Melissa Kurz Email and Phone Number

Accountable for Marketing Enablement, which includes applications and features used by the firm to support: compliant social media management, voice of client tools, marketing workflow tools, and marketing automation through SalesForce Marketing Cloud. The position has a broad scope of responsibility and requires interpretation of user feedback, managing stakeholder relationships across the firm, deep understanding of one or more complex systems and information to make subjective decisions that have a substantial risk and/or legal, regulatory or financial implications. Additionally, the role has direct responsibility for the attraction, development, and leadership of Business Analysts and cultivates a spirit of collaboration and belonging across a diverse group of individuals.

CodeFusion 360 is a software application development and automation company providing specialized information technology and marketing solutions to a unique and competitive marketplace.• Develop or update project plans for marketing and information technology projects, including information such as project objectives, technologies, systems, information specifications, schedules, funding, and staffing. • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.• Assess current, or future customer needs and priorities by communicating directly with customers, conducting surveys, or other methods.• Collect and analyze sales data and marketing campaign performance, using metrics such as page visits, click-through rates, cost-per-clicks, cost-per-call, cost-per-acquisition, and other parameters.• Conduct and implement marketing initiatives, such as paid ad placement, affiliate programs, email promotions, social media campaigns, and viral marketing campaigns.• Measure the effectiveness of marketing, advertising, and communications programs and strategies.

VoiceOver Pi is a full-service, bleeding edge telecommunication solutions provider specializing in custom solutions designed to solve unique business communication challenges. We are a certified Responsible Organization, which manages thousands of Toll-Free numbers.• Create, maintain, and deploy VOIP platform, including dialer operations to local and remote users.• Design, create and integrate marketing initiatives into enterprise system software and VOIP phone system, includes web page design, graphics, creative design, API Integration, lead management, and campaign performance reporting.• Provision, maintain and update the assignment of toll-free numbers for clients.

Develop and manage the internal and external marketing campaigns for privately-branded resorts throughout the United States and the Caribbean. Manage all marketing aspects of multiple brands and collaborate across departments to ensure success and brand integrity.• Collect and analyze sales data and marketing campaign performance, using metrics such as page visits, click-through rates, cost-per-clicks, cost-per-call, cost-per-acquisition, and other parameters.• Conduct and implement marketing initiatives, such as paid ad placement, affiliate programs, email promotions, social media campaigns, and viral marketing campaigns.• Propose, design, implement and review online or multiple-sales-channel campaigns to the executive team.• Collaborate with external clients and internal resources from telesales, sales, finance and legal to manage strategic marketing campaigns using the online, radio, television, direct mail and print advertising sales channels.• Evaluate and negotiation of contracts with vendors or online partners.• Identify, design, and implement methods of utilizing third-party data within enterprise system software.• Identify, evaluate, or procure hardware or software for implementing marketing campaigns.

Develop and manage the internal and external technical resources for privately-branded resorts and contact centers throughout the United States and the Caribbean. Manage all technical aspects of maintaining multiple brands and collaborate across departments to ensure success and brand integrity.• Design, create, deploy, and integrate marketing initiatives into enterprise system software and VOIP phone system, includes web page design, graphics, creative design, API Integration, lead management, and campaign performance reporting.• Create, maintain, and deploy an Asterisk-based VOIP platform, including dialer operations to local and remote users.• Oversee the daily performance of computer systems.• Answer inquiries regarding computer software or hardware operation to resolve problems.• Set up equipment for employee use, performing or ensuring proper installation of cables, operating systems, hardware, or appropriate software.• Develop or update project plans for information technology projects, including information such as project objectives, technologies, systems, information specifications, schedules, funding, and staffing.

Focal Pointe Marketing Technologies is a full-service consulting company specializing in the technology needed to link Marketing and Technology. • Oversee the daily performance of computer systems.• Answer user inquiries regarding computer software or hardware operation to resolve problems.• Develop or update project plans for information technology projects including information such as project objectives, technologies, systems, information specifications, schedules, funding, and staffing.• Direct or coordinate activities of project personnel.

• Implement electronic document processing, retrieval, and distribution systems in collaboration with other information technology specialists. • Operate data capture technology to import digitized documents into a document management system. • Assist in the development of document or content classification taxonomies to facilitate information capture, search, and retrieval. • Conduct needs assessments to identify document management requirements of departments or end users.