Melissa Velisek Email & Phone Number

United States

North Carolina, United States

• Lead the top revenue generating customer success team supporting over 37 million users and 7,500 customers• Redesigned internal quarterly partner evaluation process to increase automation, leading to a 92% improvement in efficiency for all future evaluations• Analytically identify clients of opportunity and risk to align team priorities and areas of focus• Directly manage clients with C-Suite and director-level relationships at strategic distributors• Define and measure against revenue-driven key performance indicators teamwide

North Carolina, United States

• Managed strategic manufacturer and distributor accounts totaling 27% of Octopart company revenue• Grew one of company's top five customers by over 300% in three years• Optimized partner placement on-site through predictive modeling • Developed, launch, and manage marketing strategies to broaden partner digital advertising reach• Collaborated with product and engineering teams to develop site enhancements to benefit both site visitors and listing partners

Centennial, Co

• Manage corporate relationship between Arrow and several strategic semiconductor suppliers, portfolio exceeding $130M in annual revenue. Annual portfolio growth outpaced the market by 3%.• Ensured operational success for additional semiconductor suppliers, with a portfolio exceeding $450M in annual revenue• Successful coordination of business conversion exceeding $305M in the Americas for global focus semiconductor supplier • Analyze demand creation data to accelerate market share growth and sales performance• Historic annual portfolio growth far outpacing the market• Negotiate contracts and manage onboarding of impending IoT based supplier franchises• Develop and implement internal and external marketing and communication programs • Supervise ROI and project management of $300k annual marketing budget

Centennial, Co

• Manage onboarding of new suppliers in all Arrow systems• Develop supplier presence on Arrow.com • Oversee supplier alias search requests and implementation• Supervise manufacturer page updates for 750+ global suppliers• Advocate for eCommerce focused suppliers within Arrow• Navigate internal resources to best promote new suppliers• Conduct internal executive trainings on data uploads for website publishing• Coordinate global inventory and marketing efforts to promote online sales • Negotiate contracts with impending eCommerce based suppliers

Centennial, Co

• Designed and coordinated summer case competition project for 103 multi-functional interns • Recommend 12 China base franchise opportunities based on market and company research• Developed nationwide project management framework for engagement with acquired publishing company• Constructed three external technical marketing campaigns for SAM Car • Launched USB Type C technical marketing campaign through content development• Participated in taskforce to plan TechrIoT, Start Up Weekend Hackathon, and Accelerated Innovators Camp

Englewood, Co

• Developed and distributed supplier marketing content to national sales team• Analyzed supplier performance and prepared quarterly business review presentations• Collected 5,000 data points through researching existing engineering resource websites• Presented proposal on web content and layout for new engineering resource website development• Engaged in nation-wide and international communication with executive level employees• Participated on taskforce created to plan $3,000,000, multi-quarter road show (Arrow Internet of Things (IoT) Immersions)• Prepared sales presentation of supplier sponsorship opportunities for the road show (Arrow IoT Immersions)• Constructed research that resulted in recovery of $5,000,000 (annual sales) supplier• Meet with perspective interns and discuss company values and culture as a Campus Ambassador

College Of Engineering And Applied Science

• Analyzed student performance data to support college-level programs and initiatives to increase student retention and success • Assisted in PhD level biofuel research data collection and analysis• Performed administrative tasks to increase office efficiency