Melissa W.

Melissa W. Email and Phone Number

Sr. Program Manager, Strategic Programs @ LinkedIn
Melissa W.'s Location
Greater Sacramento, United States, United States
About Melissa W.

I have 15+ years of experience in account management, with the last 10+ years focused on digital advertising. Currently, I work at LinkedIn in a post-sales, consultative role for one of our top global Marketing Solutions accounts. My strengths include deep product expertise, analytical prowess, cross-functional collaboration, and relationship building. Work attributes: - There is not a world where I would ever win an engineering award, but I get the basics of technical concepts. If I don't immediately, I will learn. - I've never had a co-worker send me to "Let Me Google That". I enjoy finding the answer and use other people's time wisely. I get the most work-pride from solving complex issues that once seemed over my head. I learn best by doing. - My dad says I don't think like other people. I'd like to think of that as a good thing. - I do my best work when I have space to focus on a single project. I'm not a great multi-tasker but I make up for it with laser focus. - I have strong empathetic skills that I use to connect with people and evaluate situations. This helps me build strong relationships.- Introverted by nature, extroverted by necessity. I'm deliberate about what I add to a conversation and sometimes that takes time for me to visualize or structure. Personal attributes: - Being a mom and wife are my top priorities, and I'm really good at both. - Pruning methods, climate zones, soil composition, proper irrigation, and plant identification. I could go on for far too long. Gardening man... - I've always been wildly talented at assembling furniture and have a strong sense of direction. Visual-spatial intelligence is on lock.- My hand-eye coordination is pretty impressive. As a child, I was a nationally ranked racquetball player. And as an adult, I've caught 99% of the pairs of keys lobbed at me from across the room.

Melissa W.'s Current Company Details
LinkedIn

Linkedin

View
Sr. Program Manager, Strategic Programs
Website:
dukelong.com
Melissa W. Work Experience Details
  • Linkedin
    Sr. Program Manager, Strategic Programs
    Linkedin
    Sacramento, Ca, Us
  • Linkedin
    Senior Client Solutions Manager, Key Accounts (Marketing Solutions)
    Linkedin Apr 2020
    Sunnyvale, Ca, Us
    As a Senior Client Solutions Manager at LinkedIn in the Global Strategic Accounts org, I manage relationships with our largest and most complex global clients. I specialize in providing campaign intelligence and strategic consultation, identifying areas where LinkedIn can maximize value. My success is measured by building and cultivating client relationships, being a client advocate, and driving incremental revenue. As a proactive problem-solver, I collaborate with cross-functional teams and apply strategic analysis to maximize client ROI. My role encompasses managing many client stakeholders and projects concurrently while engaging in continuous consultative selling to meet revenue goals.
  • Linkedin
    Client Solutions Manager, Enterprise Tech (Marketing Solutions)
    Linkedin Nov 2017 - Apr 2020
    Sunnyvale, Ca, Us
  • Adobe
    Account Manager, Adobe Advertising Cloud (Formerly Adobe Media Optimizer)
    Adobe Jul 2015 - Nov 2017
    San Jose, Ca, Us
    At Adobe, I led strategy, management, execution and optimization of clients' paid digital advertising programs via Adobe's 3rd party ad platform. Search and social advertising were my specialties. It was an intermingling of quantitative analysis, creativity and consultation. One minute, Excel was my main squeeze, knee deep in numbers, analyzing data to inform trends and insights. The next, brainstorming a client's social strategy to best drive direct response or awareness initiatives. Additionally, this involved client education on our sophisticated performance modeling system, analytics integration, campaign management/execution and overall platform functionality.
  • Adobe
    Associate Account Manager, Adobe Media Optimizer
    Adobe Jul 2014 - Jul 2015
    San Jose, Ca, Us
    Promoted to Account Manager within 1 year.
  • Mogo Marketing + Media
    Display Account Manager
    Mogo Marketing + Media Feb 2014 - Jul 2014
    Larkspur, California, Us
    Mogo is where I made my initial transition into digital advertising. I oversaw digital display campaigns in a proprietary platform which included ad trafficking, presenting campaign metrics, and proposal creation and presentation. I also worked closely with our digital lab to analyze and enhance campaign performance by troubleshooting and resolving campaign optimization challenges.
  • Spearhall Advertising & Pr
    Account Manager
    Spearhall Advertising & Pr Jan 2010 - Jul 2013
    San Diego, Ca, Us
    As an Account Manager at SpearHall, I served as a liaison between the agency, businesses and the media on local and national levels for a diverse client roster to increase favorable public awareness. I facilitated and diligently monitored many concurrent client initiatives from advertising, public relations and social media campaigns to creative and website development. It was my duty to ensure the client's needs and goals were being met on every project.
  • Spearhall Advertising & Pr
    Account Coordinator
    Spearhall Advertising & Pr Mar 2008 - Jan 2010
    San Diego, Ca, Us
    My time as an Account Coordinator at SpearHall was spent providing support to the account services team. This included: research, copy editing, coordinating event logistics, conducting pitch calls and other media outreach activities, database development, and assembling press packets or other materials in addition to general office and client support. I also oversaw interns and occasionally the work of new employees.
  • Mcfadden/Gavender Advertising
    Public Relations/Special Event Intern
    Mcfadden/Gavender Advertising Aug 2006 - Dec 2006
    Tucson, Arizona, Us
    As a Public Relations Intern at McFadden/Gavender Advertising, I strategically secured placement with local and national media ensuring client coverage in front of target audiences. I assisted in the creation and execution of promotional and recreational events for clients.

Melissa W. Skills

Facebook Marketing Ppc Ppc Bid Management Paid Instagram Advertising Sem Paid Social Advertising Marketing Communications Account Management Interactive Marketing Manage Client Relationships Online Advertising Online Marketing Integrated Marketing Strategy Digital Marketing Public Relations Social Media Marketing Marketing Strategy Instagram Marketing Digital Strategy Facebook Data Analysis Bid Automation Tools

Melissa W. Education Details

  • University Of Arizona
    University Of Arizona
    Communications
  • Uc San Diego Extension
    Uc San Diego Extension
    Marketing (Concentration In Interactive Marketing)
  • Rio Americano High School
    Rio Americano High School

Frequently Asked Questions about Melissa W.

What company does Melissa W. work for?

Melissa W. works for Linkedin

What is Melissa W.'s role at the current company?

Melissa W.'s current role is Sr. Program Manager, Strategic Programs.

What is Melissa W.'s email address?

Melissa W.'s email address is mh****@****obe.com

What is Melissa W.'s direct phone number?

Melissa W.'s direct phone number is +165068*****

What schools did Melissa W. attend?

Melissa W. attended University Of Arizona, Uc San Diego Extension, Rio Americano High School.

What are some of Melissa W.'s interests?

Melissa W. has interest in Football, Casinos, Collecting Antiques, Exercise, Sweepstakes, Nascar, Home Improvement, Reading, Shooting, Gourmet Cooking.

What skills is Melissa W. known for?

Melissa W. has skills like Facebook Marketing, Ppc, Ppc Bid Management, Paid Instagram Advertising, Sem, Paid Social Advertising, Marketing Communications, Account Management, Interactive Marketing, Manage Client Relationships, Online Advertising, Online Marketing.

Who are Melissa W.'s colleagues?

Melissa W.'s colleagues are Lucy Davies, ✨ Wendy Ginsberg, German Garcia Jara, Molly Flaks, John O'connor, Matt Guevara, Scotty Lewis.

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