Email Marketing Manager
Current• Crafting, coding, testing, and deploying emails for internal clients utilizing Salesforce Marketing Cloud.• Ensuring mobile responsiveness across various email clients through the use of media queries.• Serving as an email consultant to internal clients such as Marketing Cloud and Commerce Cloud, offering expert advice on email best practices.• Collaborating seamlessly across departments, overseeing approvals and timelines for internal clients.• Conducting quarterly analysis of email metrics and delivering valuable insights to clients.• Devising strategic approaches for clients to elevate engagement rates effectively.• Collaborating closely with the creative and campaigns teams to enhance content quality.• Constructing and managing data segments and target audiences for clients within Salesforce Marketing Cloud.• Designing and executing A/B tests for emails, steering content decisions based on results.
