Melissa Thornton Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

- Build campaign strategies, map out the tasks and deliverables required to implement those strategies, and recommend global demand gen activities for regional execution.- Work with product marketing and regional marketing teams to identify audiences, industry focus areas and determine the appropriate mix of digital content, events, and activities to engage Oracle's audiences globally, generate Marketing Qualified Leads (MQLs) to progress existing pipeline, and open new pipeline for sales.- Manage the content creation process with content marketing team, Oracle partners, 3rd party vendors, agencies, and creative teams. - Develop assets that map to target audiences and stages within the buyer's journey, including ebooks, infographics, best practice guides, webcasts, videos, articles, email nurtures, display ads, and social content.- Collaborate with internal creative teams to design the content within provided campaign style guides and ensure all content follows brand and company standards.- Manage day-to-day execution of campaigns including scheduling, budgets, resource management, approvals, communications and performance reporting.- Work closely with field marketing and sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation.- Collaborate with web, design, SEO, and user experience teams to implement web-based marketing strategies to support the campaign, increase web traffic and engagement, and optimize the online user experience.- Analyze campaign performance including MQLs, pipeline, event participation and attendance, and web traffic to determine overall effectiveness and campaign enhancements.

Durham, Nc, Us

- Created content strategy plans with business area experts which outlined customer needs, marketing funnel and delivery formats.- Defined sourcing and content leverage plans to determine the need for external content suppliers, internal content development and the reuse of internal assets. - Drove continuous improvement by evaluating the impact and effectiveness of content through user research studies, benchmark analysis and data collection. - Led content supply team members through production, serving as the horizontal manager in a matrix management structure. - Presented strategic initiatives and acted as team representative at AICPA & CIMA conferences and events. - Supported B2B and channel initiatives to drive new customer acquisition and engagement.- Led diversity and inclusion training program utilizing webcasts, facilitated cohort discussions and online learning reinforcements.

Durham, Nc, Us

- Presented new learning resources and tools, such as: competency frameworks, digital badges, and competency-based certificates, to internal and external stakeholders to drive awareness and engagement.- Supported the launch of new certificate programs offered in live, virtual and blended learning formats with psychometrically valid exams. - Functioned as internal Agile/Lean expert to support transition to Agile methodology for product development.- Maintained awareness of state-based CPA license renewal requirements and specialty credential renewal requirements.- Designed and facilitated quarterly innovation workshops to help staff create solutions to achieve strategic priorities.- Developed annual professional development programs for associate-level and management-level staff.- Created facilitator training for internal professional development programs.- Launched professional development book clubs to facilitate peer to peer learning and encourage staff to personalize learning experience.

Durham, Nc, Us

- Developed and executed marketing campaigns including email, social media, PPC and programmatic advertising for new and existing products.- Responsible for analyzing and reporting campaign results to marketing, product and strategy teams.- Utilized content modeling best practices to improve user experience and SEO for global e-commerce.- Collaborated with team based in London and regional staff in mainland Europe, South Africa, Malaysia and Hong Kong to create and execute global product marketing strategy.- Launched new global e-commerce with more than 400 learning products.

Sacramento, California, Us

- Designed and executed CalCPA individual and firm membership renewal campaigns to help organization surpass 43,000 members.- Project managed and coordinated CalCPA Education Foundation course catalog, conference brochures and other specialty education event brochures.- Developed print advertisements for CalCPA and CalCPA Education Foundation in California CPA magazine and other trade publications.- Reimagined Emerging Leaders Certificate program to increase YoY attendance by 20%.- Manager for Online Production Specialist and Print Production Specialist.

Sacramento, California, Us

Sacramento, California, Us

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

Ba, History, Global Studies

Education record