Melissa Lefort Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Halifax, Nova Scotia, Canada

- Led the design and implementation of scalable AEM solutions to meet business needs. - Collaborated with stakeholders and technical teams to align business goals with AEM capabilities, streamlining workflows and optimizing content management processes. - Acted as a power author by creating content fragment models, GraphQL queries, tagging, workflows, editable templates & policies and authoring pages. Integrated AEM with third-party systems to enhance digital ecosystems and improve efficiency.- Developed technical documentation and led multi-course enablement sessions with internal and external stakeholders, training on various aspects of the system.

Halifax, Nova Scotia, Canada

Halifax, Nova Scotia, Canada

Within my first year at VERB, I led two simultaneous multi-property web build projects, successfully launching 27 unique AEM websites for one client portfolio, and 17 Wordpress-based websites for the other. This accomplishment set the tone for high-quality deliverables and established a solid foundation for my ongoing contributions to the company.Following the successful AEM property migration project, I led the client’s platform expansion project that integrated a corporate meetings division into the new brand platform. Demonstrating versatility by assuming multiple roles with limited resources, I applied my past knowledge to enhance UX/UI designs for CMS compatibility, developments to the SASS-based design system to incorporate the division’s branding, and built the majority of the site’s content fragments and pages. Currently, I oversee a $1.2M digital transformation portfolio for a top US-based hotel and resort, managing both program strategy and day-to-day project execution. This involves aligning transformation goals, extensive risk management, resource coordination, and handling detailed project aspects such as project control documentation and user story definition.

Halifax, Nova Scotia, Canada

- Managed the successful execution of the 'a Kid Called BEAST' NFT project, overseeing the development and launch of 10,000 3D collectibles, contributing to a groundbreaking sales achievement of over $35m USD.- Coordinated the integration of key technologies including BeastSwap and BeastStudio, ensuring seamless implementation and enhancing the project's user experience within the Web3 and crypto exchange domain.- Facilitated a dynamic marketing strategy, focusing on social media engagement and community building, which played a crucial role in establishing the project's strong market presence and widespread impact.- Lead the product development of AnjiSwap a DeFi DEX with custom router, LP selector, multi-chain support and wallet integration. This solution also included a utility token driven by the router fees and a Whitelabel trade widget for custom integration on partner web apps.

Halifax, Canada Area

- Developed and maintained the company website using WordPress, significantly enhancing its search engine visibility through targeted SEO strategies. This led to a noticeable increase in web traffic and client engagement.- Managed digital marketing campaigns using tools like Basecamp, Hootsuite and Mailchimp, combining online and direct marketing methods to effectively promote services and engage with customers, resulting in a 20% increase in customer interactions.- Initiated a reputation management system tailored for the local tourism industry, providing businesses a comprehensive solution for online reputation and customer feedback management. - Handled lead generation and sales for services including SEO, Print Media, and Web Development. Demonstrated proficiency in fulfilling diverse client needs, contributing to a steady increase in service contracts.- Oversaw payroll and bookkeeping tasks using Simply Accounting.- Led the coordination of high-profile events within the sister company ECD Events, overseeing large-scale concerts and vendor tradeshows featuring internationally renowned artists and notable personalities, contributing to the events' widespread popularity and acclaim.