Melissa Orozco Email & Phone Number

Developed compelling narratives aligning with client needs and brand values.Collaborated closely with clients to understand vision and mission, ensuring creative deliverables met obqectives.Assisted clients in developing looks, tailored clothing based on body type and measurements.Maintained current understanding of fashion trends, industry insights, and emerging technologies for impactful campaigns.Led a multidisciplinary team zseamstress, videographer, photographer2 guiding conceptualization and execution of brand-focused visual campaigns.Cultivated a collaborative work environment, fostering innovative thinking and motivating team members.Managed budgets, allocated resources, scouted locations, coordinated production schedules within client constraints.Created one-of-a-kind designs by customizing garments in line with product themes / sourced locally from thrift stores, vintage shops, and boutiques.Designed and personalized set designs to complement wardrobe silhouettes and textures, aligning with client vision.

Facilitated successful photo shoots for designer’s collections, providing styling input and assistance.Supported all aspects of the shoot with tools and a to-do list, ensuring smooth execution on set.Collaborated closely with the designer and photographer to prepare compelling storyboards for campaigns.Contributed to building seasonal concepts and creating outjts to elevate photo shoots and drive sales.Scoped and selected locations and models for future photo shoots, ensuring visual diversity.Developed and executed marketing initiatives on Instagram, enhancing brand awareness.Maintained high standards for photo shoot readiness by organicing studio merchandise, prepping and steaming all items.

Played a pivotal role in trend forecasting, creating line sheets, and generating trend reports for the company’s products.Uorked on visuals and enhanced advertisements and event invites to align with the company’s standards.Collaborated closely with the designer, contributing to the design process and assisting in shoe selection for the brand.Attended and represented the brand at trade shows and trunk shows, taking charge of booth setup and merchandise display.Actively networked and developed relationships with current and potential vendors and customers.

Designed plano-grams for store expansions, renovations, and adecuado plans as necessary.Played an integral role in store planning for seasonal and special events, including mover moves, signage, and visual window changes.Ensured the store layout met corporate-prescribed rules and arranged merchandise according to visual directives and deadlines.Conducted weekly meetings with corporate, store director, and sales managers via conference calls to discuss sales strategies, trends, customer expectations and ideas for more effective and productive merchandising strategies.Provided support to other stores with mover moves, coaching in-store staff on interpreting guidelines and executing visual directives.

Assisted in creating looks for various platforms, including fashion editorials, magazines, commercials, advertisements, performances, and TG shows.Predicted and identified upcoming fashion trends, ensuring clients remained ahead with wardrobe and accessories selections.Collaborated closely with tailors, models, photographers, hair and makeup artists, retailers, members of the media, and celebrities. Some of the projécts I contributed to included:Ford CommercialCrest CommercialCharytin Woyco TG show for Mega TGDancing with the Stars TG show for ABCPitbull’s backup dancersLa Go' Jids zSeason O2 reality show for Telemundo

Education record

Fashion Trend Forecasting

Bachelor'S Degree, Fashion Merchandising

High School Diploma, Fashion D.E.C.A.

Bachelor Of Arts, Fashion Merchandising

Crossediscipline Trend Forecasting

Fashion Trend Forecasting