- Led the design and implementation of scalable AEM solutions to meet business needs. - Collaborated with stakeholders and technical teams to align business goals with AEM capabilities, streamlining workflows and optimizing content management processes. - Acted as a power author by creating content fragment models, GraphQL queries, tagging, workflows, editable templates & policies and authoring pages. Integrated AEM with third-party systems to enhance digital ecosystems and improve efficiency.- Developed technical documentation and led multi-course enablement sessions with internal and external stakeholders, training on various aspects of the system.

Within my first year at VERB, I led two simultaneous multi-property web build projects, successfully launching 27 unique AEM websites for one client portfolio, and 17 Wordpress-based websites for the other. This accomplishment set the tone for high-quality deliverables and established a solid foundation for my ongoing contributions to the company.Following the successful AEM property migration project, I led the client’s platform expansion project that integrated a corporate meetings division into the new brand platform. Demonstrating versatility by assuming multiple roles with limited resources, I applied my past knowledge to enhance UX/UI designs for CMS compatibility, developments to the SASS-based design system to incorporate the division’s branding, and built the majority of the site’s content fragments and pages. Currently, I oversee a $1.2M digital transformation portfolio for a top US-based hotel and resort, managing both program strategy and day-to-day project execution. This involves aligning transformation goals, extensive risk management, resource coordination, and handling detailed project aspects such as project control documentation and user story definition.

- Managed the successful execution of the 'a Kid Called BEAST' NFT project, overseeing the development and launch of 10,000 3D collectibles, contributing to a groundbreaking sales achievement of over $35m USD.- Coordinated the integration of key technologies including BeastSwap and BeastStudio, ensuring seamless implementation and enhancing the project's user experience within the Web3 and crypto exchange domain.- Facilitated a dynamic marketing strategy, focusing on social media engagement and community building, which played a crucial role in establishing the project's strong market presence and widespread impact.- Lead the product development of AnjiSwap a DeFi DEX with custom router, LP selector, multi-chain support and wallet integration. This solution also included a utility token driven by the router fees and a Whitelabel trade widget for custom integration on partner web apps.

- Developed and maintained the company website using WordPress, significantly enhancing its search engine visibility through targeted SEO strategies. This led to a noticeable increase in web traffic and client engagement.- Managed digital marketing campaigns using tools like Basecamp, Hootsuite and Mailchimp, combining online and direct marketing methods to effectively promote services and engage with customers, resulting in a 20% increase in customer interactions.- Initiated a reputation management system tailored for the local tourism industry, providing businesses a comprehensive solution for online reputation and customer feedback management. - Handled lead generation and sales for services including SEO, Print Media, and Web Development. Demonstrated proficiency in fulfilling diverse client needs, contributing to a steady increase in service contracts.- Oversaw payroll and bookkeeping tasks using Simply Accounting.- Led the coordination of high-profile events within the sister company ECD Events, overseeing large-scale concerts and vendor tradeshows featuring internationally renowned artists and notable personalities, contributing to the events' widespread popularity and acclaim.