Melissa Popp Lloyd, Msw Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, Ny

Provide insight and planning consultation for customer’s health and wellness programs. Develop strategic plans for program launches and to drive ongoing program utilization for customers’ employers and health plans. Design content and marketing materials to elicit awareness and endorsement from key stakeholders. Create implementation processes and procedures.

Greater New York City Area

Developed strategic and tactical business plans and customized marketing plans for employers, health systems and health plans to ensure program enrollment. Guided internal account management team of 5 to meet enrollment goals and drive topline revenue. Collaborated with client human resources, champions, benefits and communications departments to integrate into client company cultures. Created content for program launches and for ongoing communications and event strategies. Created sales to service processes as well as client implementation procedures. Managed vendor partners and consultants.

New York, Ny

Led multidisciplinary team as subject matter expert responsible for increasing participation and engagement in wellbeing programs for corporations, healthcare systems and health plans. Developed KPI metrics for enrollment and participation reporting. Managed vendor relationships, including creative agency and incentive programs. Supervised creation of all marketing content for employees, executives, champions and other stakeholders for program launch, events and to build ongoing program awareness and enrollment.

New York, Ny

Managed diverse roster of companies with broad range of needs, including program design, employee communications, participation and engagement tactical planning and event support. Developed strong relationships with human resource stakeholders to support benefit design and program goals, created customized marketing plans to ensure delivery of program business objectives.

Greater Boston Area

Designed strategic and tactical community outreach and grassroots communications plans for companies, trade associations, regulatory and government agencies to build relationships with key stakeholders.

Greater Boston Area

Managed community relations and education programs for companies and conducted multiple ballot question campaigns. Provided counsel and strategic recommendations regarding legislative outreach and policy strategy.

Greater Boston Area

Managed outreach and constituent issue resolution in two key communities of the Senator’s district. Attended meetings, hearings and community events and responsible for briefing the Senator on all key issues. Collaborated with local, state and federal officials to support district and legislative needs.

Dallas/Fort Worth Area

Performed analysis of health and human service policy advising the Senator on key legislative issues. Managed health and human service constituent issues in the district office. Collaborated with local, state and federal officials to support district and legislative needs. Managed the Senator's Health Advisory and Human Service Advisory Committees made up of thought leaders in the district including hospital CEOs, human service executives and community organizers. Created high school division of the Emmett J. Conrad internship program which emphasized the importance of community involvement and volunteerism.

Dallas/Fort Worth Area

Designed, coordinated and delivered ongoing wellness events for four Senior Medical Centers.

Dallas/Fort Worth Area

Promoted, managed and delivered wellness programming for the hospital and local corporations including aerobics, nutrition and CPR programs. Supervised and trained 25 aerobic and CPR instructors.

Dallas/Fort Worth Area

Assessed eating disordered patients exercise needs and led patient therapy and exercise groups.

Dallas/Fort Worth Area

Coordinated, implemented, promoted and delivered ongoing wellness programs to over 600 on-site employees.

Bachelor Of Science (Bs), Kinesiology And Exercise Science, Health Promotion & Disease Prevention, Minor In Nutrition

Master Of Social Work (Msw), Administration And Community