Product Management Intern on a Visa-acquired startup on the VCAS risk and authentications product team - Leading the enhancement of roadmap visualization and client feedback intake processes for one of Visa's highest revenue-generating products. Conducting Interviews, and observing sales, marketing, and engineers, to identify needs, implement changes and improve client satisfaction..Coordinating and leading interviews, and shadowing of sales, marketing, and engineering teams - analyzing feedback, observing ways of working, identify and validating pain points and next steps to address needs of impacted segment and increase client feedback by at least 20% .Implementing a new global client feedback intake process through conducted research, and providing an updated client feedback questionnaire that addresses both the efficiency and functionality of our product, and wider brand/product sentiment in hopes of improving client satisfaction for clients across the globe . Establishing and building a dashboard to evaluate the impact of a new feature - quantify benefits and qualitative enhancements, in order to drive adoption and improve user efficiency by at least 10x

Student Contributor to Columbia alum-founded startup Puberry, a gamified puberty app that focuses on destigmatization of and improving health/puberty education for adolescents. With the goal of developing a digital presence, driving product adoption, improving user experience, and expanding Puberry's reach through the East Coast - Learn More: https://puberry.org/•Led hiring and planning for the core team alongside the founder. Recruiting four engineers, an operations lead, and a community manager, while managing tasks and stakeholders to advance Puberry's mission to improve puberty education for adolescents•Identified and established opportunities and partnerships with non-profits and NYC contractors, that led to Puberry's presence in two new York City schools and over 20 summer participants for Puberry's first ever virtual summer course.Managing Fall'2023 Cohort of 10+ Columbia Business School Students - leading marketing research and digital strategy in partnership with Puberry. Guiding them on the goals, pain points, and possible opportunities for Puberry, what our current successes and data points are telling us about our digital presence, and potential customers - to culminate to a final analysis of different customer personas and digital acquisition strategy for H1'24.Working directly with the front and backend team in Fall'2023 to implement additional user experience/courses and improve management of participant data through project management of additional Firebase implementations and updates on the UI/UX experience.•Managed content and brand team, also filmed over 10 hours of content, produced and directed Kickstarter video, and posted over 100 pieces of content across social- growing social accounts by over 20X in the first two months, Kickstarter gaining $1500+ in the first 24 hours, and successfully securing $20,000 in funding within 30 days through event, social, and email marketing efforts.

In my role as a CSM at Meta, I worked closely with emerging digital brands to leverage Meta's family of apps for business growth. • Collaborated with emerging digital brands to optimize Meta's family of apps for improved business outcomes• Spearheaded projects to enhance connection with Latam consumers and increase funnel performance• Successfully revamped website to drive increased web performance and user engagement.

As the founder and owner of a boutique digital marketing consulting firm, I worked with local and e-commerce businesses to acquire customers, with a positive ROI on ad spend on platforms like Facebook and Google Ad's Manager, Snap, and Klaviyo. Working with doctors' offices, dentists, gyms, gym equipment, clothing, retail, beauty, fragrance, and home accessory brands. And offering White-label services to other agencies.Notable brands: Heidi Carey | Urban SkinRX | Atlanta MBDA | Coveteur| Crossfit•Founded a digital agency that provided businesses with media planning and implementation across digital channels - managing a global team of five contractors, with business revenue growth averaging 50%+ YoY •Sourced & maintained a book of advertisers generating over $100,000.00+ in monthly ad revenue . Built and implemented onboarding and offboarding processes for clients and new members, leading to campaigns launching 50% faster and new ad coordinators managing 35% more ad spend in month two compared to previous contractors•Analyze sales, competitor, CRM, and marketing data across multiple marketing channels - generating, on average, $2.5 or more for every $1 of client spend managed on sales/purchase campaigns.Created a subscription-based tier of advertising management to assist new businesses getting started on social media -generating $10,000 in revenue

As a Client Solutions Manager at Facebook, working with brands across several industries, I was in charge of educating marketers on Facebook's advertising solutions, leading in quarterly and annual planning for Facebook - supporting advertisers in implementing tactical campaigns that complimented their business goals, drive sales, increase brand value & compliment their North American marketing strategy. Notable Brandwork: Pfizer | Coca-Cola | Macy's| Rent The Runway | American Express | IBM | MicrosoftNotable Projects: .Launched Meta's Pharmaceutical North American Industry - directly contributing to client acquisition, brand education, vertical strategy, and adoption of Facebook advertising solutions - driving up platform investment by over 500% and increasing new advertisers on Facebook by over 200% QoQ •Product Lead during Meta’s rollout of their Business Manager product, leading onboarding and education of 100+ brands and 40+ Meta employees on product functions, features, and best practices•Participated in over a dozen new product rollouts, A/B testing Meta’s new advertising products - working alongside Meta’s product team, engineering, measurement, creative and other cross-functional partners.Created pacing models, analyzed campaigns, and identified opportunities to optimizecampaigns in real-time and deliver long-term, actionable strategic insights. Led Solution implementation with Facebook engineering that unlocked new revenue and acquisition strategy on Facebook for financial services institutions - allowing advertisers to drive people to websites while customer PII and ensuring Facebook was able to drive people sight to take action and accurately measure outcomes for cardholders - Unlocking additional 10% additional in quarter investment