Prepare PowerPoint decks and ensure access to interface and system updates for customer set-up and maintenance• Lead customer training by identifying customer’s strategic goals and demonstrating how to achieve them• Work with Product team to help deliver additional offerings to analytic.li customers based on their industry• Ensure all customer account, opportunity, onboarding, and billing information is updated in Salesforce• Document all internal processes and procedures via Lucid Charts, identifying areas to streamline for growth and optimization of all platforms• Own and maintain tax credit utilization and customer health report used by executive leadership; illustrates candidate stages across all customers, breakdown of estimated hires/credits per customer, and estimated revenue per customer• Complete and send out weekly qualification reports, surveys taken, and gap analysis reporting to each customer• Create and deliver annual WOTC reporting for all customers receiving tax credits• Submit all proof documents and government forms for all prequalified WOTC applicants to the current state of employment for certification• Created own training plan to become a subject matter expert in Kronos Workforce Ready• Lead system optimization project to ensure CRM, customer support, and internal ticketing platforms are utilized more efficiently• Co-leading company system migration to streamline all Microsoft accounts, phone lines, and licenses from three business units into one • Co-led project to move internal employees to new password manager; responsible for communications, user instructions, and Q&A

Indianapolis, Indiana Area

• Understood business priorities and made recommendations for resourcing across competing deadlines• Used available resourcing tools to provide estimated resource needs, answer questions about availabilities, and to understand the specialties, skillsets, and availability of resources to make resourcing decisions and placements• Strategized solutions for upcoming opportunities with available benched resources in a timely manner• Managed new requests for resources by collaborating with Practice leadership to develop project description if new resources are needed or identify available benched resources for request• Solicited, organized, and communicated official assignment confirmations, communicating with resources about project starts, onboarding expectations, next steps, etc.• Helped with resource management and analysis reports as well as forecasting of potential resource needs• Engaged with Practice leadership and Site Managers to ensure alignment on resourcing decisions• Reviewed and monitored Sales department CRM data to identify open opportunities for available benched resources or closed opportunities to start recording revenue on project set-up• Supported Onboarding program by conducting Delivery Operations overview and assisted with College Hire Program • Responsible for internal operations process management; including monitoring resume updates of active resources and new hires, managing bench projects and resources, and collaborating to assign and track internal projects• Created project sites and monitored project management software using Project Web App• Led subproject of ADMIRE, a change management board, to create all-inclusive project set-up form tying resources to contracts, ultimately affecting P&L, billing, and invoicing of clients

• Co-led a multi-system ERP Implementation to put in place new HRIS, Financial/Project Management system, and ATS for the entire organization over 18 months, implementing UltiPro, NetSuite, OpenAir, and Exelare• Worked with vendor account managers and internal stakeholders during discovery meetings, requirements gathering sessions, weekly status meetings, final vendor selection and negotiation• Coordinated and documented internal requirements gathering sessions documenting current process, issues, and desires in next systems which aided research, planning, and assessment of system selection• Managed weekly status meetings, scheduled project phases and milestones, established and met project priorities and deadlines • Assisted in process development, documentation, and training of all systems across the organization• Played a key role in analyzing and converting data, configuration, testing and development • Provided ongoing administration, process improvements, and system maintenance to help create reporting to analyze department metrics• Created organizational communication before, during, and after all systems were in place• Member of on-boarding team; met with new hires for initial computer set-up and systems training based on role• Managed all aspects of internal Engagement App including system updates, configuration, integration, communication postings, training, and reward store• Assisted with coordination, planning, logistics, and scheduling for events such as client outings, consultant parties, Town Hall meetings, and value activities utilizing internal committees and surveys• Created weekly organizational communications via email or internal app • Key member of Client and Employee Experience initiative, working on client data analysis project; sat on board for change management of entire initiative

• Led ATS implementation in system set-up, configuration and customization, data analysis, and training• Acted as the sole System Administrator and Trainer of Salesforce/TargetRecruit for the organization; created training material and conducted training for Salesforce as needed by role• Responsible for enforcing documentation standards in the ATS, providing recommendations to the Leadership Team on areas of improvement and more efficient processes based on employee usage or training opportunities• Created reporting and distribution of all recruiting and sales weekly metrics• Managed seats, usage, and job postings for all job boards (CareerBuilder, Monster, LinkedIn) and monitored timeline of jobs open in the ATS (Sendouts and TargetRecruit)• Managed third party recruiting team; directing team’s workload and transitioning candidates through onboarding• Managed 4 local and national client accounts; responsible for entering job requirements into ATS, managing all candidate submissions, coordinating interviews and on-boarding process for all new hires• Placed over 50 candidates at largest national account in 1.5 years

• Provided information and educational benefits about the university to potential students based on daily inquiries by way of phone, email, and online chat• Conducted interviews with potential students to complete enrollment process by giving campus tours, completing application, and meeting with other departments at the University’s North Indianapolis campus• Met 100% semester start rate for students I enrolled• Acted as point of contact and liaison with enrolled students throughout their first quarters to answer questions and follow up on student’s progression towards graduation• Attended educational fairs to recruit transfer students and promote our university in the area• Partnered with corporate alliances to educate their employees on benefits of Strayer University provided by the employer*All Midwest campuses were closed in November 2013

• Recruited candidates for client needs through searches, online applications, job fairs, and phone screenings• Maintained social media to market openings, candidates, and advertise through Facebook, Twitter, ExactTarget, WordPress, and LinkedIn

Bachelor'S, Psychology

Activities and Societies: Resident Assistant, University Residence Ambassador, Emily Mauzy Vogel Sophomore Leadership Conference, Purdue.

Diploma